Dynamic, visual, and fast. TikTok is an application with all the characteristics to attract the attention of the new generations. It bets making daily life events the essence of its content, so originality and authenticity are the protagonists of this app that increased its users in Spain by 50% in just five months. Considering its potential, it is worth asking: should we include TikTok in our digital marketing plan? The answer depends on your target and your product. However, it...

On January 28, ATREVIA’s president, Núria Vilanova, received the “Exceptional Women of Excellence” award at the Women Economic Forum for her extensive career, a source of inspiration for many people. With this distinction, the organization recognizes the achievements and leadership of the most prominent personalities in different areas of human endeavor, contributing to diversity and equity. For the first time, the Women Economic Forum’s annual meeting was held in Spain this year, virtually, under the slogan “Balance in Action.” It...

ATREVIA has officially opened the doors of its new headquarters in Barcelona. More than 2,000 square meters house almost 100 collaborators of the consultancy in the Catalan capital. The facilities, designed and executed by Steelcase, are also intended to be an innovation hub that serves as an incubator for communication startups. Among the extraordinary measures adopted to achieve this is creating a technology development center for the sector and acquiring new talent to reinforce the Creativity and Digital areas. ATREVIA...

Now more than ever, anticipating events and following closely the economic, political, and social situation in many countries becomes vital to manage investments and search for new opportunities. Reading trends, analysing markets, planning for contingencies, and counting on reliable and quality economic, political and social intelligence will provide the necessary leverage to succeed in a different globalization. At ATREVIA we can support your decision-making processes with our intelligence products. At the time of reviewing business plans, restructuring companies, and making...

The European Union has launched the Next Generation EU, an extraordinary instrument for the European Union to address the unprecedented crisis caused by COVID-19. This Plan consists of tools that total EUR 750 billion, which the European Commission will have to collect from financial markets through debt issues, using the Multiannual Financial Framework (MFF) as a guarantee. At the same time, Member States must elaborate their national recovery plans aligned with the EU’s objectives. As such, this Recovery Plan offers Spain a unique opportunity...

ATREVIA has won silver in the International Business programme of the Stevie  Awards, the most important business awards in the world, in the category of Corporate  Communications, thanks to the campaign carried out for Zity on the occasion of the reactivation of the company’s services in the Spanish capital after more than two months of forced inactivity due to the lockdown determined in the State of Emergency declared in Spain on March 14. On May 18, Zity presented itself as...

ATREVIA, Communication and Strategic Positioning global company, has incorporated  Alfonso Jiménez,  expert in people management,  founder and honorary member of PeopleMatters and founder of Recruiting Erasmus, in its team of senior partners, from which he will contribute with his experience to improve the company positioning in the Human Resources managers community. “For  ATREVIA  it is a great opportunity to have the knowledge and dedication of Alfonso Jiménez, one of the greatest experts in people management in Spain, and  we are...

The Ubuntu: Africa Invites You To Live campaign, developed by ATREVIA, a global Communication and Strategic Positioning company, won the Inspiration Africa Branding Challenge  organized  by  the World Tourism Organization (UNWTO) in collaboration with CNN International.  Its proposal was selected from more than 200 entries received. The international call invited agencies, creative firms and entrepreneurs to present an innovative and original brand strategy with the aim of positioning the diversity of Africa and its destinations in the minds of travellers...

ATREVIA,  global communications and strategic positioning company, has incorporated Francesc  Fajula, a telecommunications engineer with a track record of over 20 years leading Digital Transformation and Innovation strategies for  different  sectors and companies,  in its senior advisors team, from which he will support with his experience  and knowledge the Digital area of the  company  to  help organizations increase their impact, ease processes and gain efficiency  and effectiveness  thanks to new technologies. “This decision is aligned with our DNA of innovation,...

German Ríos, professor at the IE University, former director of Strategic Affairs in Madrid at CAF-Banco de Desarrollo de América Latina and our Senior Partner in Intelligence and Analysis, analyzes the agreement with foreign private creditors in Argentina and its implications for the country’s future. • The Argentine government and foreign private creditors reached an agreement (to be ratified in the coming days) to restructure the country´s debt of about $65 billion. • Savings close to $30 billion in 10...

ATREVIA, Global Communication and Strategic Positioning company, has incorporated Rebecca Rico Irwin as the director of the new Analytics and Advanced Social Listening division, strengthening the company’s commitment to the creation of communication strategies based on data, analysis, and trend projection. The company relies on her to lead a multidisciplinary team that integrates anthropologists, political scientists, social media experts, researchers, and analysts, among others.  “When you talk about communication, you tend to think automatically about sending a message, and that usually takes many companies to focus their communication strategies, public affairs and strategic positioning on what to say, how to say it, which channels to use… and forget about listening. But without listening there is no communication. In the...