ATREVIA opened a new office in Guatemala as a sign of its commitment to international expansion and marketing leadership in Latin America.
It has 28 years of experience and a team of over 300 expert professionals in different areas. ATREVIA is emerging as the new option for companies who want to innovate and generate comprehensive strategic communication contributions to their organizations and brands in Iberia and Latin America.
With the opening of the new headquarters in Guatemala, ATREVIA aspires to cover the demand of the strategic area “Communication in Capital Letters” in Central America. The communications consultant which is proud of its Latin spirit, now has presence is 13 countries, in addition to its comprehensive coverage in the Iberian territory with offices in cities like Madrid, Barcelona, Valencia, La Coruña, Malaga, Bilbao, Lisbon, Porto, also in Washington and Brussels. In Latin America, ATREVIA has offices in Brazil, Chile, Colombia, Costa Rica, Ecuador, Mexico, Peru and Puerto Rico, and now Guatemala joins these countries.
The portfolio of services that ATREVIA brings to Guatemala – and to adjoining countries like El Salvador, Honduras and Nicaragua – are the result of research and experience that this company has carried out through working with nearly 500 leading companies and collaborating with the main business schools in the Hispanic world.
From now on, Central American companies hold ATREVIA as their main ally for the specific development of communication, positioning, design, audiovisual communication, digital platforms, research, internal communication, marketplace, public affairs and events, etc.
The founder and president of ATREVIA, Núria Vilanova, wanted to highlight the experience of the company in fields that are not highly explored in Central America like internal communication, good corporate governance, culture and values in family businesses, as well as the commitment for the presence of women in the boards of directors and digital communication.
“To manage this operation we have nominated Javier Medrano as Director General of ATREVIA in Guatemala. Medrano is a recognized professional in Guatemala with more than 20 years of experience in the national market. His career includes working in areas such as communication, marketing, advertising, banking, business and strategy. He was also successful in winning multiple awards for various initiatives in these areas which makes him the ideal person to develop business in the region”, Vilanova outlined.
According to Medrano, “In ATREVIA we make organizations strengthen their ability to influence society, create alliances, involve teams in business strategies and generate passion for their brands. We are the perfect allies for these companies who believe in innovation and we provide them with executive boards, CEOs, managing directors, communication managers, marketing managers, customer service managers and human resources managers that have global experience”:
ATREVIA is committed to initiatives in relation to other stakeholders, generating dialogue between communities and maximizing opportunities that different channels and strategies bring to companies, which directly impact business objectives.
