Since 1987, March has been recognized as National Women’s History Month worldwide. As April approaches the 2023 calendar, it’s an opportune moment to reflect on the vibrancy of the past few weeks, particularly on an issue that has taken center stage in current affairs: parity. At the start of the month, the XI edition of the Report on Women on the Boards of the IBEX 35 and the VI Radiography of the Continuous Market was jointly published by ATREVIA and...

The Spanish newspaper 20 Minutos has recently published an article by our president, Núria Vilanova, titled “Certidumbre en la incertidumbre” (Certainty in Uncertainty). As we step into 2023, Latin America is facing a range of problems due to the crisis. However, it is also overflowing with opportunities that offer a glimmer of certainty in these times of global uncertainty. A strategic alliance between the EU and Latin America, led by Spain, can not only help us open up these windows...

Latin American Keys is an informative and analytical summary regarding the political and economic situation in the Latin American region. These key takeaways, prepared monthly by ATREVIA´s Analysis and Research team, serve to be a useful tool in understanding the evolution of the political-institutional state of Latin America, a need that the pandemic has further exaggerated. Reforms proposed by the current Latin American governments have marked last month’s agenda. In Mexico, the electoral action that seeks to take the Instituto Nacional Electoral’s power...

The number of women serving on the boards of directors of Spanish-listed companies is steadily increasing, and their representation has surpassed the 30% threshold for the first time. This is despite the gradual reduction in the overall number of board seats. The current number of female directors is 390, which is 38 more than the previous year. This represents an increase of 3.65 percentage points, bringing the total percentage of female directors to 32.37% out of the total of 1,205...

In today’s fast-paced business world, adopting digital technologies for business transformation and implementing measures to protect corporate data are two critical challenges that cannot be postponed. Ángel Arroyo, our Director of Technology, recently spoke at PHC, a Portuguese multinational company specializing in management software development, about these factors’ crucial role in ensuring companies’ survival in 2023. «With remote work, e-commerce, and digital platforms taking center stage to meet consumer needs, investing in digital security and technologies that enable business digitization...

Núria Vilanova, president of ATREVIA, recently wrote a column titled “Influencer Marketing: Content Creators as Brand Ambassadors,” which was published in 5Días, one of Paraguay’s most respected economic media outlets. In the past decade, there has been a significant trend in advertising strategies in large consumer sectors, and that is Influencer Marketing. “This phenomenon has become synonymous with success and has been consolidating for over a decade, moving millions of euros and demonstrating its effectiveness in delivering results.” Clients are...

A few days ago, we discussed how polarization is affecting sustainability on “La butacaca de la ESG”, the podcast I co-hosted with Alberto Andreu, the President of ASG. Meanwhile, in some parts of the world, we are making progress with the help of regulations. The green taxonomy establishes the criteria that financial institutions must use to determine whether an investment is sustainable or not. It is part of the European Commission’s Action Plan for Financing Sustainable Growth, an ambitious initiative...

Communication agencies must be prepared for any scenario in today’s uncertain world. Brand Director at ATREVIA, Gema Román, shares her insights on this topic. She believes that communication agencies must consolidate the strategic value of communication and public relations. Communication cannot become irrelevant, and it’s vital to understand and anticipate changing environments to move with the required timing. This can be achieved through a strategic vision that involves listening, understanding, intelligence, and translating and interpreting strategic plans. It’s worth noting...

Latin American Keys is an informative and analytical summary regarding the political and economic situation in the Latin American region. These key takeaways, prepared monthly by ATREVIA´s Analysis and Research team, serve to be a useful tool in understanding the evolution of the political-institutional state of Latin America, a need that the pandemic has further exaggerated Current affairs in Latin America have been marked by political crises in many countries that have led to marches and social protests. In Peru, protesters against the...

It is easy to wonder what celebrities like Prince Harry and Shakira have to do with our brands. At first glance, it may seem that little or nothing, but what could we learn from their strategies when it comes to positioning our brands in the consumer’s mind? Both of them have managed to take control of the narrative surrounding their image, which has undoubtedly benefited them in their respective fields. By understanding their approach, we can gain insights that may...

As 2023 begins, it is time to reflect on the goals we want to achieve for the year. Thus, Top Comunicación published an article titled “Expectations for 2023: what the CEOs of 50 communication agencies think,” which gathers the expectations of 50 CEOs and managing directors of communication agencies that operate in our country; among them, Asun Soriano, CEO of ATREVIA. This is what she shared with us:  “2023 looks promising, full of global, geopolitical, economic, and social complexities. –...

Bacon said that knowledge is power, and in healthcare, this is more relevant than ever. Let’s not kid ourselves; we’ve all Googled our symptoms, doing more internet searches than visits to the doctor or pharmacy. A study conducted by the insurance company AEGON concluded that 43% of Spaniards self-diagnose themselves through internet search engines or social media networks, a trend that health professionals have long been aware of and that has pushed them to use their social media channels to...