ATREVIA has won three awards at the International Stevie Awards for its communication campaigns for Bel Portugal, Fundación Telefónica and Ubisoft. The jury has considered the excellence in the communication strategy and the creativity and innovation of the campaigns at the service of the results. ATREVIA Portugal and Bel have obtained a Gold Stevie Award in the Product Launch category for the launch of their new milk: Terra Nostra. The dairy company wanted to rethink the business and introduced a...

On October 4 we celebrated our 1st International Congress: Communication today is more important than ever in which we address the trends and challenges that will mark the future of our sector, new leadership models, fake news and corporate reputation, B2Me marketing, sustainable tourism, CSR as a differential value and new drivers of influence. Among the more than 400 attendees that met that day, we made #CommunicationToday Trending Topic in Spain, making our first congress a reference to all us...

The report Key Data for LATAM is elaborated by ATREVIA’s analysis and research team in order to provide the main information to understand the political and business reality of Latin America. During this period the most outstanding facts were: In Argentina, the adjustment plan may be better or worse (everything indicates that the situation will calm down although in an environment of economic paralysis, at least in 2018); but this Government’s situation is more solid than that of its counterparts...

CEO and president of ATREVIA Spain, Asun Soriano, has been nominated again for The Top 100 Women Leaders of Spain, the ranking promoted by Mujeres & Cía, whose objective is to give visibility to female talent and promote gender equality in all areas of society. The seventh edition of this ranking has a total of 596 registered profiles, displayed in 10 categories: Academics and researchers, Senior Management, Culture, Leisure and Sport, Board Members, Businesswomen, Public Work, Institutional and Political Involvement,...

In a world in which reputation has become global issue, and in which technology and digital innovation break boundaries, communication plays a leading and determining role. In the age of people engagement and the people experience, where the relationship and the conversation between two parties must be, above all, honest and close, it is important to know how new platforms allows us to create impact and influence, and how communications become a must need allay. This is why, ATREVIA will...

The European authorities assume more and more decisive competences for the interests of the companies that are in Spain. In fact, research data on the impact of EU decisions and their policies in our country have shown how in recent years up to 80% of all legislation has been determined by Community Law, depending on the areas or scope of application. Therefore, it is essential that companies are aware of regulatory developments before they are applied in Spain. From ATREVIA,...

The report Key Data for LATAM is elaborated by ATREVIA’s analysis and research team in order to provide the main information to understand the political and business reality of Latin America. During this period the most outstanding facts were: In Argentina, Mauricio Macri’s government, after the financial storm in May, believed to have found calm thanks to the agreement with the IMF. However, the situation in Argentina is still unresolved because the country not only suffers an economic problem but...

ATREVIA has celebrated a new edition of its People Forum under the title People Experience. A colloquium on the new challenges of the companies to conquer and mobilize people in an environment of constant change attended by experts in Internal Communication and HR. To reflect on this, the speakers were Óscar Hermoso, director of Personas UN España of Mahou San Miguel and Alberto Baltanás, director of Internal Communication of the Santander Group. Óscar Hermoso detailed the strategy of Mahou San...

ATREVIA has incorporated Jorge Escobar as general Financial and HR director. With this new addition to its management team, ATREVIA wants to improve and automate its internal processes and ensure excellence in the execution of projects, as well as give a new impetus to the policies of attraction and retention of talent that are key to continue with the growth and expansion of the business. Mr. Escobar has a long career in the consultancy sector, where he stands out for...

The report Key Data for LATAM is elaborated by ATREVIA’s analysis and research team in order to provide the main information to understand the political and business reality of Latin America. During this period the most outstanding facts were: In Argentina, Macri’s government has been shaken by the entire financial storm to which the country was subjected in May. It has taken a decision with high political cost (to negotiate with the IMF which gives ammunition to the opposition); an...

Castellana Properties (YCPS), Spanish socimi dedicated to the acquisition, management and rehabilitation of real estate assets in the retail sector, has begun to trade on the Alternative Stock Market (MAB), in the SOCIMIs segment. ATREVIA has accompanied them in the process and liaison at the Stock Exchange Palace in Madrid, run by Laurence Rapp, CEO of Vukile, Alfonso Brunet, CEO of Castellana Properties and Lee Morze CEO of DREAM. The company has opened at an up of 5%, standing at...