ATREVIA presents its innovative concept on spherical brands in a Conference on Communication

Companies and brands in the digital era should understand and practice Marketing in real time, speak with their stakeholders and explore the power of empathy to connect with their clients, public and collaborators. These are three of the seven big trends in the sector of Communication, according to what ATREVIA revealed in the Conference titled Communication trends for spherical brands, led by Gema Román.

During the presentation of the event, Isabel Lara, vice-president of ATREVIA, highlighted the effervescence of the Communication and Marketing sectors as a source for challenges and opportunities. Nowadays, there is a global flow of information. It is not possible to predict Marketing actions: now decisions are being taken in real time. We live in a society characterized by a whirlpool of information, but information alone is not enough.

Marketing in real time is the first big trend of Communication. One of the main challenges that companies analyze is the great volume of information so that it can be converted into opportunities. Data must be used to help take decisions, content must be created on the go, content must be personalized and get approval in order to make decisions. And all of this in real time”, explained Gema Román, director for Consumer Communication at ATREVIA.

During the presentation, the people who attended learnt about some of the success stories from brands that took advantage of an unexpected opportunity. The case of TomTom, who knew how to make a story (appear in the headline of the satirical website El Mundo Today) become an opportunity to get followers on social networks, generate more links with audiences in this network and amplify their visibility.

“The majority of real Communication today is not face to face. It is done through devices and in many cases, it is expressed through emojis”, Gema Román stated which explained that Talk like you will be the second biggest trend in this sector. In addition, all companies should explore the power of imperfection which means taking advantage of the empathy that connects us, as users or clients with Imperfect Brands.

Off, A luxury experience, participative Communication, nomadic Communication and Brands with values for people with concerns complete the list of the seven trends in Communication.

The conference has served as the backdrop to deepen the innovative concept of spherical brands, coined by ATREVIA. It means brands who want to escape from linearity, to gain volume and establish an emotional link with their clients. Brands that are built from the inside out, loyal to its values, listen to their audiences and loving with authentic messages.

Gema Román is the Consumer Communication director at ATREVIA Madrid, who designs and coordinates implementation strategies for clients in the cultural, tourism, restoration, fashion, leisure and energy sectors. She has managed clients like Fundación Telefónica, Starbucks, BP, Royal Caribbean, Parque Warner Madrid, Zippy, Renova, Travel Club, Tiendas Vips and C&A. She has 15 years of experience in communication and 13 of them being with ATREVIA.

Serendipia Newsletter

Keep abreast of all the news ATREVIA and trends in the world of communication
Subscribe

Where are we

Spain Portugal Brussels Argentina Bolivia Brazil Chile Colombia Ecuador Dominican republic Mexico Miami Panama Paraguay Peru

Madrid

C/ Arturo Soria, 99

28043 - Madrid

Tel. (+34) 91 564 07 25

madrid@atrevia.com

Tell us

Barcelona

Trav. de les Corts, 55

08028 - Barcelona

Tel. (+34) 93 419 06 30

barcelona@atrevia.com

Tell us

Valencia

C/Cirilo Amorós, 68

46004 - Valencia

Tel. (+34) 96 394 33 14

valencia@atrevia.com

Tell us

A Coruña

Avenida de Buenos Aires, 5-6

15004 - A Coruña

Tel. (+34) 881 255 363

galicia@atrevia.com

Tell us

Lisbon

Avda. da Liberdade, 157

1250-141 - Lisbon

Tel. (+351) 213 240 227

lisboa@atrevia.com

Tell us

Porto

Rua de Costa Cabral, 777 A

4200-212 - Porto

Tel. (+351) 933 461 279 / (+351) 92 672 82 92

porto@atrevia.com

Tell us

Brussels

Rue de Trèves 49-51 à 1040

Etterbeek - Brussels

Tel. (+32) 2511 6527

bruselas@atrevia.com

Tell us

Buenos Aires

Moreno 502

Ciudad Autónoma de Buenos Aires - CAPITAL FEDERAL

argentina@atrevia.com

Tell us

Santa Cruz

Santa Cruz - Bolivia

Tel. (+591) 67155444

bolivia@atrevia.com

Tell us

Sao Paulo

Av. Ibirapuera, 2120, Cjto. 134

Sao Paulo – Brasil

Tel. (+55) 11 000718080

brasil@atrevia.com

Tell us

Santiago

Alcantara 200 304

Las Condes Santiago - Chile

Tel. Las Condes Santiago - Chile

chile@atrevia.com

Tell us

Bogota

Cra 15 # 88-21. Torre Unika Virrey. Oficina 602

Bogota - Colombia

Tel. (+57) 3506614527

bolivia@atrevia.com

Tell us

Quito

Avda. Amazonas 3123 y Azuay. Edificio Copladi. Piso 8

Quito - Ecuador

Tel. (+593) 987164389

ecuador@atrevia.com

Tell us

Guayaquil

Edificio Sky Building. Oficina 423

Ciudadela Bahía Norte Mz 57 - Guayaquil

Tel. (+593) 987164389

ecuador@atrevia.com

Tell us

Santo Domingo

Regus Santo Domingo. Roble Corporate Center. Planta 7

Rafael Auusto Sánchez 86, Piantini – Santo Domingo

rd@atrevia.com

Tell us

Mexico City

Enrique Wallon 414. Piso 2. Col. Polanco V sección, Alc. Miguel Hidalgo

11580 - Mexico City

Tel. (+52) 55 5922 4262

mexico@atrevia.com

Tell us

Miami

Brickell Key Drive 602

FL 33131 - Miami

usa@atrevia.com

Tell us

Panama

Banistmo Tower. Planta 10. Aquilinio de la Guardia St.

Marbella - Panama

panama@atrevia.com

Tell us

Asunción

Capitán Solano Escobar 294

Asunción - Paraguay

paraguay@atrevia.com

Tell us

Lima

Av. Camino Real Nº456 Oficina 1003-1004

Torre Real, San Isidro - Lima

Tel. (+51) 652-2422

peru@atrevia.com

Tell us