Purpose, Reputation
and Sustainability
SOCIAL RESPONSIBILITY AND ESG CRITERIA IN THE CORPORATE STORYTELLING DNA
Corporate reputation is closely tied to a company’s commitment to sustainability. Prestige, competitiveness and profitability are possible in the long-term if we’re socially responsible. Companies must listen to everything and everyone around them and identify their needs and priorities.
Purpose and Corporate Storytelling
Society is changing and stakeholders’ interests are too. Corporate purpose is a company’s reason for being and it must be built upon a solid foundation in response to society’s expectations. We develop differentiating and consistent narratives that include environmental, social and governance factors.
- A Golden Circle model to align the WHAT, HOW, and WHY
- Aligning actions with an impact with the corporate purpose
- Goal inventories and strategic plans
- Storytelling creation
- Differential narratives connected to social and environmental impacts
- The creation of integrating creative concepts and sustainability storytelling
- Storytelling and impact content inventories
Social Responsibility
and ESG
We seek to harmonize each company’s economic aims with their social aims, impact actions, what they do, what they say and communicate in order to emphasize their value and earn stakeholder recognition. Moreover, compliance with ESG criteria offers companies the possibility of accessing higher quality financing.
- ESG action inventories
- Strategic sustainability plans
- Sustainability reporting frameworks
- Materiality matrices
- SDG compliance plans
- Business and non-business commitment forms
- Segmented communication plans Initiatives / topics / stakeholders / generations
- Recognition management
- Co-creation plans and external visibility for co-creation processes
- Leveraging and relational plans based on axes and target publics
- The implementation of board sustainability commissions
- Code of Ethics review and writing
- Responsibility assignment matrices
- Compliance reports
- Sustainable and integrated corporate governance models
- Internal and external communication plans for compliance commitments
REPUTATIONAL RISK PREVENTION AND MANAGEMENT
The best way to prevent a crisis is with coherent management, establishing crisis management protocols and engaging in continuous listening to anticipate and prevent reputational risks.
- Reputation strategies
- Global Reputation Index (GRI)
- CEO reputation management
- Reputational risk management
- Risk maps
- Stakeholder mapping
- Reputational compliance reports
- Risk trend reports
- Value propositions to manage non-financial risks
- Golden parachute clauses and compliance with obligations
- Guidelines for negative/positive impacts on the sector
- Crisis management prevention strategies: protocols andQ&A
- Spokesperson training
Project Experience
How can we help you?