ATREVIA, a global communications and corporate affairs company, announces that it has integrated Microbio Gentleman, one of the most promising creative agencies in Spain. This strategic operation is part of the inorganic growth plan that the company led by Nuria Vilanova is working on. ATREVIA will have a 70% stake in Microbio Gentleman. “We want to strengthen the growth strategy in the advertising market and promote creativity as one of the drivers of development in all our disciplines and business...

ATREVIA, a global Communication and Corporate Affairs company, announces the signing of Yolanda Román as Global Managing Director of its Public Affairs area. With this new global position, the company reinforces the Public Affairs practice with a strong strategic focus and in-depth knowledge of the corporate environment and the social agenda. Román will lead the Public Affairs division and will work in coordination with Manuel Mostaza, who will continue as director of Madrid, Portugal and Brussels; Ramón González, head of...

Latin American Keys is an informative and analytical summary regarding the political and economic situation in the Latin American region. These key takeaways, prepared monthly by ATREVIA´s Analysis and Research team, serve to be a useful tool in understanding the evolution of the political-institutional state of Latin America, a need that the pandemic has further exaggerated. In 2022, two new leaders took office, marking a significant departure from their predecessors and generating high expectations. Firstly, Gabriel Boric in Chile, a country projected to...

Latin American Keys is an informative and analytical summary regarding the political and economic situation in the Latin American region. These key takeaways, prepared monthly by ATREVIA´s Analysis and Research team, serve to be a useful tool in understanding the evolution of the political-institutional state of Latin America, a need that the pandemic has further exaggerated. Javier Milei emerged as the winner in the second round of the Argentine presidential elections, surpassing his opponent by over 11 percentage points. A resounding victory that...

ATREVIA, a global Communication and Corporate Affairs company, has named Daniela Agra as the director of the company in Portugal. This strategic move aims to unify the Lisbon and Porto offices and ensure seamless regional integration. Formerly the head of the Porto office, Agra’s new role will be pivotal in amplifying the company’s strategy in Portuguese territory and bolstering collaboration with Spain to cater to the growing project demands in the Iberian Peninsula. Daniela Agra, a graduate in Social Communication...

Núria Vilanova, founder and president of ATREVIA, has once again been recognized as one of the 100 most influential businesswomen in Spain by Forbes Women (Forbes). Our president, known for her leadership and responsibility in communication, has become a member of the country’s most important business elite. Here’s how Forbes Women describes Núria Vilanova: “Bold, perhaps, but surely an entrepreneur and visionary. At 23, she used her own savings to found the company, with her mother as a minority shareholder....

Latin American Keys is an informative and analytical summary regarding the political and economic situation in the Latin American region. These key takeaways, prepared monthly by ATREVIA´s Analysis and Research team, serve to be a useful tool in understanding the evolution of the political-institutional state of Latin America, a need that the pandemic has further exaggerated. Current political affairs in Latin America are marked by electoral processes and intense debates. Meanwhile, in the economic landscape, downward revisions in growth projections and gradual control...

ATREVIA clinches three Golden Stevies at the 20th edition of the International Business Awards (IABs): Al fondo a la derecha, an initiative for TENA “Al fondo a la derecha,” an initiative by the company’s health department for TENA, won gold in the “Marketing Campaign of the Year – Health – Disease Education and Awareness” category. This campaign focused on a rarely addressed reality: the impact of urinary incontinence in men. In fact, 90% of men who suffer from this condition...

La República, one of Colombia’s most important economic and financial newspapers, published the latest opinion piece by ATREVIA’s president, Núria Vilanova, titled “Building Trust in the Age of AI.” Throughout history, the solution to the most demanding challenges has always been found in people. The response to the impact of disruptive processes associated with artificial intelligence (AI) will be no different. We need AI to overcome challenges like climate change, eradicate diseases, and improve productivity. However, technology itself causes concern...

Our company, ATREVIA, has been ranked among the Top 100 Best Companies to Work for in Spain in the 2023 Ranking by Actualidad Económica (El Mundo) – Banca March. This recognition also highlights two of our fundamental values. For our company, equality is a catalyst for social transformation: women make up 69% of the workforce and 62.5% of the management. We also support diversity: 30% of employees have an average age of 30 years old, and 13.6% are over 50....

Latin American Keys is an informative and analytical summary regarding the political and economic situation in the Latin American region. These key takeaways, prepared monthly by ATREVIA´s Analysis and Research team, serve to be a useful tool in understanding the evolution of the political-institutional state of Latin America, a need that the pandemic has further exaggerated. Many Latin American countries have experienced, to varying degrees, three common situations over the past month: moderate economic growth, a decrease in inflation that, while still above...