Núria Vilanova, founder and president of ATREVIA, and Iñaki Ortega, director of Deusto Business School, presented the book Generation Z: Everything you need to know about young people who have left millennials old at El Corte Inglés in Plaça de Catalunya, accompanied by Mikel Palomera, CEO of SEAT, Antonio Gassó, CEO of GAES, and José Manuel Leceta, CEO of Red.es. The book is a guide to understand who these young people are and what differentiates them from previous generations. How...

For the seventh consecutive year, the PR 2018 report has been presented, a work developed by PR Noticias together with the consultancy Torres y Carrera, with the aim of faithfully reflecting the current situation and evolution of the communication and public relations sector in Spain. This last report analyzes the data and figures obtained by companies during 2016, year in which the global turnover of the Top 40 PR agencies (the 40 most important consultants in Spain) amounted to 190...

ATREVIA officially opened its offices in Paraguay at an event attended by Núria Vilanova, president and founder of the consultancy, Álex Bonet, regional director, Fernando Claver, corporate director and other renowned business figures in the country. The corporate headquarters, located in the Atlas Center building in Villa Morra, reinforces the position of ATREVIA in Paraguay and the Latin American territory. As Núria Vilanova affirms, “Latin America is a key element in the internationalization strategy. Our objectives are to support the...

On March 15, Guatemala joined for the first time the celebration of World Speech Day in an event that took place at the University of the Valley of Guatemala and in which the new director of ATREVIA Central America, Elisa Stahl-Biener, participated. The event that claims the importance of communication to change the world, also served to delve into issues related to the joint construction of a better country through the collaboration of all as members of society. During her...

ATREVIA has incorporated Gerardo Sama as vice president of Technology to lead new projects that accompany clients in the technological transformation in the areas of communication, reputation, monitoring and marketing. With a degree in Business Administration and Marketing from Tecnológico de Monterrey, Gerardo Sama has developed and implemented large digital transformation projects for clients such as Repsol, Mapfre, Movistar, WiZink and Kutxabank, among others. During his time in Group 014, he was director of eBusiness and Online Marketing of division...

3g Smart Group, in collaboration with ATREVIA, held the Workplace Design Conference in Barcelona, a meeting in which the digital transformation by and for people has been debated: welfare, happiness, sustainability, and the impact on society. The conference was divided into two conversations, the first of them with the presence of Mónica Gálvez, team and talent director and moderator, Javier Creus, CEO Ideas of Change, Susana Marcos, founding partner People Matters, Laura Fernandez, CEO Future Founded and Alex Ollero designer 3G...

The director of ATREVIA Colombia and Ecuador, Carmen Sánchez-Laulhe, gave a lecture on Generation Z and the company on March 14th at the Old Mutual auditorium in Bogotá. During the event, organized by Get Abstract with the collaboration of the Chamber of Commerce of Bogota, Carmen Sánchez highlighted some of the characteristics that define this generation and that force companies to adapt. “What they look for in a job is the possibility of doing new things according to their diverse...

The president and founder of ATREVIA, Núria Vilanova, has been selected by the Red Shoe Movement – an organization dedicated to promoting professional training and the development of female leadership – for their Hall of Fame 2018 as part of its #IWDleader campaign. With the motto “Honoring Leaders Who Walk the Walk” the Hall of Fame honors individuals who effectively foster 100% of their talent, regardless of their gender, inside and outside their organizations. In 2018, the RSM’s executive team identified...

The president of ATREVIA, Núria Vilanova, and Professor Núria Chinchilla, head of the Carmina Roca Department and Rafael Pich-Aguilera of Women and Leadership, presented on the campus of IESE in Barcelona the study Women on the boards of listed companies prepared by ATREVIA and IESE. The report includes the I X-ray of the continuous market in full and the VI Report of Women in the IBEX and covers 133 companies. Some of the main data that the report reveals it’s...

On February 28th, the 4th Good Governance Forum Awards were held in Barcelona, with the participation of the president of the National Securities Market Commission (CNMV), Sebastián Albella, the president of ATREVIA and the Good Governance Forum, Núria Vilanova and IESE professor, Joan Roure. The event was also attended by the CEO of Neinor Homes, Juan Velayos, and the executive director of CaixaBank’s and counsel to the Presidency, Juan Carlos Gallego. They collected awards for their companies, due to the...

The presence of women in listed companies of the continuous market has increased by 15% during 2017, adding to a total of 258 female directors, which represent 19.15% of the total 1,347 existing members of Boards of Directors. Though, significant, this increase still leaves women far from positions with executive functions and places the whole continuum very far from complying with the recommendation included in the Code of Good Governance of the CNMV, of having a 30% of female executives...