At a time when metrics are essential to demonstrate the results of a given campaign or action, companies must choose to measure engagement globally. This means going beyond the number of followers, likes or comments and taking into account the value of other indicators. Currently there are many digital tools at our disposal, both free and paid, that allow us to obtain data as relevant as the place from where users access the web page, the frequency with which they...

A study on the presence of women in key positions of the IBEX 35 companies continues revealed that numbers continue to be very low. The study carried out by the Spanish Association of Executives and Councils (EJE&CON) and ATREVIA has shown that there is still a lot of work to be done. This study has considered all the men and women who work as presidents, CEOs and board directors, as well as, those who occupy a position on managing committees...

Frontline employees are, in most cases, the first contact that customers have with the company. They are the ones that offer the most direct and personal attention, in short, those who contribute to whether the client’s experience is more positive or less, gaining their trust or turning them away from our brand forever. It is estimated that, in the world, 2000 million people work in frontline positions. They are, without doubt, the backbone of most companies and much depends on...

The report Key Data for LATAM is elaborated by ATREVIA’s analysis and research team in order to provide the main information to understand the political and business reality of Latin America. The current Latin American electoral situation (2017-2019) is developing conditioned by a growing citizen unrest that is rooted in the low economic growth that is dragging the region and the consequent fear of losing the social status achieved by certain social sectors. An unrest that is encouraged by the...

ATREVIA and Affinity Foundation have won an European Excellence Award in the Spain and Portugal category, for their PR and Public Affairs campaign #AnimalsAreNotThings. #AnimalsAreNotThings is a campaign developed by the agency with Double You and Arena Media. With it, the Affinity Foundation and the Observatory of Justice and Animal Defense (OJDA) proposed that animals should not be considered “things” by the Spanish Civil code and in retrospect to be contemplated as “living beings endowed with sensitivity”. ATREVIA was in...

The report Key Data for LATAM is elaborated by ATREVIA’s analysis and research team in order to provide the main information to understand the political and business reality of Latin America. During this period the most outstanding facts were: The greatest danger for Brazil is not so much that there is an involution (the country has institutions that can contain authoritarian temptations and even Jair Bolsonaro seems to be moderating himself) but that the new Administration fails: that the minority...

We are already in the last quarter of the year and is time to start preparing the Annual Activity Reports, an activity that in many instances, becomes a headache for those tasked with it. Now more than ever, it is necessary to bet on creativity and platforms of impact and influence to turn opportunity into what is often an obligation, from an arid and technical document to a fun and supportive tool. Moreover, this also happens with the Annual CSR...

ATREVIA amongst the finalist for Best Agency of the Year on a major scale at the European Excellence awards of 2018. Recently, ATREVIA has presented its new business model and corporate image with the aim of addressing the new challenges of communication through its corporate structure of Agency, Consultancy and Technology. In addition, the company continues to expand its international presence, which already reaches 16 countries, as wells as, reinforcing its leadership in Spain and Portugal, catapulting it to the...

Each visit of any of our stakeholders to our facilities becomes an opportunity to strengthen corporate positioning, generate networking and business opportunities. At ATREVIA we help you maximize the impact each visit by creating the Stakeholders Journey, in which we design a differential story that facilitates conversation with the different audiences in institutional visits, media and in complex contexts, as well as protocol design and all materials of necessary communication (argumentative, Q & A …) and, of course, the training...

Last Thursday, October 18, 100 of the most predominant CEOs, experts and leaders met in the Second Edition of the CEO Summit Revaluing values, in Segovia, to discuss and analyze the main trends and challenges to survive in a world increasingly interconnected and multidisciplinary. The president and founder of ATREVIA, Núria Vilanova, participated as a speaker in the debate, the geostrategic role of Spanish companies in Europe and the World, focused on change management and opportunities in the Spanish economy....

The report Key Data for LATAM is elaborated by ATREVIA’s analysis and research team in order to provide the main information to understand the political and business reality of Latin America. During this period the most outstanding facts were: The recent events in Bolivia (the Hague sentence seen as a defeat for the country and the launching of the presidential candidacy of Carlos Mesa) have overturned the Bolivian political situation. This profound change in the political landscape, in light of...