If the crisis has made something clear, it is the need of companies to diversify their business and internationalize. The industrial sector now begins to face a process of change and expansion never before seen with the difficulty of facing casuistic and very specific factors that, poorly attended, could hinder their future. A strong trade union activism and low internal and external communicative profiles are characteristics of this sector, which is usually becomes news only when there is already a...

Communication is important throughout the whole year, and more so during the holidays.. Want to see how? NAVIDAD ATREVIA 2017 ING from ATREVIA on Vimeo.

The president and founder of ATREVIA, Núria Vilanova, attended the last day of STEM Talent Girl, a project whose mission is to inspire, educate and empower the next generation of women leaders in science and technology. The event was held on December 16 in Santander, Spain. During her presentation, addressed to about thirty high school students selected for the Science For Her program. Ms. Vilanova highlighted how science, mathematics and technology are going to dictate the way of the future...

Nuria Vilanova, founder and president of ATREVIA and Iñaki Ortega, director of Deusto Business School, unveiled the book Generation Z: Everything you need to know about young people who are making Millennials feel old at El Corte Ingles in La Castellana, Madrid, they were accompanied by the Retail CEO of El Corte Inglés, Víctor del Pozo, and the president of Mapfre, Antonio Huertas. The book is a guide to understanding who these young people are and what differentiates them from...

Daniela Agra, strategic director of ATREVIA Brazil, has attended the last session of the Smat Conversations held in the Brazilian city of Sao Paulo. Specifically, in the panel about Leadership and Digital Tansformation. During her speech, the director of ATREVIA highlighted how companies need to understand society and different generations. “Today’s leader  has to be open-minded and boost new kinds of leaderships within the company.” In a society in constant transformation, companies need to anticipate the future, betting on multidisciplinary professionals with great capacity...

Just as, suppliers, employees and consumers, minority shareholders are key participants in companies that are financially tied to their reputation. To know and communicate their opinion in decisive moments allows us, to create value for the company while generating a certitude feeling about possible investment outcomes. Believing that we need to be at the forefront of communication, we here at ATREVIA have developed, The Shareholder’s Digital Barometer. This is a revolutionary tool that allows us to monitor the opinions of...

Nuria Vilanova, president and founder of ATREVIA, picked up yesterday the 2017 award for, Business Excellence, which was granted to this communications consultant by the, Hispanic-American College, an association that recognizes the excellence of Hispanic organizations and professionals. During the award ceremony, held at by HAC, Ms. Vilanova gave thanks for the recognition and attributes it to the, “work of a great team of professionals that has allowed us to enter new markets and increase our presence to a total...

Nuria Vilanova, president of ATREVIA, while at the Latino Impact Summit held at the United Nations headquarters during November 30th to December 1st said, “To achieve gender equity, it is important that there be changes in leadership, but more importantly, at societies core, where poverty is much more cruel to women, who suffer violence and harassment. If there is no change at the core, we will not break the glass ceiling.” The summit, one of the few events held in...

Last November 30, the 2017 European Excellence Awards gala took place, bringing together the world’s leading PR and communication professionals from Europe in Hamburg. Ana Margarida, president of ATREVIA Portugal and founding member of the Observatory of Internal Communication, has been part of the jury in charge of evaluating more than 300 finalist candidates for the awards that this year have celebrated its tenth edition. The jury composed of recognized experts has evaluated the innovation, implementation, strategy and impact of...

Establishing a fluid communication with your employees and keeping them informed of the latest news is essential when generating engagement and aligning them with the business strategy. Currently organizations need to develop systems that connect all key players that are involved in the day-to-day opperations, who in many occasions are located in different countries and or in specific work spaces. That is why at ATREVIA we have developed a platform that facilitates the broadcasting of important messages in real time anywhere: A mobile app aimed...

For a little over half a year, we started our journey in Miami reinforcing the presence of ATREVIA in America and its global positioning in the region. The city is, no doubt, the natural entrance gate to the United States for numerous Spanish and European multinational enterprises that appreciates its privileged geographic location and its relevance as an international financial hub. At the same time, it is an important platform for those American companies that are interested in conquering the Latin American market. During...