SOCIAL RESPONSIBILITY AND ESG CRITERIA IN THE CORPORATE STORYTELLING DNA
Corporate reputation is closely tied to a company’s commitment to sustainability. Prestige, competitiveness and profitability are possible in the long-term if we’re socially responsible. Companies must listen to everything and everyone around them and identify their needs and priorities.
Purpose and Corporate Storytelling
Society is changing and stakeholders’ interests are too. Corporate purpose is a company’s reason for being and it must be built upon a solid foundation in response to society’s expectations. We develop differentiating and consistent narratives that include environmental, social and governance factors.
We seek to harmonize each company’s economic aims with their social aims, impact actions, what they do, what they say and communicate in order to emphasize their value and earn stakeholder recognition. Moreover, compliance with ESG criteria offers companies the possibility of accessing higher quality financing.
REPUTATIONAL RISK PREVENTION AND MANAGEMENT
The best way to prevent a crisis is with coherent management, establishing crisis management protocols and engaging in continuous listening to anticipate and prevent reputational risks.
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