News

Ángel Arroyo: “Investing in Cybersecurity: Allowing Management to Focus on the Business Instead of Potential Risks”
Ángel Arroyo: “Investing in Cybersecurity: Allowing Management to Focus on the Business Instead of Potential Risks”

In today’s fast-paced business world, adopting digital technologies for business transformation and implementing measures to protect corporate data are two critical challenges that cannot be postponed. Ángel Arroyo, our Director of Technology, recently spoke at PHC, a Portuguese multinational company specializing in management software development, about these factors’ crucial role in ensuring companies’ survival in 2023. «With remote work, e-commerce, and digital platforms taking center stage to meet consumer needs, investing in digital security and technologies that enable business digitization...

Núria Vilanova, at 5Días: “Influencer Marketing: Content Creators as Brand Ambassadors”
Núria Vilanova, at 5Días: “Influencer Marketing: Content Creators as Brand Ambassadors”

Núria Vilanova, president of ATREVIA, recently wrote a column titled “Influencer Marketing: Content Creators as Brand Ambassadors,” which was published in 5Días, one of Paraguay’s most respected economic media outlets. In the past decade, there has been a significant trend in advertising strategies in large consumer sectors, and that is Influencer Marketing. “This phenomenon has become synonymous with success and has been consolidating for over a decade, moving millions of euros and demonstrating its effectiveness in delivering results.” Clients are...

Polarization is coming to ESG
Polarization is coming to ESG

A few days ago, we discussed how polarization is affecting sustainability on “La butacaca de la ESG”, the podcast I co-hosted with Alberto Andreu, the President of ASG. Meanwhile, in some parts of the world, we are making progress with the help of regulations. The green taxonomy establishes the criteria that financial institutions must use to determine whether an investment is sustainable or not. It is part of the European Commission’s Action Plan for Financing Sustainable Growth, an ambitious initiative...

Gema Román: “Without data analysis it is impossible to make decisions”
Gema Román: “Without data analysis it is impossible to make decisions”

Communication agencies must be prepared for any scenario in today’s uncertain world. Brand Director at ATREVIA, Gema Román, shares her insights on this topic. She believes that communication agencies must consolidate the strategic value of communication and public relations. Communication cannot become irrelevant, and it’s vital to understand and anticipate changing environments to move with the required timing. This can be achieved through a strategic vision that involves listening, understanding, intelligence, and translating and interpreting strategic plans. It’s worth noting...

Latin America faces important political and economic reforms
Latin America faces important political and economic reforms

Latin American Keys is an informative and analytical summary regarding the political and economic situation in the Latin American region. These key takeaways, prepared monthly by ATREVIA´s Analysis and Research team, serve to be a useful tool in understanding the evolution of the political-institutional state of Latin America, a need that the pandemic has further exaggerated Current affairs in Latin America have been marked by political crises in many countries that have led to marches and social protests. In Peru, protesters against the...

Neither Hidden nor Unpaid
Neither Hidden nor Unpaid

It is easy to wonder what celebrities like Prince Harry and Shakira have to do with our brands. At first glance, it may seem that little or nothing, but what could we learn from their strategies when it comes to positioning our brands in the consumer’s mind? Both of them have managed to take control of the narrative surrounding their image, which has undoubtedly benefited them in their respective fields. By understanding their approach, we can gain insights that may...

Influencers and Health: Not everything is worth a “like”
Influencers and Health: Not everything is worth a “like”

Bacon said that knowledge is power, and in healthcare, this is more relevant than ever. Let’s not kid ourselves; we’ve all Googled our symptoms, doing more internet searches than visits to the doctor or pharmacy. A study conducted by the insurance company AEGON concluded that 43% of Spaniards self-diagnose themselves through internet search engines or social media networks, a trend that health professionals have long been aware of and that has pushed them to use their social media channels to...

Asun Soriano, in Top Comunicación: “2023 looks promising”.

As 2023 begins, it is time to reflect on the goals we want to achieve for the year. Thus, Top Comunicación published an article titled “Expectations for 2023: what the CEOs of 50 communication agencies think,” which gathers the expectations of 50 CEOs and managing directors of communication agencies that operate in our country; among them, Asun Soriano, CEO of ATREVIA. This is what she shared with us:  “2023 looks promising, full of global, geopolitical, economic, and social complexities. –...

Ana Margarida Ximenes, judge for the PRWeek Global Awards 2023
Ana Margarida Ximenes, judge for the PRWeek Global Awards 2023

The PRWeek Global Awards 2023 are just around the corner! Ana Margarida, president of ATREVIA Portugal, will be a jury member for these awards, which recognize the best agencies, internal teams, campaigns, and international communication professionals, showcasing the transformational work of brands and what enables the growth of the company at an international level.  Participants have until Thursday, January 26, 2023, to submit their entries. Over a few weeks, the judges will discuss and analyze all the entries, and in...

