Our eagerly awaited annual event is back! This October 10th and 11th, we’re hosting the IV Ibero-American Congress of Trends in Marketing, Communication, and Public Affairs at CaixaForum Madrid. We will be joined by top speakers from various sectors, bringing to light the key elements currently shaping and determining future strategies for businesses and organizations. With the momentum of its successful 2022 edition, featuring 69 distinguished speakers and over a thousand attendees, this year’s ATREVIA Congress is set to delve...

ATREVIA, a global Communication and Corporate Affairs company, has just joined the B Corp community for its compliance with high standards in terms of social and environmental performance, transparency, and corporate responsibility. B Corps lead a global movement of people transforming the global economy to benefit everyone and the planet. The company, characterized by its activist spirit and its work in building a future and a company more committed socially and environmentally, joins a growing community of companies that are...

ATREVIA, a global Communication and Corporate Affairs company announced the rollout of its creative agency, “La Luna de ATREVIA.” This initiative aims to further reinforce the company’s growth strategy within the advertising market and promote creativity as a crucial driver across all its disciplines and business areas. Heading up this initiative are Isabel Lara, the current Vice President of ATREVIA, who also takes on the role of CEO for the creative agency, and Juan Sánchez, who will maintain his position...

Internal communication – aimed at aligning the internal audience’s interests and motivations with an organization’s corporate purpose and objectives – has become a vital facet of corporate communication. It has evolved from being a “nice to have” for organizations seeking to be recognized as good employers to a strategic asset that supports various areas and departments. The recent Internal Communication Measurement Study published by the Internal Communication Observatory (OCI) discloses that 69% of Internal Communication professionals align their objectives with...

Latin American Keys is an informative and analytical summary regarding the political and economic situation in the Latin American region. These key takeaways, prepared monthly by ATREVIA´s Analysis and Research team, serve to be a useful tool in understanding the evolution of the political-institutional state of Latin America, a need that the pandemic has further exaggerated. Inflation is starting to ease in the region after several months of sharp increases. At the same time, prospects for economic growth stabilize with positive outlooks, albeit...

ATREVIA received two recognitions at the Astrid Awards, an international forum that celebrates creativity, innovation, and design originality in the communication sector. This year, marking its 30th anniversary, the competition saw almost 550 entries from across the globe. The 2021 Annual Corporate Report crafted for Grupo Vithas claimed the Gold award in the category of Annual Reports – Corporate – Traditional: Europe. Meanwhile, the 2020-2021 Sustainability Report from Ángel Camacho Alimentación won Silver in the category of Annual Reports –...

Traditionally, innovations and technological advances have always evoked fear and suspicion. Society and individuals tend to question whether technological progress truly signifies societal advancement or rather signifies a loss of rights and opportunities for workers in many industries. This is exactly what is happening in 2023. Artificial intelligence developers, like Open AI with ChatGPT, have rapidly evolved their solutions. We suddenly find ourselves with numerous available services where AI promises to assist in many aspects of life, including work. So...

ATREVIA has once again ranked in the TOP 100 of the annual ranking by Provoke Media, recognizing the world’s largest global agencies, climbing from 88th to 83rd place compared to last year’s position (2022). It is also the only Spanish communications consultancy, along with LLYC, to appear on this list, which is led by 5 American firms (Edelman, Weber Shandwick, BCW, FleishmanHillard, and Ketchum). 2022, A YEAR OF EXCELLENT RESULTS FOR THE CONSULTANCY ATREVIA, a global Communication and Strategic Positioning...

“En Genérico” featured an insightful piece by Cristina Rodiera, head of the Health division at ATREVIA. She discusses the turning point in communication within the pharmaceutical industry and how it’s the perfect time to “place the industry in its rightful position.” Below is the full interview. “Is there anything we value more than health? Definitely, no. It’s the main asset of the sector, interest is guaranteed. This attention has been amplified during the pandemic, prompting unprecedented focus on industry developments,...

ATREVIA, a global company specializing in Communication and Strategic Positioning, concluded the 2022 fiscal year with an outstanding sales growth of 28.9% compared to the previous year, surpassing the target set in the company’s Strategic Plan (20%) and achieving significant advances in revenue in all the geographical areas where its activities are established. ATREVIA’s sales reached over 36.1 million euros in consolidated figures, with 27.6 million euros generated in Spain alone, representing a growth rate of 27.1%. In terms of...

Latin American Keys is an informative and analytical summary regarding the political and economic situation in the Latin American region. These key takeaways, prepared monthly by ATREVIA´s Analysis and Research team, serve to be a useful tool in understanding the evolution of the political-institutional state of Latin America, a need that the pandemic has further exaggerated. Two of the current presidents in Latin America have completed 100 days in power. Lula da Silva in Brazil, who continues his dispute with the Central Bank...

ATREVIA, a global Communication and Corporate Affairs company, has appointed María José González Egea as its new global director of Marketing and Strategic Positioning. In this role, she will utilize her extensive experience and knowledge to promote and strengthen the ATREVIA brand, as well as improve the organization’s positioning and business growth, both locally in Spain and internationally. González Egea will focus on the fifteen countries where the company is already present and work to contribute to the success of...