The report Key Data for LATAM is elaborated by ATREVIA’s analysis and research team in order to provide the main information to understand the political and business reality of Latin America. The most outstanding facts this month are: In Mexico, 2020 starts out with greater dynamism in certain sectors that are beginning to revive, while an opening to dialogue between the government and private initiative takes place. The government also has in its favor a better context due to the...

ATREVIA, Spanish global Communication and Strategic Positioning agency, with an international presence in 15 countries in Latin America, Europe and the United States, has incorporated Adriano Cabalieri as the new director of its Buenos Aires office, with the objective of strengthening its service offering in the territory and its firm commitment to market leadership in Latin America Adriano Cabalieri has more than fifteen years of experience as a director and accumulates a wide history of collaboration with fortune global 500...

As part of the FITUR 2020 fair, which takes place from 22nd to the 26th of January in Madrid, ATREVIA, the Central American Tourism Promotion Agency (CATA) and Iberia, held a breakfast last Monday with seven Tourism Ministers from Central America and the Dominican Republic, which discussed the main tourism and investment opportunities offered by the region. The meeting was attended by the Minister of Tourism of Honduras, Ms. Nicole Marrder, Costa Rica‘s Minister of Tourism, Maria Amalia Revelo, Panama’s...

Within the framework of Vinculo Solidario that Ayuda en Accion promotes in the Peruvian area of the neighborhoods of Callao (Peru), with the support of ATREVIA, the program “Por una salud de Cine”, has been developed between January and December 2019, which aims at promoting an inclusive society with values, making good use of people’s free time through art, culture, recreation and sport. Thanks to this initiative, four important campaigns have been able be carried out, which has sought to...

Merca2.es, digital Spanish media outlet specialized in the economic, business and technological world, today published a list of the 50 most relevant personalities in the field of communication in Spain.  Núria Vilanova, president and founder of ATREVIA, has been included in this edition as one of the most influential figures in the sector, a well-received recognition to her long career that started when at 23 years old she partnered with her mother to cement what is currently the largest Communication...

To talk about the National Health System (SNS), a pillar of the Spanish society and its way of living, is to do so about the health of its population, that is, a basic right in the pyramid of people’s needs. In short, health and SNS are stories of life and topicality. This sets up a sector that demands immediacy and is reluctant to enter a framework of reflection focused on the long term. And it is this short-term disposition that...

Germán Ríos, Senior Partner of ATREVIA, puts pen to paper on new text that has been part of the January-February issue of the journal on Foreign Policy, that analyzes the panorama facing Argentina before the composition of the new government of Alberto Fernández. “Argentina is a country with enormous potential. It has a territorial area of 2.78 million square kilometers – the eighth biggest country in the world – and fertile land to produce food and feed more than 400...

The report Key Data for LATAM is elaborated by ATREVIA’s analysis and research team in order to provide the main information to understand the political and business reality of Latin America. The most outstanding facts this month are: In Argentina the new government headed by Alberto Fernández will be marked by its  complex  composition  (it is heterogeneous and dissimilar, a government of Peronist and  Kirchnerist coalition),  by the  strong presence of Vice President  Cristina Kirchner  and  by the  complex  economic...

About to close a productive year, the ATREVIA Foundation presents its annual report and faces a 2020 full of new projects. Throughout 2019, we wanted to underline our confidence in communication as a transformative tool. We believe that society evolves through dialogue, relationships, the exchange of knowledge, the search for consensus, the balance of interests and common ground. That’s why we have continued to work to strengthen the role of communication and leadership as tools for change, transformation, empowerment and...

The work of diversity in Human Resources is no longer an anecdotal concept but has become a competitive advantage long desired by companies, and the characteristics of a very productive team. In terms of gender diversity, the law 11/2018 of Non-Financial Information and Diversity includes the obligation to report publicly the salary gap between men and women in the company, but it doesn’t regulate the methodology how it calculates this gap.  ATREVIA and CBI have organized this Tuesday a breakfast...

ATREVIA has incorporated German Ríos,  ex-director of Strategic Affairs in Madrid of CAF-Banco de Desarrollo de America Latina and added professor of Economics in the Department of International Relations and Global Affairs of IE University, as senior partner, position where he will bring his experience in the area of Institutional Relations and Internationalization of Companies. With a profound knowledge in economics, and social political climate of Latin America, Rios will tie himself specially with strategic international projects and intelligence reports...

European Green Deal The new European Commission (EC) has set itself a big objective: to assume the global leadership in the fight against climate change. The president Ursula von der Leyen promised at the European Parliament (EP) to make a real transformation in the European Union for the next five years,  based in a new European Green Deal, which will be a strategic tool for innovation and employment to boost growth and green economic development. The strategy will be led...