ATREVIA’s best campaigns in 2022 for Top Comunicación
ATREVIA’s best campaigns in 2022 for Top Comunicación

There’s nothing better than starting the year off by reviewing our accomplishments in order to motivate us for 2023. In line with this idea, Top Comunicación has recently published an article highlighting the best communication campaigns of 2022, in which three of the projects carried out by ATREVIA made the list: the campaign launched with influencers to promote the reissue of the nostalgic Baticao, the release of the innovative Oliba beer, and our second campaign for Brico Depôt:  Mass mailing...

Latin America begins 2023 with important political and  economic challenges
Latin America begins 2023 with important political and economic challenges

Latin American Keys is an informative and analytical summary regarding the political and economic situation in the Latin American region. These key takeaways, prepared monthly by ATREVIA´s Analysis and Research team, serve to be a useful tool in understanding the evolution of the political-institutional state of Latin America, a need that the pandemic has further exaggerated Latin America was marked last month by what several analysts call the attempted coup in Brazil with the invasion of the three powers in which Bolsonaro supporters...

Health restrictions have returned to the region with the new wave of Covid-19
Health restrictions have returned to the region with the new wave of Covid-19

Latin American Keys is an informative and analytical summary regarding the political and economic situation in the Latin American region. These key takeaways, prepared monthly by ATREVIA´s Analysis and Research team, serve to be a useful tool in understanding the evolution of the political-institutional state of Latin America, a need that the pandemic has further exaggerated. In recent weeks there has been a significant increase in the number of Covid-19 cases in the region, prompting several countries to consider resuming some health control...

1 3 4 5 48

Categories

In Social Media

Serendipia Newsletter

Keep abreast of all the news ATREVIA and trends in the world of communication
Subscribe

Where are we

Spain Portugal Brussels Argentina Bolivia Brazil Chile Colombia Ecuador Dominican republic Mexico Miami Panama Paraguay Peru

Madrid

C/ Arturo Soria, 99

28043 - Madrid

(+34) 91 564 07 25

madrid@atrevia.com

Tell us

Barcelona

Trav. de les Corts, 55

08028 - Barcelona

(+34) 93 419 06 30

barcelona@atrevia.com

Tell us

Valencia

C/Cirilo Amorós, 68

46004 - Valencia

(+34) 96 394 33 14

valencia@atrevia.com

Tell us

A Coruña

Avenida de Buenos Aires, 5-6

15004 - A Coruña

(+34) 881 255 363

galicia@atrevia.com

Tell us

Lisbon

Avda. da Liberdade, 157

1250-141 - Lisbon

(+351) 213 240 227

lisboa@atrevia.com

Tell us

Porto

Rua de Costa Cabral, 777 A

4200-212 - Porto

(+351) 933 461 279 / (+351) 92 672 82 92

porto@atrevia.com

Tell us

Brussels

Rue de Trèves 49-51 à 1040

Etterbeek - Brussels

(+32) 2511 6527

bruselas@atrevia.com

Tell us

Buenos Aires

Moreno 502

Ciudad Autónoma de Buenos Aires - CAPITAL FEDERAL

argentina@atrevia.com

Tell us

Santa Cruz

Santa Cruz - Bolivia

(+591) 67155444

bolivia@atrevia.com

Tell us

Sao Paulo

Av. Ibirapuera, 2120, Cjto. 134

Sao Paulo – Brasil

(+55) 11 000718080

brasil@atrevia.com

Tell us

Santiago

Alcantara 200 304

Las Condes Santiago - Chile

Las Condes Santiago - Chile

chile@atrevia.com

Tell us

Bogota

Cra 15 # 88-21. Torre Unika Virrey. Oficina 602

Bogota - Colombia

(+57) 3506614527

bolivia@atrevia.com

Tell us

Quito

Avda. Amazonas 3123 y Azuay. Edificio Copladi. Piso 8

Quito - Ecuador

(+593) 987164389

ecuador@atrevia.com

Tell us

Guayaquil

Edificio Sky Building. Oficina 423

Ciudadela Bahía Norte Mz 57 - Guayaquil

(+593) 987164389

ecuador@atrevia.com

Tell us

Santo Domingo

Regus Santo Domingo. Roble Corporate Center. Planta 7

Rafael Auusto Sánchez 86, Piantini – Santo Domingo

rd@atrevia.com

Tell us

Mexico City

Enrique Wallon 414. Piso 2. Col. Polanco V sección, Alc. Miguel Hidalgo

11580 - Mexico City

(+52) 55 5922 4262

mexico@atrevia.com

Tell us

Miami

Brickell Key Drive 602

FL 33131 - Miami

usa@atrevia.com

Tell us

Panama

Banistmo Tower. Planta 10. Aquilinio de la Guardia St.

Marbella - Panama

panama@atrevia.com

Tell us

Asunción

Capitán Solano Escobar 294

Asunción - Paraguay

paraguay@atrevia.com

Tell us

Lima

Av. Camino Real Nº456 Oficina 1003-1004

Torre Real, San Isidro - Lima

(+51) 652-2422

peru@atrevia.com

Tell us