The magazine Estrategias de Inversión and ATREVIA have organized the round table The value of actions and relations with investors at the offices of ATREVIA in Madrid. Susana Graupera, director of financial communications at ATREVIA, moderated the table with Elías Rodriguez-Viña, CEO of Renta4 Corporate Finance, Alberto Gargoles, director of investor relations at Sacyr, Silvia Morcillo, MFIA Investment Strategy, Santiago Cortezo, account manager at Cobas Asset Management and Alberto Blanco, professor of the Financial Markets and the Sock Exchange master’s degree...

Next Thursday, September 26, will hold our II Ibero-American Congress, Communication Today in Barcelona Following the success achieved last year, where we had a total of 35 speakers, more than 400 attendees and 2.6 million people reached on Twitter with the TT #CommunicationToday, we are back this year to address the new trends in communication once more. Major challenges from betting on talent and culture as a lever for internal company transformation, branding purposes that connect with audiences, transcends and...

ATREVIA and Ayuda en Acción, with presence in 20 countries around the world, have won five awards at the PubliFestival gala, held last night at the Teatro Infanta Isabel in Madrid for their #FirstWorldProblems campaign. In addition, ATREVIA has won the special award “Agency with the best efficiency in social media at PubliFestival 2019”. The campaign, awarded in categories of effectiveness in social media, PR, creativeness, digital strategy and innovation with influencers, was created with the intention of raising awareness...

Public Affairs is still a relatively novel field in Spain. The object of the matter is often confused with lobbying, a term loaded with negative connotations in a culture like ours, in which it seems that only public powers are legitimized to decide what general interest is. That idea on which our Administration was built in the nineteenth century, the idea of the old ivory tower, impenetrable and objective, which decided what was good for the public at all times,...

The report Key Data for LATAM is elaborated by ATREVIA’s analysis and research team in order to provide the main information to understand the political and business reality of Latin America. The most outstanding facts this month are: Argentina is heading directly towards a new highly polarised election, a duel that has guided Argentinian politics since 2007: Kirchnerism vs. anti-Kirchnerism, embodied by Cristina Kirchner and Mauricio Macri since 2015. It is known as the “crack” that separates and tense Argentine...

Heroes (BBVA Microfinanzas), Citizen Day (L’ Oréal), Ecoembest 2018 (Ecoembes) and Sano y Salvo (Bimbo Mexico) are four success stories presented at the II Presentation Forum for the winners of the X Awards of the Observatory of Internal Communications, chaired by Asun Soriano, CEO and president of ATREVIA in Spain, Custodia Cabanas, HR director at IE Business School and José Antonio Carazo, director of Capital Humano magazine (Wolters Kluwer). Fabián Goldberg Raitzin, showcased Heroes, the interactive platform of BBVA Microfinanzas,...

Based on the principles of traditional marketing, inclusive marketing aims to reach consumers by focusing on their diverse demographic realities without appealing to stereotypes or commonplaces. Accepting and understanding the diverse consumer in all facets of his/her life – race, gender, sexuality, class or religion, among others. In an informed world, brands that embrace inclusive marketing assume a clear role in creating a visual culture and a more representative social message that seeks to understand differences and stories, making brands...

ATREVIA continues to bet strong in their Mexico office which has move headquarters to the neighborhood of Polanco in Mexico City. Last year, Pedro Miguel Casado, was appointed director of the ATREVIA Mexico office, celebrating 5 years after its opening in 2014. With this move, the company seeks to be closer to larger companies and clients, adapting to the growth of the team, made up of 15 consultants already. The team headed by Casado has strengthened its Digital, internal communication,...

On June 5 the event El Confidencial: the reality of 5G in everyday life, took place, in which we participated together among with Cellnex and Mobile World Capital Barcelona, analyzing the implementation and impact of this new revolution in business and society. The Conference was inaugurated by Nacho Cardero, director of El Confidencial, and our CEO, Asuncion Soriano. The Panel discussion was attended by Carlos Grau, director general of Mobile World Capital Barcelona, Albert Cuatrecasas, CEO of Cellnex Spain, Federico...

The report Key Data for LATAM is elaborated by ATREVIA’s analysis and research team in order to provide the main information to understand the political and business reality of Latin America. The most outstanding facts this month are: The serious economic problems that Brazil is dragging along make the existence of a cohesive government very urgent, with strong leadership around the president and with the capacity to build bridges with the opposition in order to reach a consensus on pending...

ATREVIA has announced the incorporation of Joan Clos, former mayor of Barcelona and former minister of Industry, Commerce and Tourism, as senior partner. He will contribute his experience in areas related to urban development, mobility, Smart Cities, tourism, city brand and country brand, as well as in sustainability strategies and fulfillment of Sustainable Development Goals (SDGs). In addition to his career mayor of Barcelona, the Ministry and as ambassador, Clos has been executive director of UN-Habitat, an organization whose objective...

Give your best (Pascual), Workplace (Heineken), Internal Communication Ecosystem (Leroy Merlin) and Enel World Cup (Enel Mexico) are the four success stories presented at the 1st Presentation Forum for the winners of the X Awards of the Observatory of Internal Communications, chaired by Asun Soriano, CEO and president of ATREVIA in Spain, Custodia Cabanas, director of the HR department at IE Business School and José Antonio Carazo, director of Capital Humano magazine (Wolters Kluwer). Álvaro Bordas and Rocío García Poggio,...