Today, data is essential to the success of any business. AI has proven to be a powerful tool, but its effectiveness depends on the quality and quantity of data available. Customer relationship management (CRM) systems play a crucial role in capturing this data, enabling companies to improve productivity and make informed decisions. But beware, many companies are thinking of implementing AI projects to optimize processes without having the customer lifecycle perfectly in place.  Data is the fuel that drives AI....

The most politically relevant news of the month was the election of Claudia Sheinbaum as the first female president in Mexico’s history, with her parliamentary group and allies likely able to easily pass constitutional reforms. After several months of effort, Colombian President Gustavo Petro achieved a significant legislative victory with the approval of his pension system reform. His Argentine counterpart, Javier Milei, also secured a win with the narrow support for the Ley de Bases in the Senate. Additionally, the...

The arrival of Artificial Intelligence (AI) to the Communication and Public Relations departments and areas of companies is marking a before and after. Automating tasks and personalizing messages are just the beginning. Every tweet, every interaction, is a piece of data that, if well analyzed, opens windows to new opportunities and strategies. I would like to highlight two areas in which I believe that generative AI will generate an important competitive difference. Data Analysis When we think of generative AI...

Technology has become virtually inseparable from all aspects of our lives. In this context, specialized communication gains great value. Consumers seek to stay up-to-date with the latest innovations, but also understand how they can apply them in their day-to-day lives. ATREVIA has organized the II Technology Observatory, this time focusing on the B2C market, following the success of its first B2B edition. We had the participation of some of the leading journalists and opinion leaders in consumer technology: Alfonso Casas,...

More than just a label, the right reputation is an intangible strength that attracts customers and retains employees, driving growth. In other words, it is the key to success for any organization. On the topic of reputation and business, our Director of ATREVIA Portugal, Daniela Agra, discusses in O Jornal Económico: “Reputation building and management have acquired a fluid, integrated, and multidisciplinary character. In an era where consumers literally have power at their fingertips, and where the destabilization, or even...

ATREVIA, a global company specializing in communication, marketing, and corporate affairs, introduces its project ATREVIA Lab, a cross-disciplinary knowledge center focused on trends. This is revealed through the data from the study “TikTok and Google: A Radical Change in How We Search,” which analyzed over 5,000 keywords across 10 categories used on both search engines over the course of a year. The search for information on social networks has been gaining importance in recent years, but TikTok is the only...

ATREVIA, a global Communication and Corporate Affairs company, has been recognized as the “Best Iberian Agency of the Year” at the SABRE AWARDS 2024. These awards, among the most prestigious in the industry, are given annually by PRovoke Media and were announced yesterday at a ceremony held in London. The SABRE AWARDS are an unbiased assessment of standout firms in the industry, covering geographic categories and specific disciplines. The award acknowledges the work of the 600 professionals who are part...

Latin American Keys is an informative and analytical summary regarding the political and economic situation in the Latin American region. These key takeaways, prepared monthly by ATREVIA´s Analysis and Research team, serve to be a useful tool in understanding the evolution of the political-institutional state of Latin America. The general trend in the region has been the recording of relatively good economic data, amidst pre-electoral developments in several countries and the persistence of environmental problems. On this last point, southern Brazil suffered...

Latin American Keys is an informative and analytical summary regarding the political and economic situation in the Latin American region. These key takeaways, prepared monthly by ATREVIA´s Analysis and Research team, serve to be a useful tool in understanding the evolution of the political-institutional state of Latin America. Most countries in Latin America have recorded less encouraging macroeconomic data, breaking the positive trend of recent months. Additionally, the dengue outbreak is worsening at a regional level, likely due to issues related to climate...

ATREVIA, a global company specializing in communication and corporate affairs, launched an ambitious strategic plan a few months ago, which plans to shape the company’s expansion route through the year 2028. This plan involves high-level organizational changes such as the appointment of Asunción Soriano, president of ATREVIA Spain, as the Global CEO of the company to work alongside the Executive President and Founder of the company, Núria Vilanova, in its implementation. Present in 15 territories, ATREVIA has decisively bet on...

La República, one of Colombia’s most important economic and financial newspapers, has published the latest column by ATREVIA’s president, Núria Vilanova, titled “Communication at the Heart of Strategy”. In the 10 years since she published her first column in La República, the world, communication, and companies have changed radically, as evidenced in the book Communication at the Heart of Strategy, which collects a selection of her articles in this newspaper. It is time to reflect on a decade marked by...

A few weeks ago, we left behind FITUR 2024, the major international Tourism sector meeting, and we are already beginning to learn about the forecasts for Easter, the next highlighted holiday period in our country, which confirms the optimism hinted at during the fair. These news are positive and suggest that another record year awaits us, but they also remind us that the competition among destinations, brands, services, and spaces is greater than ever. If something has changed in recent...