The 2nd Forum of the presentation of the 7th Awards in the Best Practices in Domestic Communication was celebrated. These awards, granted by the Domestic Communication and Corporate Identity Observatory, seek greater visibility in the best practices of domestic communication as a tool to generate the transmission of values, corporate identity, culture and management of domestic brands.
In the 7th edition, the Domestic Communication Observatory awarded Caixabank in the category best platform and online support for the effective management of domestic communication, for the project “Trust, our future”. The case was presented by Eva de Diego, director of Domestic Communication of the company, and Sónia Oquendo, responsible for the project. Both have explained how the objective of the project was to involve employees and promote transversal relations to strengthen the trust of their clients.
TUSSAM was the winning company in the category Best strategy for domestic communication for change management, thanks to the project “The value of communication to generate commitment”. Carlos Garcia Lara, head of Communication and Marketing in the company, was in charge of defining the fundamental roles of the initiative, getting workers involved with generating sentiments of pride and belongingness in the company, according to the phrase, “it was an occasion to reflect and study the tools of domestic communication, taking a move towards communication 2.0”.
The winner in the category Best practice of domestic communication in the CSR environment was Gonvarri Steel Services with the project “Emotional Driving” with the importance to communicate domestically the importance of road safety. Juan Llovet, director of Marketing, Communication and Sustainability in the company, showed us how the action of co creation and collaboration with the employees was based and how its structure was divided into three phases: experience, game play and education.
Finally, the project “Social Media Domestic Communication Campaign”, from Lafarge España won the award in the category Best social media and digital environment global strategy in domestic communication. Marta Vázquez, responsible for the Domestic Communication of Larfarge Holcim España, showed how they decided to drive the role of their collaborators as ambassadors of the brand in front of external interest groups in the digital environment. The results were very beneficial: a more human and direct contact with external interest groups, great visibility in the Social Media of the company and a mark of pride and belongingness.
The event held the participation of the Observatory´s Board of Directors: Asunción Soriano, CEO of ATREVIA, Custodia Cabanas, director of HR in the IE Business School and José Antonio Carazo, director of Capital Humano.
The past month of February held the 1st Forum of the presentation of the winners cases of these awards, where we were able to discover the projects carried out by Mahou-San Miguel and Avon Colombia. The 12th of April will celebrate the third and final presentation of the awards, where we will be able to find out all the details of the rest of the winners cases.
The Awards of the Best Practices in Domestic Communication was born in 2009 and are summoned annually by the Domestic Communication and Corporate Identity Observatory, an organism founded by the IE Business School, the magazine Capital Humano and ATREVIA with the purpose of investigating and divulging knowledge, exchanging initiatives and recognizing the best practices between professionals in Human Resources.