Latin American Keys is an informative and analytical summary regarding the political and economic situation in the Latin American region. These key takeaways, prepared monthly by ATREVIA´s Analysis and Research team, serve to be a useful tool in understanding the evolution of the political-institutional state of Latin America, a need that the pandemic has further exaggerated. The pandemic finally seems to be over in Latin America. Over the last month, almost all countries have been eliminating most of the sanitary measures that were...

We present you with the last campaign we did with Twitter, #ProyectoKepler, a conversation to build up together and share all the details that resulted in an overwhelming success.   The best conversations arise from a good question. So, in line with Twitter´s mission to serve the public conversation and with the objective to show how Twitter is a valuable place for discussion, positivity, and the place to make a better world through conversation, we launched one simple question to the...

ATREVIA received two Silver Awards in the category “Communications or PR Campaign of the Year” in two different subcategories at the International Business Awards organized by The Stevie Awards. Subcategories: – “Digital Media Relations” with #ProyectoKepler for Twitter. Ultimately, the project was driven by the idea that good questions lead to great conversations. So, in line with Twitter’s mission to serve the public conversation and with the objective to show how Twitter is a valuable place for discussion, positivity, and the...

ATREVIA, a global Communication and Corporate Affairs company, hired Ignacio Mut as the new General Director of People. He will bring his knowledge and skills from his extensive experience in the HR environment to strategically promote this division of the company, one of the areas currently undergoing the most significant transformation and which has become one of the most relevant in the last few years. Mut, who holds a degree in Business Administration from Complutense University and a Master’s in...

Latin American Keys is an informative and analytical summary regarding the political and economic situation in the Latin American region. These key takeaways, prepared monthly by ATREVIA´s Analysis and Research team, serve to be a useful tool in understanding the evolution of the political-institutional state of Latin America, a need that the pandemic has further exaggerated. Inflation continues to be the common denominator in Latin America’s economic news, but while some countries continue to reach record highs month after month, others are beginning...

Within the workplace, one of this era’s prominent labels is undoubtedly “the great resignation“, which refers to the large number of employees who, in response to the pandemic’s life-changing impact, decided to voluntarily leave their jobs. This trend, which originated in the U.S. after the first major wave of the pandemic, continues to boom. Last November, according to the U.S. Bureau of Labor Statistics, 4.5 million Americans decided to leave their jobs, reaching an all-time record. Spain has also experienced...

RUBIO was founded more than 65 years ago by Ramón Rubio and is the publisher of the famous educational notebooks based on promoting brain plasticity through the development of basic skills, such as writing and arithmetic. Since its foundation, RUBIO has sold more than 323 million copies of its notebooks, which several generations of Spaniards have used. In summer, there is time for all-everything from enjoying the beach and the pool, relaxing on a sun chair, and resting to playing...

Latin American Keys is an informative and analytical summary regarding the political and economic situation in the Latin American region. These key takeaways, prepared monthly by ATREVIA´s Analysis and Research team, serve to be a useful tool in understanding the evolution of the political-institutional state of Latin America, a need that the pandemic has further exaggerated. Most Latin American countries are recovering from the latest wave of Covid-19 that swept through the region, refocusing on their internal political and economic problems. Peru’s president,...

La República, one of Colombia’s most important economic and financial newspapers, published the latest article by the president of ATREVIA, Núria Vilanova, titled Companies and digital communities. Although we may not realize it, we form part of hundreds of communities. Modern technology allows us to express ourselves without needing to know other members with whom we converse, share and create opinions through social networks. There are hundreds of millions of communities, which of course, include shareholders, employees, customers, and other...

Are we what we eat?  Do we even know what we eat? A few weeks ago, the #EUChooseSafeFood2022 campaign was presented, an initiative that seeks to explain certain aspects of food safety to citizens, such as the so-called novel foods, food packaging, food waste, allergens, foodborne diseases, additives, and food contaminants.  Food safety is not only about protecting the health of consumers. This scientific task is also key to protecting animals and the environment from the risks associated with the...

My dear friend Justo always emphasized that reputation must be based on two pillars, corporate behavior, and stakeholder recognition, to avoid falling into Plato’s cave. Walking like a duck, quacking like a duck, and flying like a duck to draw the conclusion that it is a duck did not suit him.  Acknowledgment without good behavior brings us closer to greenwashing. However, some purists will always say that this is not the canonical definition. I guess they know about towels and...