Carlos Ruiz-Ocaña, director at the ATREVIA Mexico office participated in the Good Corporate Governance Conference celebrated recently in Mexico City. It was opened by Elvira Rodríguez, president of the Spanish National Securities Market Commission (CNMV), as well as Jaime González Aguadé, president of the National Banking and Securities Commission (CNBV) in Mexico. The objectives of these conferences were to debate on the importance of communication in the good corporate governance environment, a space where Carlos Ruiz-Ocaña presented the initiatives carried out...
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Javier Medrano, the director of our newly opened office in Guatemala, was interviewed by Guatemala’s El Periódico. It is a newspaper specialized in the Journalism of research and the most important aspects of culture in the country. In a full page interview in the Guatemalan newspaper, Javier explained the motives that ATREVIA has to aim to meet the demand for Communication in Capital Letters in Guatemala: “Guatemala is a very attractive place. Not only for the fact of closeness with the...
Infographics as a strategic tool in Communication, a key resource to visualize information and convey complex ideas clearly, precisely and efficiently are the objectives of the first International Course on Schematics and Infographics, designed by the Joan Costa Institute Spain in collaboration with the Eulalio Ferrer Advanced Communication Center (CADEC) in Mexico. The course that was created and managed by Joan Costa, the renowned designer, sociologist, communications expert and Visual Communications lecturer, began to teach online on the 7th of...
ATREVIA won the prestigious SABRE Award in the category PR Agency Marketing, for the campaign: A brand is born with more than 25 years of experience: From Inforpress to ATREVIA. There awards are the most important in the world of communication and public relations. They were organized by the The Holmes Report and they have recognized the internal and external communication rebranding campaign which was carried out by ATREVIA in 2015. The jury took into account the projection, actions and results obtained...
ATREVIA opened a new office in Guatemala as a sign of its commitment to international expansion and marketing leadership in Latin America. It has 28 years of experience and a team of over 300 expert professionals in different areas. ATREVIA is emerging as the new option for companies who want to innovate and generate comprehensive strategic communication contributions to their organizations and brands in Iberia and Latin America. With the opening of the new headquarters in Guatemala, ATREVIA aspires to...
ATREVIA has been selected as a finalist in the EMEA SABRE Awards in two of the most recognized categories: Social Media/Social Networking Campaign and in the geographic category Iberia. Therefore, in the category Social Media/Social Networking Campaign, the consultancy was nominated thanks to the campaign developed for Twitter, #TwitterFashionWeek, whose objective was to generate dialogue on Spanish fashion, giving visibility to this important industry days before the Mercedes-Benz Fashion Week Madrid. The initiative managed to involve the most important voices in the...
The office of ATREVIA in Brazil organized another edition of ATREVIA´s coffee morning in which Vinicius Mota attended as a guest speaker. He is the Chief Editor of the newspaper Folha de São Paulo and columnist of Page A-2. The event brought together managers and presidents from a large group of companies like Daymon Latam, Apcer Brasil, SBCC (Brazilian Association for Contamination Control), the Spanish embassy, Spanish Commercial Office, Catalan Tourism Agency, and the Ecuadorian Commerical Office in Brazil, etc. Vinicius Mota shared...
A large group of business people reunited in the headquarters of the Business Association in Valencia (AVE) to debate on the challenges that family businesses confront in Valencia in order to improve their competitiveness in different markets. This meeting was driven by the Family Businesses Chair in the University of Valencia which is an exchange platform of knowledge between members of the academic community (UV), business people and professionals that work in the area of family businesses in Valencia (AVE; EDEM; IVEFA)...
Brand Reputation and Values was the main topic in the most recent Forum from the daily newspaper La República organized in collaboration with ATREVIA. It was held recently in the El Nogal Club in Bogotá in which renowned companies from the country gathered to discuss some key aspects to help increase their reputation in today´s market. The panel of experts was composed of representatives from the Superintendencia de Industria y Comercio, LAN, Colsubsidio, Grant Thornton, Procolombia, Syngenta, Global Education, Manpower...
Núria Vilanova, founder and president of ATREVIA, received the Profesional AD-mirada 2016 award, which was granted by the Beyond the Line Observatory and the University CEU-UCH Valencia. This award recognizes the important career of the businesswoman and entrepreneur Núria Vilanova as a professional in communication because she succeeded in managing to lead a project from its conception and bringing it to be the No. 1 global consultancy in Spain. Núria Vilanova shared the secrets of ATREVIA´s success with the Communication students...
ATREVIA obtained the bronze award in the Best Awards in the Best PR category thanks to the Nueces Experience campaign in May 2015. It was designed for the California Walnut Commision that developed in May 2015 had a notable impact in the different communication media. ATREVIA´s award-winning campaign aimed to educate on healthy cooking habits, nutrition and fitness. It intended to transmit the necessity for improving life quality through a balanced diet which would include ingredients like walnuts. Chef Diego...
We want to convey the great wave of solidarity that is now present in Ecuador. This arrived after the fatal earthquake that reached 7.8 points on the Richter scale last Saturday which has killed and left many injured victims as well as massive structural damage. The tragedy gathered the whole country and the large part of the international community, who have poured in by sending humanitarian aid with the intent of slowly bringing the country back to normality. There were...
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