Núria Vilanova, president of ATREVIA, recently wrote a column titled “Influencer Marketing: Content Creators as Brand Ambassadors,” which was published in 5Días, one of Paraguay’s most respected economic media outlets. In the past decade, there has been a significant trend in advertising strategies in large consumer sectors, and that is Influencer Marketing. “This phenomenon has become synonymous with success and has been consolidating for over a decade, moving millions of euros and demonstrating its effectiveness in delivering results.” Clients are...

A few days ago, we discussed how polarization is affecting sustainability on “La butacaca de la ESG”, the podcast I co-hosted with Alberto Andreu, the President of ASG. Meanwhile, in some parts of the world, we are making progress with the help of regulations. The green taxonomy establishes the criteria that financial institutions must use to determine whether an investment is sustainable or not. It is part of the European Commission’s Action Plan for Financing Sustainable Growth, an ambitious initiative...

Communication agencies must be prepared for any scenario in today’s uncertain world. Brand Director at ATREVIA, Gema Román, shares her insights on this topic. She believes that communication agencies must consolidate the strategic value of communication and public relations. Communication cannot become irrelevant, and it’s vital to understand and anticipate changing environments to move with the required timing. This can be achieved through a strategic vision that involves listening, understanding, intelligence, and translating and interpreting strategic plans. It’s worth noting...

Latin American Keys is an informative and analytical summary regarding the political and economic situation in the Latin American region. These key takeaways, prepared monthly by ATREVIA´s Analysis and Research team, serve to be a useful tool in understanding the evolution of the political-institutional state of Latin America, a need that the pandemic has further exaggerated Current affairs in Latin America have been marked by political crises in many countries that have led to marches and social protests. In Peru, protesters against the...

It is easy to wonder what celebrities like Prince Harry and Shakira have to do with our brands. At first glance, it may seem that little or nothing, but what could we learn from their strategies when it comes to positioning our brands in the consumer’s mind? Both of them have managed to take control of the narrative surrounding their image, which has undoubtedly benefited them in their respective fields. By understanding their approach, we can gain insights that may...

As 2023 begins, it is time to reflect on the goals we want to achieve for the year. Thus, Top Comunicación published an article titled “Expectations for 2023: what the CEOs of 50 communication agencies think,” which gathers the expectations of 50 CEOs and managing directors of communication agencies that operate in our country; among them, Asun Soriano, CEO of ATREVIA. This is what she shared with us:  “2023 looks promising, full of global, geopolitical, economic, and social complexities. –...

Bacon said that knowledge is power, and in healthcare, this is more relevant than ever. Let’s not kid ourselves; we’ve all Googled our symptoms, doing more internet searches than visits to the doctor or pharmacy. A study conducted by the insurance company AEGON concluded that 43% of Spaniards self-diagnose themselves through internet search engines or social media networks, a trend that health professionals have long been aware of and that has pushed them to use their social media channels to...

The PRWeek Global Awards 2023 are just around the corner! Ana Margarida, president of ATREVIA Portugal, will be a jury member for these awards, which recognize the best agencies, internal teams, campaigns, and international communication professionals, showcasing the transformational work of brands and what enables the growth of the company at an international level.  Participants have until Thursday, January 26, 2023, to submit their entries. Over a few weeks, the judges will discuss and analyze all the entries, and in...

There’s nothing better than starting the year off by reviewing our accomplishments in order to motivate us for 2023. In line with this idea, Top Comunicación has recently published an article highlighting the best communication campaigns of 2022, in which three of the projects carried out by ATREVIA made the list: the campaign launched with influencers to promote the reissue of the nostalgic Baticao, the release of the innovative Oliba beer, and our second campaign for Brico Depôt:  Mass mailing...

Latin American Keys is an informative and analytical summary regarding the political and economic situation in the Latin American region. These key takeaways, prepared monthly by ATREVIA´s Analysis and Research team, serve to be a useful tool in understanding the evolution of the political-institutional state of Latin America, a need that the pandemic has further exaggerated Latin America was marked last month by what several analysts call the attempted coup in Brazil with the invasion of the three powers in which Bolsonaro supporters...

Latin American Keys is an informative and analytical summary regarding the political and economic situation in the Latin American region. These key takeaways, prepared monthly by ATREVIA´s Analysis and Research team, serve to be a useful tool in understanding the evolution of the political-institutional state of Latin America, a need that the pandemic has further exaggerated. In recent weeks there has been a significant increase in the number of Covid-19 cases in the region, prompting several countries to consider resuming some health control...