Are we what we eat?  Do we even know what we eat? A few weeks ago, the #EUChooseSafeFood2022 campaign was presented, an initiative that seeks to explain certain aspects of food safety to citizens, such as the so-called novel foods, food packaging, food waste, allergens, foodborne diseases, additives, and food contaminants.  Food safety is not only about protecting the health of consumers. This scientific task is also key to protecting animals and the environment from the risks associated with the...

My dear friend Justo always emphasized that reputation must be based on two pillars, corporate behavior, and stakeholder recognition, to avoid falling into Plato’s cave. Walking like a duck, quacking like a duck, and flying like a duck to draw the conclusion that it is a duck did not suit him.  Acknowledgment without good behavior brings us closer to greenwashing. However, some purists will always say that this is not the canonical definition. I guess they know about towels and...

ATREVIA, a global Communication and Corporate Affairs company, launches a pioneering Employer Branding 5.0 methodology to help Spanish companies attract STEM (Science, Technology, Engineering, and Mathematics) talent and cover the increasingly high demand for technological profiles in the market. The development of this tool, aimed at Human Resources and Digital Transformation and Innovation managers, was presented at The Bridge and fulfilled a dual objective. It responds to the shortage of unfilled profiles, which stands at around 109,000 job vacancies today....

La República, one of the most important economic and financial newspapers in Colombia, published the latest article by the president of ATREVIA, Núria Vilanova, titled “Communicating (and listening) as a way to gain trust”. The context in which we live is one filled with uncertainty, and we will have to learn to adapt appropriately. A complex situation in which today communication is more important than ever, as it is the best tool to avoid potential dangers and create the necessary...

ATREVIA joined the Target Gender Equality accelerator program organized by the United Nations Global Compact, which seeks to boost the presence of women on company board of directors and in executive management positions. This initiative, which was launched in 2019, already has over 800 organizations participating and is present in more than 50 countries. Due to the program’s global and local success, Spain’s United Nations Global Compact has decided to open a new edition of the program, which ATREVIA has...

Despite moderately reducing its growth in previous months, inflation is again accelerating in Latin America. Its impact on fuel and food prices is causing widespread social unrest in the Latin American region. The number of positive Covid-19 cases has also once again risen but has not increased the number of hospitalizations or deaths. The situation has led several countries to reintroduce health measures, including the mandatory use of face masks in some instances. Regarding politics, the president of Peru, Pedro...

ATREVIA, a global Communication and Corporate Affairs company, participated in the organizational process of a groundbreaking immersive concert aimed at people with hearing impairments for ibis. Ibis is an economy hotel brand part of the Accor group, in association with the Spanish confederation FIAPAS. The ibis Music Silent Concert, which took place Thursday, May 26th in Spain and June 3rd in Portugal, is an initiative that reflects the company’s commitment to inclusion in their hotels. “Ibis Music Silent Concert seeks...

Dirigentesdigital.com published an article by Manuel Sevillano, global director of Reputation and Sustainability at ATREVIA, titled Gestionar la sostenibilidad es hacer las cosas de otra manera, in which he explains how to find a balance between what should be done and what you want to do in terms of managing sustainability in companies. “The Peruvian music group Ves Tal Vez has a song, Hoy Te Vi Feliz, where a girlfriend criticizes her ex, saying that, while she was looking for a dream,...

The current global food chain situation, the agri-food sector, and supply chains were the focus of analysis during the Agri-food Cycle and Supply Chains panel discussion held on the second day of the V CEAPI Congress, which took place on June 1 and 2 in Punta Cana (Dominican Republic). The panel discussion was led by the distinguished Spanish agribusinessmen Manuel López Donaire, president of Delaviuda Confectionery Group; Enrique Tomás, president of Enrique Tomás and Benito Jiménez, president of Congelados Navarra....

Asun Soriano, CEO of ATREVIA, took part in a report published in La Razón called Los silver: Una generación de 325.000 millones de euros, analyzing the income generated by individuals between the ages of 50 and 75 years old. Individuals with these characteristics currently represent 26% of the Spanish GDP and are the “new great young people;” they are healthy, have a high quality of life, and can consume. “We have to break stereotypes surrounding the Silver generation and stop seeing...

Núria Vilanova, president and founder of ATREVIA, is one of the distinctive voices within the LinkedIn Influencers program in this social network-oriented business and entrepreneurial sphere. Her latest article lists the trends that will accompany us in the communication, marketing, and public affairs sector, emphasizing digitalization and sustainability. “In recent years, uncertainty has become a conditioning factor with which we have been forced to live with, both personally and, of course, at the level of companies and organizations. At the...

After months of escalating inflation in Latin America, it is slowing down, although it remains at high levels. However, GDP growth forecasts remain encouraging. On the other hand, there was a slight generalized upturn in Covid-19 cases, but this did not result in higher hospitalizations and deaths. In the electoral arena, following the elections for six governors in Mexico, López Obrador’s party now leads 20 of the country’s 32 states. In Colombia, the leftist candidate Petro lost the lead in...