The healthcare sector has been revolutionized in terms of patient relationships which are motivated by the awareness and prominence of these in their own heath. However, associations and patients who are not associated claim to have higher integration and active listening to identify their real needs, as well as innovative solutions that go beyond therapeutic needs and associated conditions covering the remaining quality of life. This has been one of the aspects that was debated in the meeting “The new...

It is essential to know most of the characteristics, preferences, interests and motivations of those who share your office. The profile of the employee changes and evolutions in the same way as it does in society. Generations with shared skills and attitudes are increasingly more present in companies and in many occasions are unknown for those responsible for people management. MILLENNIALS have arrived to stay! In ATREVIA we want to approach this new employee profile so that companies can maximize...

Néstor Ojeda, journalist in Milenio Group, interviewed Núria Vilanova in prime time Milenio Noticias during a visit that the president of ATREVIA carried out in Mexico City. “Today, the spotlight is certainly on Mexico”, said Núria Vilanova, “we had the visit of the president of the Republic accompanied by a large group of prestigious Mexican business people. I believe that it was the visit of the year –in Spain- in the business environment. It really made a great expectation and...

Enric Juliana, assistant director of La Vanguardia and Joan Tapia, journalist of El periódico de Cataluña, analyzed the political situation of the Autonomous Region of Cataluña in front of a large audience of senior executives from some of the most important companies in our country. “A very complicated government exists in Spain so it is necessary to communicate more. There is a need for negotiation and gestures”, said Joan Tapia stating that the Spanish state contributes to the success of the...

The book “Micropowers. Internal communication for companies with a future. How to create heroes, employees living with a passion for the brand” was recognized with a excellence certificate for through leadership in Public Relations from the I2 SABRE Awards EMEA in The Silver SABRE Awards category for the management of public relations. “Micropowers shares the experience that we are living with big and small companies. All of them confront the challenge of being global, the need to generate new ideas...

The Internal Communication and Corporate Identity Observatory was founded by the IE Business School, Capital Humano (Wolters Kluwer group) and ATREVIA. They summoned recently the 7th Edition of the Best Practices in Internal Communication Awards. The awards aim to identify and recognize those Internal Communication practices that are trendsetters in terms of innovation and excellence, within the context and needs of organizations in different categories. Additionally, these recommendations represent a boost in internal communication as a strategic tool to encourage employees...

ATREVIA is a finalist in the EMEA Gold SABRE Awards 2015 for the campaign “Passion to help. Stories direct to the heart” carried out by Tena, SCA S.A. in the category for sectors in the industry for health service suppliers. “Passion to help” is an initiative that was designed and created together with TENA, a professional products SCA brand in order to award the dedication and daily strength of those to take care of the elderly in nursing homes throughout...

ATREVIA once again highlighted in the EMEA SABRE Awards, as one of the finalists in the Iberia category with the campaign “A cocktail with walnuts, please”, from the California Walnut Commission. With the objective of increasing the use of walnuts in the Spanish food industry, the great world teacher in the world of cocktails, Javier de las Muelas presented the first collection of cocktails produced from a nut: the California Walnuts Cocktail Collection. A unique collection consisting of five mocktails (with...

On the 7th of May, the 2nd meeting for the Spanish brand will be celebrated which reunites companies and business people that promote the growth of the economy and the image of Spain abroad as a first level competitive economy. Asunción Soriano, CEO of ATREVIA, will moderate the debate “Challenges and opportunities for the Spanish brand” in which Manuel Sánchez Ortega, CEO of ABENGOA; Vicente Calderón Bedoya, international business director at Bankinter; and Pablo López Gil, deputity general manager of the...

As its own name suggests, ATREVIA is audacity and courage. For that reason, we needed to introduce ourselves testifying our proud towards this new identity. Before the official opening, hold last Monday, the ATREVIA’s team got fully involved in the launch campaing. From our President, Núria Vilanova, to all of our consultants scattered in 11 countries, we have communicated this rebranding personally to our customers. We have pointed out the reasons for our evolution and all the news about ATREVIA. Thank...

Inforpress, the largest communication consultancy in Spain changes its brand. After over 25 years of existence and 287 people in the team worldwide, the company decided to take a step forward and have a new drive with the new name. From now on Inforpress is ATREVIA. ATREVIA is the new brand which Inforpress choose to start a new stage as a response to the commitment with clients, team and sector. Núria Vilanova, president and founder, explains: “A new brand with over...