The large number of events that the world has experienced during 2020 has inevitably changed consumers’ and citizens’ habits. If, when it all began, we thought that these new habits would disappear with the pandemic, now brands, companies, and organizations of all kinds are accepting that many of them are here to stay.
Meanwhile, in an environment with little certainty, it is important to look for fundamental tips to help us understand and reach a demanding consumer who is saturated with messages and emotions.
We invite you to download the infographic that we have prepared from ATREVIA to help you understand what the next consumer is like, what will define them, and what the essential aspects are in any strategy to maintain or develop relationships with them.
For more information, please contact:
Esther Benito | Director of Corporate Communications in Madrid.