ATREVIA, Global Communication and Strategic Positioning company, has incorporated David Ricoy as executive creative director. The company chose his profile to lead the creativity of its projects with the goal of transversally enriching the communication of all areas.  “I think that, if there is one thing that defines creativity, it is the fact that you cannot put it in a box and isolate it. It is applicable to all areas of communication, especially considering the new challenges that are presented to brands. Customers increasingly demand creative ideas in very different projects,” states the new creative director.  David Ricoy has over 20 years of experience in agencies such as BBDO, Ruiz Nicoli, Comunica +A, Cheil Worldwide, the latter considered one of the most creative agencies in Spain in 2016. Until his arrival at ATREVIA and since 2017,...

Information and analysis to understand the political and business reality of Latin America SPECIAL REPORT: COVID-19 IN LATIN AMERICA   Executive summary:  general situation In Latin America, the coronavirus pandemic that paralyzed China between December and March and that has been hitting Europe since February is beginning. However, seeing how the disease has developed, everything points to the crisis in a few weeks, when China has overcome the crisis and the EU sees the pandemic decline,  Latin America will go...

The report Key Data for LATAM is elaborated by ATREVIA’s analysis and research team in order to provide the main information to understand the political and business reality of Latin America. The most outstanding facts this month are: The economic plan of Argentina’s government will not be implemented until the negotiation on debt rescheduling with the IMF has concluded. A reform plan, whose details are unknown, because it depends, on the end result of this renegotiation. Pension reform has been...

In order to address a subject as urgent as sustainability from a business point of view, this morning at the HQ of CEOE the good governance forum “Sustainability, investment and profitability”, took place an initiative promoted by ATREVIA that brings together representatives from different sectors to discuss opportunities for the future. The debate was attended by Angel Pes, president of the Spanish United Global Community clubt, José Antonio Pérez Cebrian, Director of Forestalia, Manuel García Casas, director of Merlin Properties,...

More women on the boards of directors but still far from parity, the presence of women in traded companies in the Spanish market grew by 2.8% during 2019, with a final number of 300 executives, 32 more than the previous year, 23.1% of the 1,296 members of the on board of directors. This increase, the most positive on recorded to date since 2015, does not bring women closer to executive functioning jobs, and places the market as a whole 7...

What are we really talking about when we talk about Big Data? We are no longer are before a trending concept which has revolutionized the digital and business world, but a crucial asset, where if information is power, then data is more so today. From a marketing perspective, efficient use of vast amounts of truthful and valid data can help any organization improve their strategy. Analyzing the data we generate by browsing the Internet every time we activate the locations...

Recently, La República, one of the most important economic and financial newspapers in Colombia, has published an opinion piece by Núria Vilanova entitled Iberoamerica and Europe: Growing Together, in which she focuses her analysis on the paper by Josep Borrell as Minister of Foreign Affairs, before being appointed High Representative of the European Union’s Foreign Policy. The report deals with the possible strategy for Latin America and the Caribbean, which alludes to the idea of growing and advancing together  “Ibero-American...

The report Key Data for LATAM is elaborated by ATREVIA’s analysis and research team in order to provide the main information to understand the political and business reality of Latin America. The most outstanding facts this month are: In Mexico, 2020 starts out with greater dynamism in certain sectors that are beginning to revive, while an opening to dialogue between the government and private initiative takes place. The government also has in its favor a better context due to the...

ATREVIA, Spanish global Communication and Strategic Positioning agency, with an international presence in 15 countries in Latin America, Europe and the United States, has incorporated Adriano Cabalieri as the new director of its Buenos Aires office, with the objective of strengthening its service offering in the territory and its firm commitment to market leadership in Latin America Adriano Cabalieri has more than fifteen years of experience as a director and accumulates a wide history of collaboration with fortune global 500...

As part of the FITUR 2020 fair, which takes place from 22nd to the 26th of January in Madrid, ATREVIA, the Central American Tourism Promotion Agency (CATA) and Iberia, held a breakfast last Monday with seven Tourism Ministers from Central America and the Dominican Republic, which discussed the main tourism and investment opportunities offered by the region. The meeting was attended by the Minister of Tourism of Honduras, Ms. Nicole Marrder, Costa Rica‘s Minister of Tourism, Maria Amalia Revelo, Panama’s...

Within the framework of Vinculo Solidario that Ayuda en Accion promotes in the Peruvian area of the neighborhoods of Callao (Peru), with the support of ATREVIA, the program “Por una salud de Cine”, has been developed between January and December 2019, which aims at promoting an inclusive society with values, making good use of people’s free time through art, culture, recreation and sport. Thanks to this initiative, four important campaigns have been able be carried out, which has sought to...