ATREVIA has entered the list of the best 50 Best Public Affairs Consultancies and Legal firms of the EU, developed by Best in Brussels. The agency becomes the first Spanish consultancy with an office in the capital of the European Union. As stated by the Director of public affairs, Manuel Mostaza, “the European authorities are increasingly assuming decisive powers for the interests of companies operating in Spain, in other EU countries and even in Latin America. Our strategic presence in...

Family businesses make up a large part of the private sector and global economic fabric, they are basic pillars of any country’s economy due to their great commitment with the environment, long-term business vocation, as well as, solid values ​​and principles on which their activity is established. In addition, they are known to have a unique social structure, with particular values, with different challenges and opportunities that set them apart from other organizations. Núria Vilanova recently presented her new book:...

The report Key Data for LATAM is elaborated by ATREVIA’s analysis and research team in order to provide the main information to understand the political and business reality of Latin America. The most outstanding facts this month are: Economists and international organizations predict that a new crisis in the medium term (planned for 2020) looms over the international economy. A possible deceleration in 2019, would mean a crisis in 2020, if this actually happens. Latin American countries, many of them...

Digital transformation took a 360 degree turn in the way we communicate, establish relationships and, of course, buy. Companies have had to develop new strategies as advances have been happening and society has become accustomed to them. With this digitalization, customers are increasingly more informed and go to forums or social networks to find prices and opinions before making a purchase. A situation that opens a range of possibilities for brands that have the opportunity to initiate a process of...

At a time when metrics are essential to demonstrate the results of a given campaign or action, companies must choose to measure engagement globally. This means going beyond the number of followers, likes or comments and taking into account the value of other indicators. Currently there are many digital tools at our disposal, both free and paid, that allow us to obtain data as relevant as the place from where users access the web page, the frequency with which they...

A study on the presence of women in key positions of the IBEX 35 companies continues revealed that numbers continue to be very low. The study carried out by the Spanish Association of Executives and Councils (EJE&CON) and ATREVIA has shown that there is still a lot of work to be done. This study has considered all the men and women who work as presidents, CEOs and board directors, as well as, those who occupy a position on managing committees...

Frontline employees are, in most cases, the first contact that customers have with the company. They are the ones that offer the most direct and personal attention, in short, those who contribute to whether the client’s experience is more positive or less, gaining their trust or turning them away from our brand forever. It is estimated that, in the world, 2000 million people work in frontline positions. They are, without doubt, the backbone of most companies and much depends on...

The report Key Data for LATAM is elaborated by ATREVIA’s analysis and research team in order to provide the main information to understand the political and business reality of Latin America. The current Latin American electoral situation (2017-2019) is developing conditioned by a growing citizen unrest that is rooted in the low economic growth that is dragging the region and the consequent fear of losing the social status achieved by certain social sectors. An unrest that is encouraged by the...

ATREVIA and Affinity Foundation have won an European Excellence Award in the Spain and Portugal category, for their PR and Public Affairs campaign #AnimalsAreNotThings. #AnimalsAreNotThings is a campaign developed by the agency with Double You and Arena Media. With it, the Affinity Foundation and the Observatory of Justice and Animal Defense (OJDA) proposed that animals should not be considered “things” by the Spanish Civil code and in retrospect to be contemplated as “living beings endowed with sensitivity”. ATREVIA was in...

The report Key Data for LATAM is elaborated by ATREVIA’s analysis and research team in order to provide the main information to understand the political and business reality of Latin America. During this period the most outstanding facts were: The greatest danger for Brazil is not so much that there is an involution (the country has institutions that can contain authoritarian temptations and even Jair Bolsonaro seems to be moderating himself) but that the new Administration fails: that the minority...

We are already in the last quarter of the year and is time to start preparing the Annual Activity Reports, an activity that in many instances, becomes a headache for those tasked with it. Now more than ever, it is necessary to bet on creativity and platforms of impact and influence to turn opportunity into what is often an obligation, from an arid and technical document to a fun and supportive tool. Moreover, this also happens with the Annual CSR...