Nutrition labeling is a tool that aims to help citizens choose foods that are beneficial to their health. Thus, institutions are currently promoting and developing various systems to ensure consumers’ right to information.  Health and its care are, therefore, one of the European Union’s main priorities for the coming years, as indicated in the Farm to Fork Strategy, and it is expected that in the autumn of this year, a system of frontal nutritional labeling will be adopted that will...

In the last General Policy debate in the Catalan Parliament, the president of the Generalitat, Pere Aragonés, and the first secretary of PSC, Salvador Illa, disagreed on critical issues for their community’s development. But despite the Government’s outcome in those days, there were also agreements, such as the need to promote the energy transition. And on this issue, both leaders also reached another point of understanding, which was to highlight the management model based on social dialogue with the territory...

ATREVIA, a global Communication and Corporate Affairs company, announced the launch of a new division, led from its Barcelona office, specialized in Influencer Marketing. Aware of the growing increase in demand in the communication, marketing, and advertising sector for actions and strategies that include influencers with these profiles, the company has consolidated its own Influencer department, focusing on transversality as a hallmark of its work dynamics. With this methodology, it will be possible to respond to the new needs of...

La República, one of Colombia’s most important economic and financial newspapers, published the latest article by the president of ATREVIA, Núria Vilanova, titled Evolutionary leadership in a new context. The world is accelerating. New technologies and values are transforming how we inform ourselves and make decisions. We are no longer innocent. In the past, we took for granted that everything on television was true. Today, 85% of people believe that there is a deliberate intention to manipulate them through social...

The ATREVIA Corporación group has acquired the production unit of LUIKE, a recognized company specialized in the automotive world, which was undergoing bankruptcy. Specifically, the purchase includes the publishers of Autofácil and FórmulaMoto and the incorporation of 12 LUIKE employees. The objective is to create a new company specialized in demand activation and precision marketing, a fast-growing industry with increasing opportunities. This new company will be included in the ATREVIA Innovation and Venture Capital division, independent of the traditional ATREVIA...

Latin American Keys is an informative and analytical summary regarding the political and economic situation in the Latin American region. These key takeaways, prepared monthly by ATREVIA´s Analysis and Research team, serve to be a useful tool in understanding the evolution of the political-institutional state of Latin America, a need that the pandemic has further exaggerated. After an intense election campaign, Luiz Inácio Lula da Silva was once again elected president of Brazil. A victory that represents the consolidation of the...

Núria Vilanova participated in OPENDIR Alicante last September and was recently interviewed by the regional edition of El Español. She talked about reputation, sustainability, and, above all, listening in business strategy. The complete conversation, which can be viewed here, is shared below.  Question: Big brands are often like politicians: they are disconnected from reality and people. Is it ATREVIA’s and other agencies’ job, in general, to give them a wake-up call so that they manage to connect with society?  A.-...

Uncertainty is one of the most defining traits of our present and future. However, this time of rapid transformation we live in is also allowing us to reinforce new certainties. Among them, we now know that surviving in today’s fast-paced environment requires companies to develop the ability to adapt, learn and be flexible in a way that would have been unthinkable years ago. Our educational systems are not yet capable, at least in part, of providing the knowledge and tools...

We are living unique times in the history of health communication, characterized by a new context that encourages us to think that, in some ways, the pandemic situation is gradually passing. This marked a turning point in the public’s interest in science, the sensitivity towards self-care, and the awareness of the relevance of research and the pharmaceutical industry, which has become a lifeline.  Today it is crucial to continue strengthening and developing progress made during this major health crisis, namely...

ATREVIA, a global Communication and Corporate Affairs company, has acquired APPLE TREE’s digital business in Colombia. This operation involves integrating a ten-person team highly specialized in creative campaigns, social media, and digital marketing. The purchase reinforces ATREVIA’s business model, which incorporates different practices with a two-fold objective: the company’s relationship with society and creating respected brands. ATREVIA has an inorganic growth strategy based on investing a minimum of ten million euros in three years in acquisitions and hiring new teams....

Forbes Ecuador completed its first year, and in its anniversary edition, our VP for the Andean Region and Brazil, Carmen Sánchez-Laulhé, analyzes the recent social and political movements that have taken place in Ecuador, with a reflection on the demand for accountability from those in power, as well as from ourselves as citizens. “As the political chessboard takes shape at the regional level, there is no shortage of opportunities for, at best, conversation and debate. Also, in other cases, to...