Asun Soriano, CEO of ATREVIA, took part in a report published in La Razón called Los silver: Una generación de 325.000 millones de euros, analyzing the income generated by individuals between the ages of 50 and 75 years old. Individuals with these characteristics currently represent 26% of the Spanish GDP and are the “new great young people;” they are healthy, have a high quality of life, and can consume. “We have to break stereotypes surrounding the Silver generation and stop seeing...

Núria Vilanova, president and founder of ATREVIA, is one of the distinctive voices within the LinkedIn Influencers program in this social network-oriented business and entrepreneurial sphere. Her latest article lists the trends that will accompany us in the communication, marketing, and public affairs sector, emphasizing digitalization and sustainability. “In recent years, uncertainty has become a conditioning factor with which we have been forced to live with, both personally and, of course, at the level of companies and organizations. At the...

After months of escalating inflation in Latin America, it is slowing down, although it remains at high levels. However, GDP growth forecasts remain encouraging. On the other hand, there was a slight generalized upturn in Covid-19 cases, but this did not result in higher hospitalizations and deaths. In the electoral arena, following the elections for six governors in Mexico, López Obrador’s party now leads 20 of the country’s 32 states. In Colombia, the leftist candidate Petro lost the lead in...

ATREVIA, a global Communication and Corporate Affairs company, celebrated its III Ibero-American Congress about the current trends in Marketing, Communications, and Public Affairs. This well-known conference took place at the CaixaForum Auditorium in Madrid. Its aim was to address the key aspects that are defining the evolution of these three areas with the help of renowned professionals. Núria Vilanova, president and founder of ATREVIA, delivered the opening remarks, emphasizing corporate activism and talent and the new challenges that arise for...

Latin American Keys is an informative and analytical summary regarding the political and economic situation in the Latin American region. These key takeaways, prepared monthly by ATREVIA´s Analysis and Research team, serve to be a useful tool in understanding the evolution of the political-institutional state of Latin America, a need that the pandemic has further exaggerated. Latin American governments and health authorities are progressively eliminating the sanitary measures currently established following a widespread decline in coronavirus infections. However, inflation continues to rise in...

La República, one of the most important economic and financial newspapers in Colombia, published the latest article by the president of ATREVIA, Núria Vilanova, titled “Social Listening, a Profitable Investment”. Social listening is vital for the communication world, as it helps us better understand our stakeholders and develop sound ideas to strengthen our positioning. Today, we have access to a global space where more than 4.2 billion users converse 24 hours a day: social networks. Multidirectional and dynamic conversations evolve and...

The technology sector is one of the pillars of any modern society. It is an industry that is constantly advancing, helping to transform other sectors and causing people to innovate in their daily lives by altering the way they live and relate to each other. This simple fact has been true since the birth of societies, and it continues to shape the way states, communities, companies, and citizens live today. In fact, a technological change such as social networks and...

Latin American Keys is an informative and analytical summary regarding the political and economic situation in the Latin American region. These key takeaways, prepared monthly by ATREVIA´s Analysis and Research team, serve to be a useful tool in understanding the evolution of the political-institutional state of Latin America, a need that the pandemic has further exaggerated. Latin America has not escaped the high inflation that is now almost worldwide. This is a problem shared by all countries in the region. Meanwhile, in political...

Manuel Mostaza, director of Public Affairs at ATREVIA, participated in a report published in El Economista about the expected GDP increase due to Easter vacation. As was often the case before the pandemic, tourism is once again serving as the Spanish economy’s lifeline. Most experts have demonstrated this, given the high expectations of the recently initiated Easter. According to specialists, they have increased their GDP projections for this year’s second quarter and predict a 1% increase between this month and June...

ATREVIA, a global Communication and Corporate Affairs company, has recently reinforced its Crisis & Issues department, in line with its spirit of adaptation and transformation, by appointing Juan Delgado as the new head of this department. The objective is to develop a crisis prevention and management strategy with a multidisciplinary and multi-stakeholder approach supported by state-of-the-art digital tools. The new head of Crisis & Issues at ATREVIA has a degree in Information Sciences from the University of Navarra. He has...

This week, La República, one of Colombia’s most important economic and financial newspapers, published the latest article by the president of ATREVIA, Núria Vilanova, titled “Disinformation: the other war of the century.” The geopolitical upheaval provoked by the war in Ukraine forces us to reflect on the heightened risk of the new digital ecosystem: disinformation, manipulation, and its effects on public opinion. A joint study on hate speech, carried out last year in Spain by Oxfam International, Maldita, and ATREVIA,...

To continue promoting its commitment to creativity and expanding in this division, ATREVIA, a global Communication and Strategic Positioning company, has brought in Albert Sanfeliu and Chiqui Castaño as Creative Directors within the team led by Juan Sánchez, who recently joined the company as the Chief Creative Officer. The vice-president of ATREVIA, Isabel Lara, considers the incorporation of these two new Creative Directors as “a reinforcement of ATREVIA’s commitment to integrated communication, in which creativity plays a fundamental role as...