Alex Rodríguez, Digital Director of ATREVIA, has participated in a new Digital Talent series of IPMARK and Zoomin TV, to talk about the growing complexity of managing communication crises in a hyperconnected world. “The rules of the game have changed, there are new channels and actors involved in crisis management, all your stakeholders are in permanent connection in an inter-channel system, which requires companies to be more honest,” he says. He has also highlighted the importance of having a clear brand voice. In...

This weeks Top Communication magazine has published ATREVIA’s and WiZink work in their special: The Best Communication Campaigns of 2017. From ATREVIA we accepted the challenge of managing the change that led to the acquisition of the retail banking division Citi in Spain by Banco Popular, one of the most important financial entities in Spain. With this acquisition the bank wanted to become a modern, innovative, very technological company, with a fresh and neighboring image. This could not be achieved...

Next February 1st, there will be a breakfast held on: How technology is revolutionizing the health sector and what are the advantages it brings to patients, doctors and other health participants, the event is organized by tech company KABEL and ATREVIA. Cristina Rodiera, Health Department director at ATREVIA, will begin the presentation by discussing the advantages and benefits that technology provides to both the patient and to the professionals of the sector. José Tomás González, Marketing, Business Development & Partnerships...

The vice president of ATREVIA, Isabel Lara, has recently participated in the program of Radio 5, Hablemos de Comunicación (Let’s talk about Communication), to explain what are the keys to designing an effective communication plan. “A Communication Plan is a document that encompasses the guidelines of the comprehensive communication strategy of a company, organization or institution. It defines the key messages and actions to be taken and considers the internal and external relations of the entity” said Lara. The plan is...

2017 marks a new era for us to show the world what we have been doing from the beginning: Innovating. We dare one more time to go further by creating the new Digital Innovation department. With the objective of giving solutions to and launching new products and in so walk hand by hand with our clients in their transformational processes. We can help our clients by offering our expertise in more than 14 areas on the latest services in communication,...

If the crisis has made something clear, it is the need of companies to diversify their business and internationalize. The industrial sector now begins to face a process of change and expansion never before seen with the difficulty of facing casuistic and very specific factors that, poorly attended, could hinder their future. A strong trade union activism and low internal and external communicative profiles are characteristics of this sector, which is usually becomes news only when there is already a...

Communication is important throughout the whole year, and more so during the holidays.. Want to see how? NAVIDAD ATREVIA 2017 ING from ATREVIA on Vimeo.

The president and founder of ATREVIA, Núria Vilanova, attended the last day of STEM Talent Girl, a project whose mission is to inspire, educate and empower the next generation of women leaders in science and technology. The event was held on December 16 in Santander, Spain. During her presentation, addressed to about thirty high school students selected for the Science For Her program. Ms. Vilanova highlighted how science, mathematics and technology are going to dictate the way of the future...

Nuria Vilanova, founder and president of ATREVIA and Iñaki Ortega, director of Deusto Business School, unveiled the book Generation Z: Everything you need to know about young people who are making Millennials feel old at El Corte Ingles in La Castellana, Madrid, they were accompanied by the Retail CEO of El Corte Inglés, Víctor del Pozo, and the president of Mapfre, Antonio Huertas. The book is a guide to understanding who these young people are and what differentiates them from...

Daniela Agra, strategic director of ATREVIA Brazil, has attended the last session of the Smat Conversations held in the Brazilian city of Sao Paulo. Specifically, in the panel about Leadership and Digital Tansformation. During her speech, the director of ATREVIA highlighted how companies need to understand society and different generations. “Today’s leader  has to be open-minded and boost new kinds of leaderships within the company.” In a society in constant transformation, companies need to anticipate the future, betting on multidisciplinary professionals with great capacity...

Just as, suppliers, employees and consumers, minority shareholders are key participants in companies that are financially tied to their reputation. To know and communicate their opinion in decisive moments allows us, to create value for the company while generating a certitude feeling about possible investment outcomes. Believing that we need to be at the forefront of communication, we here at ATREVIA have developed, The Shareholder’s Digital Barometer. This is a revolutionary tool that allows us to monitor the opinions of...

Nuria Vilanova, president and founder of ATREVIA, picked up yesterday the 2017 award for, Business Excellence, which was granted to this communications consultant by the, Hispanic-American College, an association that recognizes the excellence of Hispanic organizations and professionals. During the award ceremony, held at by HAC, Ms. Vilanova gave thanks for the recognition and attributes it to the, “work of a great team of professionals that has allowed us to enter new markets and increase our presence to a total...