On Wednesday 2 February, the College of Commissioners (policy makers of the European Commission) reached an agreement to include nuclear and gas as “green” energies in the delegated act amending the European taxonomy regulation adopted in 2020. This legally binding delegated act will be directly applicable in all EU Member States. But where does this initiative come from and what does it entail? The European Green Deal includes the target of promoting sustainable finance in the European Union. As a...

Background and Context On October last year, the minority center-left government (Socialist Party, PS) was unable to reach an agreement to pass the 2022 State Budget, which was also voted against by left parties who had been close allies of the government. This led to the President of the Republic, choosing to dissolve Parliament, and scheduling early legislative elections for January 30th, 2022. The Socialist Party had the goal of strengthening its majority so as to no longer be dependent...

Latin American Keys is an informative and analytical summary regarding the political and economic situation in the Latin American region. These key takeaways, prepared monthly by ATREVIA´s Analysis and Research team, serve to be a useful tool in understanding the evolution of the political-institutional state of Latin America, a need that the pandemic has further exaggerated. The new Coronavirus variant has arrived in Latin America. As in the rest of the world, Omicron has increased the number of infections, but it is not leading to...

Nowadays, within the context of a constant and excessive amount of information, it is practically impossible to make our brand stand out and penetrate the consumer’s mind… or, better said, unlikely. So, are we talking about a mere fantasy? As cliches go, the reality is that no one said it was going to be easy. Hence the importance of working diligently to generate a great idea. And for an excellent idea to become a reality, it is always imperative to...

January 1st marked the beginning of France’s six-month term as holder of the rotating presidency of the Council of the European Union. The country picks up the baton from Slovenia, which has been in the lead of this institution since July, and begins the trio along with the Czech Republic and Sweden until the first half of 2023. This will be the thirteenth time since 1959 that the French have held the Presidency. On this occasion, the President of the...

Recently, La República, one of the most important economic and financial newspapers in Colombia, published the latest article by Núria Vilanova, president of ATREVIA, titled Purpose: visualizing and building the future. The Covid-19 crisis prompted companies to stand out as critical social agents. During vital times, companies opted to focus on people rather than results. They have shown remarkable adaptability and resilience. Consequently, citizens increasingly trust companies more than other players, such as politicians and the media. The European Union...

Latin American Keys is an informative and analytical summary regarding the political and economic situation in the Latin American region. These key takeaways, prepared monthly by ATREVIA´s Analysis and Research team, serve to be a useful tool in understanding the evolution of the political-institutional state of Latin America, a need that the pandemic has further exaggerated. The new Coronavirus variant has arrived in Latin America. As in the rest of the world, Omicron has increased the number of infections, but it is not...

I have never seen so much focus on communication. Companies are aware that it is more important than ever and understand that there are no simple solutions to complex problems. Communication is becoming a tool for transformation and management. I want to share some of the milestones we have experienced: 1-The company is one of those milestones, as is communication. When we confuse informing with communicating, we seek to “serve the different areas of a company’s communication needs.” We need...

ATREVIA, a Global Communications and Strategic Positioning company, has incorporated Ramón González as the new director of its Brussels office. The company has chosen him to oversee and manage one of its branches which is undergoing a significant expansion process. In this way, the company continues to consolidate its leadership as a reference entity in the area of Public Affairs, being one of the few companies in the sector with its own presence in the country. Ramón González Bernal (Denia,...

Latin American Keys is an informative and analytical summary regarding the political and economic situation in the Latin American region. These key takeaways, prepared monthly by ATREVIA´s Analysis and Research team, serve to be a useful tool in understanding the evolution of the political-institutional state of Latin America, a need that the pandemic has further exaggerated. If 2020 was the year marked by the pandemic and its economic impact, 2021 begins as a year of challenges for Latin America. From 2021 to 2024, the...

On November 23rd, the plenary session of the European Parliament in Strasbourg approved the reform of the Common Agricultural Policy (CAP) for the 2023-2027 period. This new reform will mobilize some 336 billion euros, one third of the EU budget. Thanks to the changes it will introduce, more than 7 million European farmers will be able to benefit from it, and Spain, with an allocation of 47 billion euros will be the third country to receive the most of funds,...

Madrid, December 16th, 2021. ATREVIA, a global Communication and Strategic Positioning company, has incorporated Juan Sánchez Rubio as the new Chief Creative Officer. The company has chosen him to lead its creative projects, serving as a business driving force and transversely enriching its communication across all areas. “I believe I am joining ATREVIA at the right time. Today, clients are more aware than ever that creativity is an incredible driving force behind business development and that it must be at...