Generation Z is going strong and ATREVIA already anticipated this a while ago. The International Kids Festival El Chupete echoes the new behavior pattern of the Young Z’s that define the social, labor and education framework of our country. The edition of El Chupete this year was presented under the title Generation Z: The future for Communication and it established the key aspects to understand Generation Z from different approaches: cultural, social, educational… This takes into account the technological aspects that define this...

ATREVIA was recently elected as a new member of the Board of Directors in the Official Spanish Chamber of Commerce in Belgium and Luxembourg. It is positive news for ATREVIA, as it becomes the first communications consultancy that is incorporated into the Board of Directors of the Chamber, which is the most important Spanish business organization in Belgium and Luxembourg. The decision was taken during the General Ordinary Assembly of the Official Chamber of Commerce in Belgium and Luxembourg in which they...

Isabel Lara, vice-president of ATREVIA, will participate tomorrow as a speaker in the Kids Communication Festival El Chupete, which will be held on the 6th and 7th of June in Madrid. The 12th edition of El Chupete will be presented this time under the title Generation Z: the future of Communication which is the theme that will guide this year’s edition. Isabel Lara and Iñaki Ortega, lecturer and director of the Deusto Business School in Madrid will share with the attendants the main...

After the success achieved in previous notices, the ATREVIA Movement has returned stronger than ever. The ATREVIA Movement is the internship program for young communicators with a desire to develop themselves professionally who know how to work in a team, are enthusiastic and are passionate for COMMUNICATION. On this occasion, ATREVIA celebrated two new announcements in Madrid and Barcelona in which our young communicators passed through different selection processes in order to join the ATREVIA team. The ATREVIA Movement is our...

Asun Soriano, CEO of ATREVIA, recently presented the innovative new concept spherical brands in Latin America. On this occasion, representatives from 73 companies in Colombia witnessed firsthand the latest trends in Communication during a breakfast offered by ATREVIA in collaboration with the Del Rosario University. The meeting was held in the incomparable setting of the Hispanic-Colombian Chamber of Commerce.   During her stay in Bogotá, Asun Soriano shared with the attendants and communication media the key trends of current Communication. Some...

La República is one of the most important economic and financial newspapers in Colombia who published a report from Núria Vilanova called “The eyes of the world, in la Paz” which shared her reflections on the opening of the peace process in Colombia and the horizon of opportunities for the country which this will bring with it. “In Spain, we have offered these days for la Paz in Colombia. Precisely, the director of La República, Fernando Quijano, found a program...

ATREVIA celebrated a new edition of ATREVIA People Forum under the title “Generation Z: the new collaborators and their coexistence with other generations” which analyzed the key aspects to define and analyze Generation Z, the cohort of young people born between 1994 and 2009 that conforms to this new type of collaborator in the business environment. The ATREVIA People Forum held the participation of Isabel Lara, vice-president of ATREVIA and Iñaki Ortega, lecturer and director of Deusto Business School in...

ATREVIA participates in another year of the Top 100 Female Leaders gala in Spain which is in line with its commitment to promote female leadership. It is a ranking that is published annually by Mujeres & cía whose objective is to achieve greater female presence in various areas like culture, sport, politics, public administration, research, tertiary sector and the business world. In this sense, ATREVIA participated as a sponsor of the event in its firm commitment for diversity, equal opportunities...

Young people that are integrated into Generation Z (the first digital natives born between 1994 and 2009) have grown up in an environment of labor uncertainty: they have lived in their family circle and they are beginning to experience this as workers of companies. These young people worry that they will not find a job to suit their personality, not having opportunities of personal growth and not reaching their professional goals, according to the report Generation Z: The latest generational...

Currently, the leader requires very specific skills for the successful management of their business project. Properly combining strategy and negotiation, negotiating with flexibility and intelligence, managing change and diversity or dealing with uncertainty are some of the skills that a leader should possess nowadays. On this and other questions, Isabel Lara, vice-president of ATREVIA debated in the conference Strategy leaders. It was an executive meeting organized by the Association for the Advancement of Management in Oviedo. The event held the participation...

Awaken, encourage and particularly maintain enthusiasm to learn is an intense job that all of those who dedicate themselves to teaching strives to achieve every day. In the framework of the Drawing ED Conference, nationals and internationals in the education sector have staged this interesting conference for inspiration, learning and debate in Madrid, in which ATREVIA collaborated as a Media Partner. Drawing ED Conference is an event organized by the Créate Foundation. It is a non-profit organization whose objective is to...