Merca2.es, digital Spanish media outlet specialized in the economic, business and technological world, today published a list of the 50 most relevant personalities in the field of communication in Spain.  Núria Vilanova, president and founder of ATREVIA, has been included in this edition as one of the most influential figures in the sector, a well-received recognition to her long career that started when at 23 years old she partnered with her mother to cement what is currently the largest Communication...

To talk about the National Health System (SNS), a pillar of the Spanish society and its way of living, is to do so about the health of its population, that is, a basic right in the pyramid of people’s needs. In short, health and SNS are stories of life and topicality. This sets up a sector that demands immediacy and is reluctant to enter a framework of reflection focused on the long term. And it is this short-term disposition that...

Germán Ríos, Senior Partner of ATREVIA, puts pen to paper on new text that has been part of the January-February issue of the journal on Foreign Policy, that analyzes the panorama facing Argentina before the composition of the new government of Alberto Fernández. “Argentina is a country with enormous potential. It has a territorial area of 2.78 million square kilometers – the eighth biggest country in the world – and fertile land to produce food and feed more than 400...

The report Key Data for LATAM is elaborated by ATREVIA’s analysis and research team in order to provide the main information to understand the political and business reality of Latin America. The most outstanding facts this month are: In Argentina the new government headed by Alberto Fernández will be marked by its  complex  composition  (it is heterogeneous and dissimilar, a government of Peronist and  Kirchnerist coalition),  by the  strong presence of Vice President  Cristina Kirchner  and  by the  complex  economic...

About to close a productive year, the ATREVIA Foundation presents its annual report and faces a 2020 full of new projects. Throughout 2019, we wanted to underline our confidence in communication as a transformative tool. We believe that society evolves through dialogue, relationships, the exchange of knowledge, the search for consensus, the balance of interests and common ground. That’s why we have continued to work to strengthen the role of communication and leadership as tools for change, transformation, empowerment and...

The work of diversity in Human Resources is no longer an anecdotal concept but has become a competitive advantage long desired by companies, and the characteristics of a very productive team. In terms of gender diversity, the law 11/2018 of Non-Financial Information and Diversity includes the obligation to report publicly the salary gap between men and women in the company, but it doesn’t regulate the methodology how it calculates this gap.  ATREVIA and CBI have organized this Tuesday a breakfast...

ATREVIA has incorporated German Ríos,  ex-director of Strategic Affairs in Madrid of CAF-Banco de Desarrollo de America Latina and added professor of Economics in the Department of International Relations and Global Affairs of IE University, as senior partner, position where he will bring his experience in the area of Institutional Relations and Internationalization of Companies. With a profound knowledge in economics, and social political climate of Latin America, Rios will tie himself specially with strategic international projects and intelligence reports...

European Green Deal The new European Commission (EC) has set itself a big objective: to assume the global leadership in the fight against climate change. The president Ursula von der Leyen promised at the European Parliament (EP) to make a real transformation in the European Union for the next five years,  based in a new European Green Deal, which will be a strategic tool for innovation and employment to boost growth and green economic development. The strategy will be led...

Nuria Vilanova, president of ATREVIA, received yesterday in Barcelona de Mestre Award in Communications for 2019 in the category of Public Relations, in this the fourth edition. From 2016 La Facultad de Comunicación y Relaciones Internacionales Blanquerna and FUNDECO, Foundation for Communications, and with help of the Generalitat of Catalunya, organize yearly these awards that have the objective of recognizing the work done by those professional of the sector that make up, journalism, public relations and advertising, that have become...

The report Key Data for LATAM is elaborated by ATREVIA’s analysis and research team in order to provide the main information to understand the political and business reality of Latin America. The most outstanding facts this month are: Alberto Fernández’s project for Argentina would have immediate goals and others in the mid-term. The immediate step is to calm turbulence and lessen uncertainty through a renegotiation with the IMF for debt repayment and an agreement with employers and unions to control...

Núria Vilanova, president and founder of ATREVIA, for the fifth consecutive year made the list  of  the 500 most influential Spanish Women of 2019 according to Yo Dona magazine.  The publication evaluates every year women from all sectors like, politics, business, judicial etc., with the aim of generating a genuine ‘guide’ of how female power is distributed in Spain and who is part of it. At the age of 23, Núria Vilanova partnered with her mother ad founded Inforpress, a...