Enhance active listening and audiovisual sections to strengthen team spirit; support 3,200 employees in more than 32 countries; and manage institutional identity in a Police Force as hardworking as the one in Colombia. There are three examples of excellence in Domestic Communication and this Tuesday they staged the 3rd Forum for the presentation of the winner cases from the 7th Awards for the Best Practices in Domestic Communication, granted by the Domestic Communication and Corporate Identity Observatory.
In the 7th edition of the awards, Bankia was awarded in the category “Best platform and online Support for the efficient Management of Domestic Communication”, with the project Bankia Online Magazine. For their part, the multinational with headquarters in Almería, Cosentino was awarded in the category “Best Offline Publication”, with the One Cosentino Magazine. The National Colombian Police was recognized for their innovation with the project Strategy for Communication strategies: National Police Intranet (Polired).
In the presentation of the awards, Asun Soriano, CEO of ATREVIA, stressed the relevance of domestic communication as an instrument to generate, promote and channel ideas, and also constructing corporate culture.
One success case is that of One Cosentino Magazine, that María Luisa García, responsible for Domestic Communication in Cosentino presented. It is a striking, multinational and multicultural domestic magazine and that “is committed to diversity, interesting for all groups in the company and allows employees in over 30 countries to connect”. The employees propose and write their own articles by being the main characters of the projects who tell their stories in the first person.
José Luis Cantalejo, director of Domestic Communication in Bankia, presented the results achieved with the initiative Bankia online magazine, a more social corporate magazine where the main character is the employee. The magazine allows horizontal and upward communication with the motives of participation, information exchange, dialogue and suggestions among workers.
In the 7th edition, the awards from the Domestic Communication and Corporate Identity Observatory also awarded the National Colombian Police for their work and commitment, embodied in the project Polired. Colonel Eliécer Camacho presented the model of this interactive platform that allows all the police in the country, independent of their geographic location to query data of interest in administration, legal and institutional affairs.
In addition to the people mentioned, the 3rd Forum for the presentation of the Domestic Communication winner cases held the participation of Custodia Cabanas, HR director from the IE Business School, José Antonio Carazo, director of Capital Humano and Clara Isabel Velásquez, responsible for Domestic Communication at IKEA.
The Awards for the Best Practices in Domestic Communication were founded in 2009 and are held annually by the Domestic Communication and Corporate Identity Observatory, a body founded by ATREVIA, the IE Business School and the magazine Capital Humano. These awards were established in 2009 to recognize the best actions of domestic communication as a tool to generate the transmission of values, corporate identity and brand management.
