Political Communication, as much intuitional as electoral, confronts today new and greater transparencies and interaction requirements with the public. This need for interaction, which brings to mind the spin doctors, define a new model of dialogue between institutions, companies and the public, which is changing the rules of influence and lobby.
Yolanda Román, director in the division of Public Affairs at ATREVIA discussed these topics in the Conference of the Trends in Political and Electoral Communication that was organized by the Communication Directors Association in Galicia.
The session that took place in the headquarters of Círculo de Empresarios Galicia was revolved around the importance of correctly analyzing the key facts for communication and effectively influencing new political scenes. In this sense, Yolanda Román assured that “during the electoral campaign, Political Communication consists of staging, simplifying and personifying”, something that must be come together in the bidirectional communication between candidates and the public.
Likewise, Yolanda Román stressed how Political Communication actually works, inevitably by listening, communicating and empathizing to be able to influence. New Communications were created for a new politics and we truly want to be change managers in this 3.0 paradigm. We partake in this. New times, new ways.