ATREVIA has been selected as a finalist in the EMEA SABRE Awards in two of the most recognized categories: Social Media/Social Networking Campaign and in the geographic category Iberia.
Therefore, in the category Social Media/Social Networking Campaign, the consultancy was nominated thanks to the campaign developed for Twitter, #TwitterFashionWeek, whose objective was to generate dialogue on Spanish fashion, giving visibility to this important industry days before the Mercedes-Benz Fashion Week Madrid. The initiative managed to involve the most important voices in the sector, e-influencers and designers like Adolfo Dominguez, Angel Schlesser, Custo, Teresa Helbig, Roberto Verino, Andrés Sardá and Ágata Ruiz de la Prada, as well as brands like Desigual.
Proper planning of the campaign and creativity in boosting dialogue so that the main communication mediums were able to echo the initiative also in the offline environment. In fact, the campaign took a quantitative value equivalent to more than €302,000 and a global audience of almost 185 million people.
In respect to the category Iberia, ATREVIA was a finalist with the planned campaign for Deloitte Portugal. Deloitte needed a distinctive positioning in front of competition in the analysis for the State Budget. As it is already a very complicated topic, the concept which should guide communication and the tone should be very simple. The project was conceived “be so simple so that a child could understand it”. The children of the employees at Deloitte were the main players of this initiative that was directed for social media, as well as being organized for different meetings and actions for offline media.
Thanks to this campaign, Deloitte leaded communication on the State Budget in communication media which is something that has not happened since 2012.
ATREVIA is committed to communication strategies and relations with different interest groups that generate dialogue between communities involve opinion leaders and maximize opportunities in different channels and actions that support the business of companies which directly impacts business objectives.