Young people from Generation Z (born between 1994 and 2009 are beginning to leave the classrooms and landing into the world of business), have the skills and knowledge that other generations do not possess. They are different from millennials because they do not worry about finding a permanent job but they instead worry about finding a job to suit their personality, having opportunities for professional growth and reaching their life goals. This new way of being and acting is already...

Sergio Montes, Digital Manager for ATREVIA in Latin America, will soon participate in different conferences where he will share his vision on how the Digital Communication environment lives in the Latin American continent. On the upcoming 16th of May, Sergio Montes will participate in the prestigious Marketing Summit 2016, organized by the Panamerican Business School and it will gather the top professionals in the Guatemalan sector. Some of these professionals include Ken Segall, Engel Fonseca and Rafael Igual, who will...

The recent football encounter between Bayern Munich and Atlético Madrid on the 3rd of May 2016 is a good example where we can analyze the importance of infographics and schematics in communication. If the objective of communication is to transmit knowledge, there are three ways of doing this: Having no communication means going without plans or technical tools. It means directly witnessing an event. For example, it could mean being a spectator of the Bayern Munich – Atlético Madrid match...

Today, Netmentora Madrid by Réseau Entreprendre was presented. Réseau Entreprendre is an association of business people and managers whose objective is to generate stable, good quality employment from their involvement, promotion and support of sustainable entrepreneurship projects. Netmentora Madrid has the support and more than 30 years of experience from Réseau Entreprendre, the largest international network of business associations with leaders dedicated to the support of entrepreneurs. Netmentora Madrid by Réseau Entreprendre was developed by the strong support of the initiative...

Carlos Ruiz-Ocaña, director at the ATREVIA Mexico office participated in the Good Corporate Governance Conference celebrated recently in Mexico City. It was opened by Elvira Rodríguez, president of the Spanish National Securities Market Commission (CNMV), as well as Jaime González Aguadé, president of the National Banking and Securities Commission (CNBV) in Mexico. The objectives of these conferences were to debate on the importance of communication in the good corporate governance environment, a space where Carlos Ruiz-Ocaña presented the initiatives carried out...

Javier Medrano, the director of our newly opened office in Guatemala, was interviewed by Guatemala’s El Periódico. It is a newspaper specialized in the Journalism of research and the most important aspects of culture in the country. In a full page interview in the Guatemalan newspaper, Javier explained the motives that ATREVIA has to aim to meet the demand for Communication in Capital Letters in Guatemala: “Guatemala is a very attractive place. Not only for the fact of closeness with the...

Infographics as a strategic tool in Communication, a key resource to visualize information and convey complex ideas clearly, precisely and efficiently are the objectives of the first International Course on Schematics and Infographics, designed by the Joan Costa Institute Spain in collaboration with the Eulalio Ferrer Advanced Communication Center (CADEC) in Mexico. The course that was created and managed by Joan Costa, the renowned designer, sociologist, communications expert and Visual Communications lecturer, began to teach online on the 7th of...

ATREVIA won the prestigious SABRE Award in the category PR Agency Marketing, for the campaign: A brand is born with more than 25 years of experience: From Inforpress to ATREVIA. There awards are the most important in the world of communication and public relations. They were organized by the The Holmes Report and they have recognized the internal and external communication rebranding campaign which was carried out by ATREVIA in 2015. The jury took into account the projection, actions and results obtained...

ATREVIA opened a new office in Guatemala as a sign of its commitment to international expansion and marketing leadership in Latin America. It has 28 years of experience and a team of over 300 expert professionals in different areas. ATREVIA is emerging as the new option for companies who want to innovate and generate comprehensive strategic communication contributions to their organizations and brands in Iberia and Latin America. With the opening of the new headquarters in Guatemala, ATREVIA aspires to...

ATREVIA has been selected as a finalist in the EMEA SABRE Awards in two of the most recognized categories: Social Media/Social Networking Campaign and in the geographic category Iberia. Therefore, in the category Social Media/Social Networking Campaign, the consultancy was nominated thanks to the campaign developed for Twitter, #TwitterFashionWeek, whose objective was to generate dialogue on Spanish fashion, giving visibility to this important industry days before the Mercedes-Benz Fashion Week Madrid. The initiative managed to involve the most important voices in the...

The office of ATREVIA in Brazil organized another edition of ATREVIA´s coffee morning in which Vinicius Mota attended as a guest speaker. He is the Chief Editor of the newspaper Folha de São Paulo and columnist of Page A-2. The event brought together managers and presidents from a large group of companies like Daymon Latam, Apcer Brasil, SBCC (Brazilian Association for Contamination Control), the Spanish embassy, Spanish Commercial Office, Catalan Tourism Agency, and the Ecuadorian Commerical Office in Brazil, etc. Vinicius Mota shared...

A large group of business people reunited in the headquarters of the Business Association in Valencia (AVE) to debate on the challenges that family businesses confront in Valencia in order to improve their competitiveness in different markets. This meeting was driven by the Family Businesses Chair in the University of Valencia which is an exchange platform of knowledge between members of the academic community (UV), business people and professionals that work in the area of family businesses in Valencia (AVE; EDEM; IVEFA)...