Asunción Soriano, CEO of ATREVIA, published a new article on Domestic Communication and CSR in Corresponsables, the publication reference to company Responsibility and Sustainability. It is the potential of CSR as an engine of team involvement. We joined the corporate world in September with charged batteries and important challenges. One of them is the management of the famous “engagement” and employee. The market starts moving and in this context not only do we address challenges of capturing and retaining talent...

ATREVIA is finalist in the 2015 EMEA Gold SABRE Awards with the campaign Pasión de asistir. Historias directas al corazón (passion to help. Stories for the heart) developed for Tena, SCA S.A. in the category by sectors of the industry for healthcare service providers. “Pasión de asistir” is an initiative designed with TENA, a SCA brand with professional products, to award the dedication and daily effort of who takes care of senior citizens in Spanish nursing homes. The starting point for ATREVIA was that SCA...

The Awards for the Forum for Good Governance and Shareholding, celebrated on the 30th of September in the Palacio de la Bolsa in Madrid, have been the undisputed protagonists in the media this week. National communication media like Expansión, Europa Press and ABC have echoed the ceremony for the awards which held the attendance of the president at the CNMV, Elvira Rodríguez, between other personalities in the Spanish business sector. EFE, El Economista, Telecinco and other generalized and specialized media, have not hesitated to review the...

A key date in the calendar of the professionals in the Communication and Public Relations sector is approaching. The Global PR Summit 2015, an event organized by The Holmes Report that will be held in Miami from the 26th to the 28th of October where recognized experts from all over the world will attend. It will serve as a space of debate on the new challenges that currently confront the sector. The evening of the 26th of October, Núria Vilanova,...

The Forum for Good Governance and Shareholding, created by ATREVIA and the IESE Business School has delivered this morning in the Palacio de la Bolsa in Madrid the Forum for the Awards of Good Governance and Shareholding that in its third edition awarded Iberdrola and the Refinería La Pampilla (Repsol Peru) for their work related to minority shareholders. The ceremony was attended by the president of the CNMV (National Securities Market Commission), Elvira Rodríguez, together with the co-presidents of the Forum, Núria...

The daily newspaper El Economista published the article “Entrepreneurs, the future of the Spanish business network” by Núria Vilanova, president and founder of ATREVIA. It discusses how internal and external entrepreneurship can be elements to drive competitiveness, self-leadership, retain talent and develop a culture in which there is high level of effort amongst employees. More than 25 years ago, entrepreneurs were a source of business growth for the future. Now they are vital for the generation of wealth and employment...

The daily newspaper SABEMOS digital published an interview carried out by Germán Pacheco with Yolanda Román, the director of Public Affairs at ATREVIA. How did the lobby arrive to the world? I have always dedicated myself professionally to the work of lobbies. I have not done anything else to try to influence except by interacting with institutions, actors and political agents. Moreover, I was dedicated to research and training for some time. I began my career with lobbies 15 years...

We share the article that Núria Vilanova published in the daily Colombian economic, corporate and financial newspaper La República on Domestic Communication. The corporate world registers profound changes that not only affect their daily business activities but also the approach in which the corporations relate with the environment, ecosystem and the public. To confront these new challenges, companies have had to design new strategies, communications and carry out insights into what has happened, repair what after a while what one of...

ATREVIA is present once again in the EMEA 2015 SABRE Awards, among the finalists in the Iberian category with the campaign “Un cóctel con nueces, por favor” for the California Walnut Commission. With the goal to increase the use of walnuts in the Spanish food industry, it had the participation of the big master of the cocktail world Javier de las Muelas to present the first collection of cocktails made from a dried fruit: the California Walnuts Coctkail Collection. A unique collection with five mocktails (alcohol...

Núria Vilanova, president and founder of ATREVIA, participated in the Womenalia Inspiration Day 2015 in the round table discussion “Questions to the President”, together with Arsenio Otero Pérez, VP of Business Operations at Salesforce EMEA and Enrique Tellado Nogueira, CEO of Evo Banco. During the table moderated by María G. del Pozuelo, CEO of Womenalia, the speakers responded to questions from the public who showed interested in knowing how to manage and live while having the maximum responsibility of a project....

On the 30th of September the delivery of the Good Governance and Shareholding Forum Awards will be celebrated and it will hold the attendance of Elvira Rodríguez, president of the National Securities Market Commission (CNMV). In the 3rd edition of the Forum, Iberdrola was awarded for the Best Approach initiative for Shareholders of Spanish listed companies and Refinería La Pampilla, the subsidiary of Repsol in Peru for the Best Approach initiative for Shareholders of Latin American listed companies. It will be the...