Given today´s complicated and globalised world; companies have been exposed to the crisis years ago. It is therefore why you should present them an ecosystem of anticipation and transparency that is able to deal with these situations quickly and effectively.
This is what follows the article published in the newspaper La República where they ask experts in material ways to stand up to a complicated situation and emerge stronger. Among them is Juan Eduardo Prada, director of ATREVIA Colombia. He confirmed in the article that “the crisis should be an opportunity for companies to show transparency and show that they have made clear competitive advantages not only with the brand but with all the products”.
The ideal vehicle to strengthen the image of the company´s brand in these circumstances are social media, whose speed and capacity of going viral make them the perfect channel for spreading the message we want to give. “Having a powerful ecosystem of the company´s own digital channels is today a crucial strategic lever in crisis management”.
Currently the weak influences between the online and offline environment cause traditional means of communication to feed shared information across social media. In this sense, it is essential that the corporate tools of crisis prevention – crisis manuals, team formation, speeches, spokespeople – are adapted to the new reality and contemplate risks arising from the digital environments and advances.
The life cycle of the business crisis are affected by the new environments. In the digital era, rapid information and “real time” can emerge from a crisis in less than half a day. Social media acts without a filter in the public opinion and it generates a display between hundreds of users that demand information. The strength to solve these situations must go with communication.
The worst thing that we could do before a crisis is not act.
