The large number of events that the world has experienced during 2020 has inevitably changed consumers’ and citizens’ habits. If, when it all began, we thought that these new habits would disappear with the pandemic, now brands, companies, and organizations of all kinds are accepting that many of them are here to stay. Meanwhile, in an environment with little certainty, it is important to look for fundamental tips to help us understand and reach a demanding consumer who is saturated...

Manuel Mostaza, director of Public Affairs at ATREVIA, has written an article for the online newspaper, Top Comunicación, in which he explains the fundamentals to understanding public affairs areas of action and its current situation.  «Paraphrasing Ortega, who wrote that “date and birthplace alone explain two–thirds of a biography,” we can point out that the context in which any professional activity takes place explains a lot about the manner and fundamentals with which this activity is carried out in the field.  That is why, when we analyze a professional practice such as public affairs from...

Most of the time, when consumers shop at the supermarket, they overlook much of the information about the food. Its ingredients, nutritional values, or place of origin are “objective” characteristics, but there is another series of components that appear on their packaging that provide another series of data. While a few years ago labels such as “zero,” “light,” or “contains omega-3” became trendy, today labels such as “organic,” “bio,” “100% natural,” or “CO2 neutral” are becoming increasingly fashionable. However, there...

The Council, the European Parliament and the European Commission have already agreed the objectives, the structure, the scope and the calendar for the launch of the Conference on the Future of Europe. During the opening speech of her term of office in 2019, Ursula von der Leyen, the President of the European Commission, announced her intention to launch a Conference on the Future of Europe. Her idea was to offer the opportunity to thoroughly reflect on the direction of the...

There is good news regarding the long-distance race towards parity: the IBEX-35 companies have finally reached a historic milestone, the 30% goal marked by the CNMV for 2020. Female presence has advanced 3.9 percentage points in the group, occupying 31.2% of the seats. However, this progress has not been able to compensate for the slow growth still experienced by the rest of the Continuous, which only advanced 2 points (22.9%), as has been noted by the last edition of the Report’ Women on Boards of Listed...

The COVID-19 crisis has brought uncertainty to many sectors that are currently unable to calculate forecasts for 2021. One of the sectors most affected by this reality is tourism, which, with its vulnerable nature, is facing trouble forecasting its future for the upcoming months of 2021, considering the difficulties it faced during 2020. The tourism sector is one of the most potent industries worldwide. It faces various challenges in terms of security, communication, marketing, and digitization, among others. Likewise, its...

Dynamic, visual, and fast. TikTok is an application with all the characteristics to attract the attention of the new generations. It bets making daily life events the essence of its content, so originality and authenticity are the protagonists of this app that increased its users in Spain by 50% in just five months. Considering its potential, it is worth asking: should we include TikTok in our digital marketing plan? The answer depends on your target and your product. However, it...

On January 28, ATREVIA’s president, Núria Vilanova, received the “Exceptional Women of Excellence” award at the Women Economic Forum for her extensive career, a source of inspiration for many people. With this distinction, the organization recognizes the achievements and leadership of the most prominent personalities in different areas of human endeavor, contributing to diversity and equity. For the first time, the Women Economic Forum’s annual meeting was held in Spain this year, virtually, under the slogan “Balance in Action.” It...

ATREVIA has officially opened the doors of its new headquarters in Barcelona. More than 2,000 square meters house almost 100 collaborators of the consultancy in the Catalan capital. The facilities, designed and executed by Steelcase, are also intended to be an innovation hub that serves as an incubator for communication startups. Among the extraordinary measures adopted to achieve this is creating a technology development center for the sector and acquiring new talent to reinforce the Creativity and Digital areas. ATREVIA...

Now more than ever, anticipating events and following closely the economic, political, and social situation in many countries becomes vital to manage investments and search for new opportunities. Reading trends, analysing markets, planning for contingencies, and counting on reliable and quality economic, political and social intelligence will provide the necessary leverage to succeed in a different globalization. At ATREVIA we can support your decision-making processes with our intelligence products. At the time of reviewing business plans, restructuring companies, and making...

The European Union has launched the Next Generation EU, an extraordinary instrument for the European Union to address the unprecedented crisis caused by COVID-19. This Plan consists of tools that total EUR 750 billion, which the European Commission will have to collect from financial markets through debt issues, using the Multiannual Financial Framework (MFF) as a guarantee. At the same time, Member States must elaborate their national recovery plans aligned with the EU’s objectives. As such, this Recovery Plan offers Spain a unique opportunity...

ATREVIA has won silver in the International Business programme of the Stevie  Awards, the most important business awards in the world, in the category of Corporate  Communications, thanks to the campaign carried out for Zity on the occasion of the reactivation of the company’s services in the Spanish capital after more than two months of forced inactivity due to the lockdown determined in the State of Emergency declared in Spain on March 14. On May 18, Zity presented itself as...