ATREVIA won the SABRE Award EMEA in the category PR Agency Marketing, thanks to the campaign A brand is born with more than 25 years of experience: From Inforpress to ATREVIA. The jury acknowledged the campaign for the internal and external communication of the project and also taking into account aspects like projection, actions and results obtained through the rebranding Marketing plan carried out in 2015. This responds to the need of the communications consultancy to offer greater value to clients in line with their global image and multidisciplinary team of experts at a world level.
In addition, ATREVIA was a winner of a SABRE Award in the Iberia category, thanks to the campaign for Deloitte Portugal, with a distinctive positioning that was achieved against its competitors in the analysis of the State Budget. As it is already a very complicated topic, the concept which should guide communication and the tone should be very simple. The project was conceived “be so simple so that a child could understand it”. The children of the employees at Deloitte were the main players of this initiative that was directed for social media, as well as being organized for different meetings and actions for offline media. Thanks to this campaign, Deloitte leaded the communication on the State Budget in communication media which is something that has not happened since 2012.
Begoña Barrón, director of Marketing at ATREVIA came to collect the awards, together with Ana Margariada Ximenes, president of ATREVIA Portugal. ATREVIA was nominated in 4 categories of the Gold SABRE Awards EMEA. They won in the categories: best Marketing PR Agency and in the Iberia category. Likewise, ATREVIA was a finalist in the Social Media/Social Networking Campaign category, thanks to the campaign developed for Twitter titled #TwitterFashionWeek, as well as the Best Agency of the Year in the Iberia area.
The awards ceremony which was celebrated in Berlin and it gathered most recognized professionals from the Communication, Marketing and Public Relations world. The prestigious SABRE Awards EMEA recognizes excellence in the field of corporate reputation of companies from Europe, the Middle East and Africa.