“En Genérico” featured an insightful piece by Cristina Rodiera, head of the Health division at ATREVIA. She discusses the turning point in communication within the pharmaceutical industry and how it’s the perfect time to “place the industry in its rightful position.” Below is the full interview. “Is there anything we value more than health? Definitely, no. It’s the main asset of the sector, interest is guaranteed. This attention has been amplified during the pandemic, prompting unprecedented focus on industry developments,...

ATREVIA, a global company specializing in Communication and Strategic Positioning, concluded the 2022 fiscal year with an outstanding sales growth of 28.9% compared to the previous year, surpassing the target set in the company’s Strategic Plan (20%) and achieving significant advances in revenue in all the geographical areas where its activities are established. ATREVIA’s sales reached over 36.1 million euros in consolidated figures, with 27.6 million euros generated in Spain alone, representing a growth rate of 27.1%. In terms of...

Latin American Keys is an informative and analytical summary regarding the political and economic situation in the Latin American region. These key takeaways, prepared monthly by ATREVIA´s Analysis and Research team, serve to be a useful tool in understanding the evolution of the political-institutional state of Latin America, a need that the pandemic has further exaggerated. Two of the current presidents in Latin America have completed 100 days in power. Lula da Silva in Brazil, who continues his dispute with the Central Bank...

ATREVIA, a global Communication and Corporate Affairs company, has appointed María José González Egea as its new global director of Marketing and Strategic Positioning. In this role, she will utilize her extensive experience and knowledge to promote and strengthen the ATREVIA brand, as well as improve the organization’s positioning and business growth, both locally in Spain and internationally. González Egea will focus on the fifteen countries where the company is already present and work to contribute to the success of...

Technology and digitalization are setting the pace for the economy, making a commitment to innovation a profound necessity for businesses. Creativity is no longer just an option but one of the most in-demand management skills by CEOs and one of the most difficult to find. Advertising is a field where creative potential is at its greatest due to its disruptive nature, the constant development of its environment, and the need to adopt new strategies. Our Chief Creative Officer, Juan Sanchez,...

For centuries, pesticides have been used to protect crops from various types of pests, including insects and fungi, to ensure food safety. The substances employed have varied from sulfur and arsenic compounds to the organic and inorganic chemicals or synthetically produced microbial agents used today. While these pesticides have proven to be effective in boosting crop productivity, using certain types can pose an environmental threat if their application contaminates water, soil, and even the crops themselves. Therefore, from a regulatory...

Since 1987, March has been recognized as National Women’s History Month worldwide. As April approaches the 2023 calendar, it’s an opportune moment to reflect on the vibrancy of the past few weeks, particularly on an issue that has taken center stage in current affairs: parity. At the start of the month, the XI edition of the Report on Women on the Boards of the IBEX 35 and the VI Radiography of the Continuous Market was jointly published by ATREVIA and...

The Spanish newspaper 20 Minutos has recently published an article by our president, Núria Vilanova, titled “Certidumbre en la incertidumbre” (Certainty in Uncertainty). As we step into 2023, Latin America is facing a range of problems due to the crisis. However, it is also overflowing with opportunities that offer a glimmer of certainty in these times of global uncertainty. A strategic alliance between the EU and Latin America, led by Spain, can not only help us open up these windows...

Latin American Keys is an informative and analytical summary regarding the political and economic situation in the Latin American region. These key takeaways, prepared monthly by ATREVIA´s Analysis and Research team, serve to be a useful tool in understanding the evolution of the political-institutional state of Latin America, a need that the pandemic has further exaggerated. Reforms proposed by the current Latin American governments have marked last month’s agenda. In Mexico, the electoral action that seeks to take the Instituto Nacional Electoral’s power...

The number of women serving on the boards of directors of Spanish-listed companies is steadily increasing, and their representation has surpassed the 30% threshold for the first time. This is despite the gradual reduction in the overall number of board seats. The current number of female directors is 390, which is 38 more than the previous year. This represents an increase of 3.65 percentage points, bringing the total percentage of female directors to 32.37% out of the total of 1,205...

In today’s fast-paced business world, adopting digital technologies for business transformation and implementing measures to protect corporate data are two critical challenges that cannot be postponed. Ángel Arroyo, our Director of Technology, recently spoke at PHC, a Portuguese multinational company specializing in management software development, about these factors’ crucial role in ensuring companies’ survival in 2023. «With remote work, e-commerce, and digital platforms taking center stage to meet consumer needs, investing in digital security and technologies that enable business digitization...