Núria Vilanova, founder and president of ATREVIA, was recently interviewed by El Comercio, the most important general newspaper in Peru.
The paper edition of the Peruvian newspaper published this entertaining interview in which Núria Vilanova spoke about the study Values and communication in family businesses. This was elaborated by ATREVIA and the chair of Family Businesses from the IESE Business School and was presented recently in Peru. Throughout this interview, Núria Vilanova mentioned the challenges that family businesses face today: “There is a high rate of family businesses that die in the third generation, basically because communication problems begin to arise between family members on the vision and management of the company, which ends up distracting the company from the need to continually adapt and anticipate change”. In this sense, the definition and planning of a communication strategy is essential: “Approximately 50% of family businesses do not have structured communication and between those that have it, mostly economic information is sent. This is contradictory because the majority of the decisions that have been taken have a strong emotional component. Communication is more rational and not as emotional, but the latter is what unites families in the first and second generation. This is the challenge of growing the business in front of the leaders in the sector”.
Finally, Núria Vilanova highlighted the advantages that define and differentiate family businesses: firstly, “team alignment; which means the employees and managers uniting forces and strengths because they know the objective perfectly. Secondly, reputation, people know that behind the business comes the prestige of the family and its heritage. The third factor is for clients because it gives them confidence that there is a person and a family behind the service”.
The presentation of Values and communication in a family business in Peru forms part of the road show that will arrive to different Spanish and Latin American cities that ATREVIA is carrying out recently. The development of the study held the participation of 30 managers and a quantitative analysis (with data collected from the responses of nearly 3,000 respondents) was performed with Spanish, Portuguese and Latin American family businesses.