ATREVIA, Communication and Strategic Positioning global company, has incorporated  Alfonso Jiménez,  expert in people management,  founder and honorary member of PeopleMatters and founder of Recruiting Erasmus, in its team of senior partners, from which he will contribute with his experience to improve the company positioning in the Human Resources managers community. “For  ATREVIA  it is a great opportunity to have the knowledge and dedication of Alfonso Jiménez, one of the greatest experts in people management in Spain, and  we are...

The Ubuntu: Africa Invites You To Live campaign, developed by ATREVIA, a global Communication and Strategic Positioning company, won the Inspiration Africa Branding Challenge  organized  by  the World Tourism Organization (UNWTO) in collaboration with CNN International.  Its proposal was selected from more than 200 entries received. The international call invited agencies, creative firms and entrepreneurs to present an innovative and original brand strategy with the aim of positioning the diversity of Africa and its destinations in the minds of travellers...

ATREVIA,  global communications and strategic positioning company, has incorporated Francesc  Fajula, a telecommunications engineer with a track record of over 20 years leading Digital Transformation and Innovation strategies for  different  sectors and companies,  in its senior advisors team, from which he will support with his experience  and knowledge the Digital area of the  company  to  help organizations increase their impact, ease processes and gain efficiency  and effectiveness  thanks to new technologies. “This decision is aligned with our DNA of innovation,...

German Ríos, professor at the IE University, former director of Strategic Affairs in Madrid at CAF-Banco de Desarrollo de América Latina and our Senior Partner in Intelligence and Analysis, analyzes the agreement with foreign private creditors in Argentina and its implications for the country’s future. • The Argentine government and foreign private creditors reached an agreement (to be ratified in the coming days) to restructure the country´s debt of about $65 billion. • Savings close to $30 billion in 10...

ATREVIA, Global Communication and Strategic Positioning company, has incorporated Rebecca Rico Irwin as the director of the new Analytics and Advanced Social Listening division, strengthening the company’s commitment to the creation of communication strategies based on data, analysis, and trend projection. The company relies on her to lead a multidisciplinary team that integrates anthropologists, political scientists, social media experts, researchers, and analysts, among others.  “When you talk about communication, you tend to think automatically about sending a message, and that usually takes many companies to focus their communication strategies, public affairs and strategic positioning on what to say, how to say it, which channels to use… and forget about listening. But without listening there is no communication. In the...

ATREVIA, Global Communication and Strategic Positioning company, has incorporated David Ricoy as executive creative director. The company chose his profile to lead the creativity of its projects with the goal of transversally enriching the communication of all areas.  “I think that, if there is one thing that defines creativity, it is the fact that you cannot put it in a box and isolate it. It is applicable to all areas of communication, especially considering the new challenges that are presented to brands. Customers increasingly demand creative ideas in very different projects,” states the new creative director.  David Ricoy has over 20 years of experience in agencies such as BBDO, Ruiz Nicoli, Comunica +A, Cheil Worldwide, the latter considered one of the most creative agencies in Spain in 2016. Until his arrival at ATREVIA and since 2017,...

Information and analysis to understand the political and business reality of Latin America SPECIAL REPORT: COVID-19 IN LATIN AMERICA   Executive summary:  general situation In Latin America, the coronavirus pandemic that paralyzed China between December and March and that has been hitting Europe since February is beginning. However, seeing how the disease has developed, everything points to the crisis in a few weeks, when China has overcome the crisis and the EU sees the pandemic decline,  Latin America will go...

The report Key Data for LATAM is elaborated by ATREVIA’s analysis and research team in order to provide the main information to understand the political and business reality of Latin America. The most outstanding facts this month are: The economic plan of Argentina’s government will not be implemented until the negotiation on debt rescheduling with the IMF has concluded. A reform plan, whose details are unknown, because it depends, on the end result of this renegotiation. Pension reform has been...

In order to address a subject as urgent as sustainability from a business point of view, this morning at the HQ of CEOE the good governance forum “Sustainability, investment and profitability”, took place an initiative promoted by ATREVIA that brings together representatives from different sectors to discuss opportunities for the future. The debate was attended by Angel Pes, president of the Spanish United Global Community clubt, José Antonio Pérez Cebrian, Director of Forestalia, Manuel García Casas, director of Merlin Properties,...

More women on the boards of directors but still far from parity, the presence of women in traded companies in the Spanish market grew by 2.8% during 2019, with a final number of 300 executives, 32 more than the previous year, 23.1% of the 1,296 members of the on board of directors. This increase, the most positive on recorded to date since 2015, does not bring women closer to executive functioning jobs, and places the market as a whole 7...

What are we really talking about when we talk about Big Data? We are no longer are before a trending concept which has revolutionized the digital and business world, but a crucial asset, where if information is power, then data is more so today. From a marketing perspective, efficient use of vast amounts of truthful and valid data can help any organization improve their strategy. Analyzing the data we generate by browsing the Internet every time we activate the locations...

Recently, La República, one of the most important economic and financial newspapers in Colombia, has published an opinion piece by Núria Vilanova entitled Iberoamerica and Europe: Growing Together, in which she focuses her analysis on the paper by Josep Borrell as Minister of Foreign Affairs, before being appointed High Representative of the European Union’s Foreign Policy. The report deals with the possible strategy for Latin America and the Caribbean, which alludes to the idea of growing and advancing together  “Ibero-American...