Just seven months ago, Sir John Hegarty, one of the world’s creative popes, founder of BBH back in the eighties – one of the most awarded agencies in the world –shook Cannes by sharing a statistic that was devastating and terrifying in equal: brands had invested $750 billion annually in advertising, but only 6% had been truly effective. And it wasn’t a one-off. Over the past 10 years, the effectiveness of advertising has been on the decline. The reason behind...

Latin American Keys is an informative and analytical summary regarding the political and economic situation in the Latin American region. These key takeaways, prepared monthly by ATREVIA´s Analysis and Research team, serve to be a useful tool in understanding the evolution of the political-institutional state of Latin America. The arrival of Donald Trump at the White House has been strongly felt in Latin America. His protectionist and isolationist measures, characterized by unilateralism, are already influencing the political, economic, and social reality of a...

Latin American Keys is an informative and analytical summary regarding the political and economic situation in the Latin American region. These key takeaways, prepared monthly by ATREVIA´s Analysis and Research team, serve to be a useful tool in understanding the evolution of the political-institutional state of Latin America. The macroeconomic figures at the close of the year were generally positive across the region. Regarding inflation, one of the key challenges of recent years, several countries reported encouraging data. This is particularly the case...

Latin American Keys is an informative and analytical summary regarding the political and economic situation in the Latin American region. These key takeaways, prepared monthly by ATREVIA´s Analysis and Research team, serve to be a useful tool in understanding the evolution of the political-institutional state of Latin America. After more than two decades of negotiations, the European Union and Mercosur, a bloc composed of Brazil, Argentina, Uruguay, Paraguay, and Bolivia, have finalized a free trade agreement that would encompass more than 700 million...

Latin American Keys is an informative and analytical summary regarding the political and economic situation in the Latin American region. These key takeaways, prepared monthly by ATREVIA´s Analysis and Research team, serve to be a useful tool in understanding the evolution of the political-institutional state of Latin America. Inflation continues to decline across the region, although there have been slight upticks in some countries like Mexico and Brazil, the two largest economies in Latin America. In Mexico, the approval of judicial reform, which...

ATREVIA, a global Communications and Corporate Affairs company, announces the acquisition of creativialab, a company with a team of about ten professionals specializing in areas such as creativity, innovation, branding, design, production, sponsorship, and brand activations. Raúl Ciprés, founder and CEO, will continue to be involved in the project. Among creativialab’s clients are Adidas, BMW, CaixaBank, Coca Cola, Decathlon, Lacoste, Lacer, Mini, Munich, Premier Padel, Puig, Sony, and Vichy Catalán. creativialab joins A de ATREVIA, the company’s ecosystem of creative...

Latin American Keys is an informative and analytical summary regarding the political and economic situation in the Latin American region. These key takeaways, prepared monthly by ATREVIA´s Analysis and Research team, serve to be a useful tool in understanding the evolution of the political-institutional state of Latin America. The effects of climate change are hitting Latin America with increasing intensity. Over the past month, droughts and wildfires have particularly impacted Ecuador, Peru, and Brazil. In the first, the resulting energy crisis has led...

Latin American Keys is an informative and analytical summary regarding the political and economic situation in the Latin American region. These key takeaways, prepared monthly by ATREVIA´s Analysis and Research team, serve to be a useful tool in understanding the evolution of the political-institutional state of Latin America. The relationships between the Legislative and Executive branches in Latin American countries determine the pace at which significant reforms can be implemented. While economic data over the past month has been relatively positive in the...

Latin American Keys is an informative and analytical summary regarding the political and economic situation in the Latin American region. These key takeaways, prepared monthly by ATREVIA´s Analysis and Research team, serve to be a useful tool in understanding the evolution of the political-institutional state of Latin America. Economic data in the region have been mixed over the past month, with some countries showing positive indicators, both high and moderate, while others face some stagnation. However, a common pattern has been the increasing...

Latin American Keys is an informative and analytical summary regarding the political and economic situation in the Latin American region. These key takeaways, prepared monthly by ATREVIA´s Analysis and Research team, serve to be a useful tool in understanding the evolution of the political-institutional state of Latin America. Latin America witnessed a new failed coup attempt, this time in Bolivia, following previous ones in Brazil and Peru in 2023 and 2022, respectively. Concurrently, several countries raised their GDP growth forecasts, despite widespread inflation...

When we talk about the automotive sector, one word always comes to mind: uncertainty. And the fact is that we are talking about an industry that is facing numerous challenges in our country, such as the entry of new Chinese players, new and restrictive regulations, other modes of mobility that are growing more and more, etc.   But if we take into account that, in its entire value chain, the automotive industry contributes approximately 10% of the GDP in our...

ARTICLE BY FÁTIMA MARINA (ATREVIA) / The fact that Artificial Intelligence (AI) is a hot topic is nothing new. That is why FundéuRAE chose, in 2022, this term as word of the year, and in 2023, so did Collins Dictionary. Its evolution has been rapid and it has been gaining relevance in many sectors, but if there is one in which it has burst onto the scene with force, it is in the field of healthcare.  By Fátima Marina, Health...