ATREVIA won a Gold Questar Award in the Country Brand category for its audiovisual campaign for PROESA through the management of Marca Pais El Salvador. “Where great opportunities are born” emerges with the intention of attracting investment with an export aim in 5 key sectors of the country: textile, tourism, agro-industrial, chemical, pharmaceutical and cosmetics and the plastic sector in international markets like United States, Canada and South Korea. ATREVIA was in charge of developing and implementing the communications strategy...

ATREVIA is once again a finalist for the third consecutive year in the category, Iberian Agency of the Year, of the EMEA SABRE Awards, a prize that it won last year. ATREVIA has consolidated its position of leadership in Iberia-being the only consultancy with a network of offices in Madrid, Barcelona, Valencia, Galicia, Lisbon and Oporto. In the same way, the company continues with its growth strategy in Latin America where it is already present in 12 countries with its...

The report Key Data for LATAM is elaborated by ATREVIA’s analysis and research team in order to provide the main information to understand the political and business reality of Latin America. The most outstanding facts this month are: In Argentina, everything points to the fact that the October elections will be marked by: 1. the presence of Cristina Kirchner, a candidate who is profiled as the most voted in the first round. 2-. A safe second round, given that neither...

ATREVIA celebrated in 2018 its 30 years of presence in Spain and 20 in Portugal with a global growth of 17.3% and a turnover of 23.3 million euros. The benefits before taxes increased to 2.5 million euros. ATREVIA has consolidated its position of leadership in Iberia being the only consultancy with a network of offices in Madrid, Barcelona, Valencia, Galicia, Lisbon and Oporto-which led them to obtain the recognition of Iberian Consultancy of the Year in the past EMEA Sabre...

ATREVIA held a breakfast event with journalist Juan Luis Cebrián, former director of El País and former executive president of Prisa, to analyze the electoral results of the 28th of April elections and the scenarios that have opened up with this new political cycle. Juan Luis Cebrián just recently joined the ATREVIA team as a senior partner. The purpose of this incorporation is to help the company with the strategy of projects and clients. In particular, the journalist is developing...

Tourism continues to be one of the main engines of the world economy. According to UNWTO data, it is the third largest international trade sector, accounting for 10.4% of global GDP and generating a total of 313 million jobs. However, the managers of tourist destinations cannot lose sight of a series of challenges that will mark the sector’s future: An increasingly globalized and connected world has led to the emergence of new tourist destinations, increasing the number of competitors that...

The Observatory of Internal Communication has announced the winners of the X Awards for best practices in internal communication. The jury, consisting of members of the Board of Directors and the Advisory Council of the Observatory for internal Communication, has awarded 8 strategic projects aimed at internal communications initiatives and who create tendencies in innovation and excellence. Calidad Pascual has received the award for Best Internal Communications Campaign, thanks to their “Pascual Ambassadors” program. Moreover, the award for best internal...

That we live in change and that it is marked by speed and innovation, is already a truism. This 21st century will bring 1,000 times more changes than the last, so let’s take advantage of everything that these new times will offer us. The way in which we live, relate or buy, is completely different from that of just 20 years ago. The new generation, the Z, marked by dynamism, digitalization and immediacy, encourages us to incorporate new habits, because...

Why is a corporate volunteer strategy needed? How do we involve employees with the project? This and other questions have been the central focus of the meeting The Keys to the Success of Volunteering and Corporate Social Action organized by Ayuda en Acción and communications and strategic position company, ATREVIA. Throughout the morning they shared their experiences Cristina Moral Zarrabeitia, director of corporate social responsibility at Ferrovial, Lola Zamarra Arjonilla, director of the Social and volunteer area of Fundación Repsol...

ATREVIA and Metro de Madrid have been winners at the Smile Festival, held last night at the Ateneo in Madrid, for their campaign The Secret. The audiovisual piece has won the award in the category of Best Efficiency in TV Spot. The Secret is the Christmas campaign of Metro de Madrid and has been made by ATREVIA together with the Antistatic production company. The spot was created to encourage the use of the subway at Christmas, a time of great...

The report Key Data for LATAM is elaborated by ATREVIA’s analysis and research team in order to provide the main information to understand the political and business reality of Latin America. The most outstanding facts this month are: The future of Argentina is to “survive” 2019. First, to ensure that the economy, albeit slightly, comes out of the crisis in the second half of the year. Second, to clarify the political future once elections are held. And third, the country...

Internationalizing successfully requires a global vision and a local approach. And this dogma is also valid for one of the essential keys of the internationalization strategy of companies: communication. Consolidation of an export company’s activity in its target markets involves strengthening its position, notoriety and reputation. To achieve this, it is necessary to implement homogeneous and solid brand communication, modeled by the cultural singularities of each market and the presence of the company’s brand in it. However, in order to...