Today’s society does not have a problem with the truth, at least no more than our ancestors did. Instead, it has a severe dilemma with information, and therefore, with communication, credibility, and trust. A father and son both stare at the boy’s June report card and focus on the four he received in mathematics. The story of how that number came into their lives will significantly vary depending on which of them tells it. What neither of them will be...

Núria Vilanova, president and founder of ATREVIA and president of the Consejo Empresarial Alianza por Iberoamérica (Business Council Alliance for Ibero-America) (CEAPI), received the “Exceptional Women Of Excellence” award this Thursday, November 11, during the latest edition of the Women Economic Forum, which was held for the first time in Ecuador, in recognition of her extensive career, a source of inspiration for many people. The organization recognizes the most outstanding individuals in different disciplines’ achievements and leadership through this award...

ATREVIA, a global Communication, and Strategic Positioning company, has announced the incorporation of Ricardo Cabral de Melo as the new director of Digital in their Portuguese office. The incorporation aims to establish ATREVIA among the leading digital consultancies in the market, strengthening its capacity to successfully face any digital challenge with a solid strategic base and creative ideas that guarantee the best solutions for clients that trust in their services. The integration reflects the consultancy firm’s evident desire to continue...

The biennial PR SCOPE study covering communication trends once again places ATREVIA among the most outstanding consultancies. This year’s edition focuses on commitment to creativity, innovation, digital transformation, and sustainability as the keys to the sector’s future. ATREVIA stands out among the highest mentioned in the Top 3 of four rankings that SCOPEN reports from this study: Spontaneous Knowledge, Exemplarity, Attractiveness and Market Perception, highlighting the fact that it continues to improve in the latter. Likewise, it is placed in...

– 8% of human-caused greenhouse gas emissions come from food loss and waste. – Globally, we lose about $1 trillion per year in food that is wasted or lost. – 28% of agricultural land is used to grow food that is never eaten. To better understand this data, we can refer to the Food Waste Index Report 2021, prepared by the FAO and The United Nations Environment Programme (UNEP), together with its partner organization, WRAP. This document compiles and analyzes...

Latin American Keys is an informative and analytical summary regarding the political and economic situation in the Latin American region. These key takeaways, prepared monthly by ATREVIA´s Analysis and Research team, serve to be a useful tool in understanding the evolution of the political-institutional state of Latin America, a need that the pandemic has further exaggerated. If 2020 was the year marked by the pandemic and its economic impact, 2021 begins as a year of challenges for Latin America. From 2021 to 2024, the...

This week, La República, one of the most important economic and financial newspapers in Colombia, published the latest article by ATREVIA´s president, Núria Vilanova, titled “Colombia and Spain: An ´Orange´ Future”. President Ivan Duque´s recent visit to Spain leaves us with several insights regarding the relationship between two nations that share a vision of the future that includes, as King Felipe VI reminded us, “the need for a green reconstruction, the commitment to renewable energies, and equality between men and...

Asun Soriano, CEO of the global Communication and Strategic Positioning company ATREVIA, and Iñaki Ortega, professor at the International University of La Rioja, presented their co-authored book, De los Zeta a los Silver, yesterday afternoon, Wednesday, October 20th. The book aims to serve as a reference manual for understanding two previously hidden generations who will be the main driving force behind this ever-changing society. The book comprehensively addresses the potential of young individuals (Generation Z, born between 1994 and 2010)...

The Internet is a pool of information about our consumers, from which we can learn about their needs, perceptions, habits, or opinions, amongst many other things. Yet, how can we convert this data into useful information that guides us when making decisions? Firstly, it is crucial to have a clear understanding of what our information needs are. Although it may sound obvious, simply listening to see what is said on the Internet will only leave us with an abundance of...

Currently, most companies face a similar challenge: adapting our working methods to a hybrid model. Throughout the pandemic, we have grown accustomed to working remotely. Yet, with clear evidence that we are returning to normality, we are again faced with a new challenge: Should we go back to working in person, implement a hybrid model, or continue teleworking? Until now, the main focus was defining company policies based on what percentage should be dedicated to teleworking, assessing the available workspaces,...

Alberto Andreu Pinillos (Ph.D.), Senior Advisor at ATREVIA and economics professor at the University of Navarra, has recently published a reflection in Diario Responsable, a media company specializing in Corporate Social Responsibility, entitled “Let’s Stop Fiddling Around With SDGs!” “I’m sorry to say it this way, but I’m sick and tired of seeing the SDGs PIN and logo everywhere as if it were a pretty poster sold at flea markets for decoration. It’s not that I’m a “denier” of the...

Latin American Keys is an informative and analytical summary regarding the political and economic situation in the Latin American region. These key takeaways, prepared monthly by ATREVIA´s Analysis and Research team, serve to be a useful tool in understanding the evolution of the political-institutional state of Latin America, a need that the pandemic has further exaggerated. If 2020 was the year marked by the pandemic and its economic impact, 2021 begins as a year of challenges for Latin America. From 2021 to 2024, the...