ATREVIA and Metro de Madrid have been winners at the Smile Festival, held last night at the Ateneo in Madrid, for their campaign The Secret. The audiovisual piece has won the award in the category of Best Efficiency in TV Spot. The Secret is the Christmas campaign of Metro de Madrid and has been made by ATREVIA together with the Antistatic production company. The spot was created to encourage the use of the subway at Christmas, a time of great...

The report Key Data for LATAM is elaborated by ATREVIA’s analysis and research team in order to provide the main information to understand the political and business reality of Latin America. The most outstanding facts this month are: The future of Argentina is to “survive” 2019. First, to ensure that the economy, albeit slightly, comes out of the crisis in the second half of the year. Second, to clarify the political future once elections are held. And third, the country...

Internationalizing successfully requires a global vision and a local approach. And this dogma is also valid for one of the essential keys of the internationalization strategy of companies: communication. Consolidation of an export company’s activity in its target markets involves strengthening its position, notoriety and reputation. To achieve this, it is necessary to implement homogeneous and solid brand communication, modeled by the cultural singularities of each market and the presence of the company’s brand in it. However, in order to...

For a few years now, corporate reviews and reports have gained significant importance within the communication and positioning tools of companies. More and more companies, without being obliged to do so, decide to create a review in which they not only communicate transparently about their annual activity to their stakeholders, but also their philosophy as an organization, their way of doing business. And, above all, their commitment to sustainable development. Thus, if in the past there was greater differentiation between...

The presence of women in listed companies of the Spanish continuous market increased a 3.9% during 2018, adding 268 executives, representing 20.3% of the 1,320 existing members on boards of directors. This increase still leaves women very far from Jobs with executive functions and places the market as a whole far from complying with the recommendation of the CNMV’s code of good governance of 30% by 2020. This how the report, “Women in board of directors of listed companies”, prepared...

“Only if you are aware that something important is happening, it will change. Only if you are aware that either you change or you die, you will feel more or less the urgency to change.” That’s how Enrique Tellado, CEO of EVO Bank, referred to the necessity to tackle disruption in companies and society at the #TopDisruptive conference organized by ATREVIA and Deusto Business School. Iñaki Ortega, director of Deusto Business School, and Asun Soriano, CEO of ATREVIA, were in...

ATREVIA has launched Empatica by ATREVIA, a platform that’s able to make digital communication between companies, clients, employees, shareholders and others, more human. Communications faces an environment that’s very divided, with an audience that’s overly-expose to information on multiple channels, is in this context that Empatica is born. The platform is a tool that allows companies to measure the impact of their communication, collect feedback, personalize their messages and enhance their communication with interest groups, build loyalty and generate community....

ATREVIA has entered the list of the best 50 Best Public Affairs Consultancies and Legal firms of the EU, developed by Best in Brussels. The agency becomes the first Spanish consultancy with an office in the capital of the European Union. As stated by the Director of public affairs, Manuel Mostaza, “the European authorities are increasingly assuming decisive powers for the interests of companies operating in Spain, in other EU countries and even in Latin America. Our strategic presence in...

Family businesses make up a large part of the private sector and global economic fabric, they are basic pillars of any country’s economy due to their great commitment with the environment, long-term business vocation, as well as, solid values ​​and principles on which their activity is established. In addition, they are known to have a unique social structure, with particular values, with different challenges and opportunities that set them apart from other organizations. Núria Vilanova recently presented her new book:...

The report Key Data for LATAM is elaborated by ATREVIA’s analysis and research team in order to provide the main information to understand the political and business reality of Latin America. The most outstanding facts this month are: Economists and international organizations predict that a new crisis in the medium term (planned for 2020) looms over the international economy. A possible deceleration in 2019, would mean a crisis in 2020, if this actually happens. Latin American countries, many of them...

Digital transformation took a 360 degree turn in the way we communicate, establish relationships and, of course, buy. Companies have had to develop new strategies as advances have been happening and society has become accustomed to them. With this digitalization, customers are increasingly more informed and go to forums or social networks to find prices and opinions before making a purchase. A situation that opens a range of possibilities for brands that have the opportunity to initiate a process of...

At a time when metrics are essential to demonstrate the results of a given campaign or action, companies must choose to measure engagement globally. This means going beyond the number of followers, likes or comments and taking into account the value of other indicators. Currently there are many digital tools at our disposal, both free and paid, that allow us to obtain data as relevant as the place from where users access the web page, the frequency with which they...