The Global Impact event took place on the 20th of October:  SDG Year 4, Business Leadership in the 2030 Agenda to discuss progress towards the united nations’ goals up to 2030. It is the most ambitious action plan for people, the planet and prosperity that involves both public and private institutions and people in general. Four years after its approval, The Global Compact has presented its report  on business leadership as one of the key drivers to motivate the changes...

The report Key Data for LATAM is elaborated by ATREVIA’s analysis and research team in order to provide the main information to understand the political and business reality of Latin America. The most outstanding facts this month are: In Argentina, after a month of internal elections (PASO), favoritism toward Alberto Fernández to win the October 27 elections has increased. And this is so because the president and candidate for re-election, Mauricio Macri, has failed to contain Argentina’s economic downturn which...

ATREVIA has organized the II Edition of its #CommunicationToday Congress, leading event on everything communication in Spain. Across three major blocks, the greatest threats and challenges facing companies like talent management and culture as internal lever for transformation were discuss, as well as, the development of brands with a purpose that connect with people, transcend and influence, all while taking in to account new drivers, social responsibility, dialogue and co-creation as a means to obtain that social license that companies...

Joan Clos – former Minister of Industry, ex-mayor of Barcelona, prior executive director of the UN Habitat programme and senior partner of ATREVIA-, has given way to the III Block of the congress #CommunicationToday dedicated to influence and opinion-building. Specifically, Clos has talked about cities and the keys to boosting growth and generating opportunities. “It is the urbanization that generates development and not the other way around. The city is the natural habitat of knowledge, the size of the market...

The second part of the block on Connection with the Client of the #CommunicationToday congress started with the intervention of Alberto Andreu, senior Partner of ATREVIA who spoke of the recent statement of the North American CEOs of the Business Roundtable. “If we do not manage to generate value for all our stakeholders, the value of the real economy falls”, explained Andreu. How? With a communication model based on listening, dialogue, co-creation and accountability Alberto Andreu debated with José Guerra,...

The second block of the ATREVIA congress, CommunicationToday, started with the presentation of Anna Sánchez, ATREVIA Brands Director, on the latest trends for this sector. These include channel integration, the evolution of storytelling to story-doing and consumer proximity. “Goodbye, aspirational brands. Hello brand mirroring. Today brands have to be closer to a more informed consumer, connected, looking for content designed specifically for them”, explained Sánchez. Furthermore, Alex Casanovas, Director of Digital Marketing at ATREVIA has interviewed Carlos Grau, CEO of...

ATREVIA director, Isabel Mira, moderated the first table of the congress, CommunicationToday, where we learn about the success stories of Grupo Celsa, Pepsico and Barcelona Activa when it comes to managing the motivation and experience of employees. Pere Oteo, Corporate Human Resources Director of Grupo Celsa explained how, “in the face of a changing world we try to communicate the possibilities of growth and learning throughout life including new challenges”. “Younger people value mobility and freedom to work. It is...

At ATREVIA we are proud to sponsor the 2019 European Excellence Awards, the most important PR and Communications awards in Europe, organized by the Communication Director magazine and the Quadriga knowledge Center, based in Berlin. The awards created in 2007 reward innovation, creativity and the best practices in all areas of the sector, like, internal communications, content marketing, events, public affairs, crisis management and brand reputation. Additionally, the use of platforms and channels like social media, video, intranets and corporate...

A growing number of companies and organizations want to establish a mobile channel to communicate with their stakeholders. The possibilities technology offers, together with the immediacy and closeness of smartphones, are an essential path to undertake. However, it is necessary to establish a strategy and protocols adapted to this channel, so as not to make common mistakes such as saturation, complexity or irrelevance. Our experience in developing and managing mobile channels for our clients has allowed us to establish the...

The report Key Data for LATAM is elaborated by ATREVIA’s analysis and research team in order to provide the main information to understand the political and business reality of Latin America. The most outstanding facts this month are: Argentina is a rollercoaster of feelings, perceptions and trends. In April everything indicated that Mauricio Macri was headed for defeat by Cristina Kirchner. However, this austral winter has brought economic and political circumstances for Macri that put him in a better position...

Mahou San Miguel and ATREVIA won the Gold award for the Best Convention at the 2019 eventoplus Awards for Mahou San Miguel’s Spain Business Unit Annual Convention, which unveiled the group’s new strategic plan to its employees and distributors. This year, Mahou San Miguel wanted to differentiate itself from past editions, generate a unique experience and surprise its more than 2000 attendees. To this end, the teams of Creativity, Events, Internal Communication, Design and Audiovisual Production designed a convention that...

This morning, AEIA and ATREVIA have organized the get-together, The employee experience in times of change: well-being and happiness as levers of commitment, attended by experts in internal communication and HR in the offices of ATREVIA in Madrid. Throughout the day, experts such as María del Barco, Director of Culture Transformation of ATREVIA, Mario Cameo, Director of AEIA and Community, F. Mario Medina, Director General of Ilunion IT Services and Lola Barceló, personal director at Kiwoko, have talked about the...