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ATREVIA: example of innovation and internationalization
ATREVIA: example of innovation and internationalization

ATREVIA, in the midst of the economic crisis, has grown and internationalized. It is a statement by José Ramón Pin Arboledas, professor at IESE, in an article published by ABC Economía on the investment Spanish companies make on I+D+i and which allowed them to grow and create jobs. “I+D+i is not just in laboratories, it comes from peoples’ minds, from employees and employers”, stressed the professor by mentioning the case of companies such as Porcelanosa, Inditex or Mercadona. And he also mentions...

Núria Vilanova participates in the first edition of Entrepreneurship Summer School Madrid
Núria Vilanova participates in the first edition of Entrepreneurship Summer School Madrid

Núria Vilanova, president and founder of ATREVIA, participated at the first day of the Entrepreneurship Summer School Spain 2015 that was celebrated in The Impact Hub Madrid from the 14th to the 18th of September. This entrepreneurship school has put in this edition a special approach to the role of women as entrepreneurs. In this sense, Núria Vilanova, business woman and entrepreneur, stated that it was always sensible to support women. In front of a group of young people that...

CSR: big fish supporting small fish
CSR: big fish supporting small fish

Below is the report by Núria Vilanova published in the daily economic, business and financial newspaper in Colombia La República on  Corporate Social Responsibility. It is usually said that big fish eat little ones. This topic is changing some aspects of the corporate world, especially in some companies that have used Corporate Social Responsibility (CSR) to boost their internal DNA. This has been lacking Latin America up until a couple of decades ago. CSR policies today have become an important pillar...

CSR, HR and Internal Communication, from “soft” to “hard” business disciplines
CSR, HR and Internal Communication, from “soft” to “hard” business disciplines

The 77th Corresponsables Conference reunited HR, CSR and Communication professionals from important Spanish companies around “Internal Communication as an ally to CSR”. Asunción Soriano, CEO of ATREVIA and co-director of the Internal Communication Observatory; together with José Antonio Carazo, director at Capital Humano; Roberto Martínez, director at Másfamilia Foundation; Verónica del Río, sub-director at the HR Observatory and Emilio Tallón, commercial and marketing manager at Ibergrupo, have covered the main trends and analyzed how these disciplines have gradually been positioned...

Núria Vilanova: “The key for the economy in Spain is trust”
Núria Vilanova: “The key for the economy in Spain is trust”

During the most recent CEAL meeting in Chile, the presidents of the 21 branches which form the Business Council shared their vision on the current situation of the countries they represent. Núria Vilanova, president of the Iberian branch of CEAL, analyzed the Spanish economy and highlighted the positive data mentioning that “the key for the economy in Spain is trust”. According to Vilanova: “The economic growth is increasing. Data from FMI tell us that the Spanish GDP will increase 2.5%. It is...

ATREVIA participates in the Entrepreneurship Summer School Spain 2015
ATREVIA participates in the Entrepreneurship Summer School Spain 2015

Núria Vilanova, president and founder of ATREVIA, will participate in the Entrepreneurship Summer School Spain 2015 which will be celebrated on the 14th to the 18th of September in Madrid. Entrepreneurship Summer School is an initiative by Think Young, a non-profit think tank that was founded in 2007 which specializes in topics related to young people. During the five days, young talent attended the Entrepreneurship Summer School so they can hear the experiences of entrepreneurs like Núria Vilanova, founder and...

“Family businesses, communication and values”, Núria Vilanova in Ecuador
“Family businesses, communication and values”, Núria Vilanova in Ecuador

Núria Vilanova, president and founder of ATREVIA and the Iberian Chapter president of CEAL (Consejo Empresarial de América Latina) participated in the forum “Good Business Practices. Lead to grow” organized by IEGC (Instituto Ecuatoriano de Gobernanza Corporativa). During the speech “Family businesses, communication and values”, Núria Vilanova highlighted the importance of communication for companies with these characteristics. “Family businesses need to convey their legacy and the values that have given them success so that the business reaches the success that...

Asunción Soriano in the 77 Corresponsables Seminar
Asunción Soriano in the 77 Corresponsables Seminar

Asunción Soriano, CEO of ATREVIA, will participate as a speaker in the 77 Corresponsables Seminar, an event on internal communication and Corporate Social Responsibility. Asunción Soriano, also a co-director of the Internal Communication Observatory, will participate in the table of debate called “Dialogue with interest groups: Internal Communication and CSR, how to reinforce this” with José Antonio Carazo, director at Capital Humano; Roberto Martínez, director at Fundación Másfamilia; Verónica del Río Sanmillán, assistant director general at the HR Observatory; and Emilio...

“SME’s confront the challenge of becoming global”: Núria Vilanova in La Paz, Bolivia
“SME’s confront the challenge of becoming global”: Núria Vilanova in La Paz, Bolivia

Núria Vilanova, president and founder of ATREVIA participated as a speaker in the breakfast conference organized by the Bolivian-German Chamber of Commerce and Industry with the topic “Internal communication for companies with a future”. “Small and medium companies confront the challenge of being global, generate new ideas and also the need to be capable of implanting them”, stated Núria Vilanova during the conference. “Today there is no leadership capable of achieving business objectives if it fails to involve the team...

Sergio Rodríguez Medina: new creative director at ATREVIA
Sergio Rodríguez Medina: new creative director at ATREVIA

Sergio Rodríguez Medina was nominated as the creative director at ATREVIA, the No.1 global communications consultancy with Latin spirit in Spain. The newly created position aims to consolidate and strengthen the services that ATREVIA offers to its clients from the division of brands (public relations and external B2B and B2C communications, digital communication and advertising communication). “We work to keep brands fresh, attractive and more alive than ever before through what we call brandshaking. It means to agitate brands and create...

ATREVIA participates in the forum “Good Business Practices. Lead to grow”
ATREVIA participates in the forum “Good Business Practices. Lead to grow”

Núria Vilanova, president and founder of ATREVIA and Iberian Chapter president of CEAL (Consejo Empresarial de América Latina) will participate in the forum “Good Business Practices. Lead to Grow” with the paper “Family businesses, communication and values”. The event, organized by the IEGC (Instituto Ecuatoriano de Gobernanza Corporativa) will be held on the 3rd of September in the Edificio Concorde de Quito, Ecuador (Av. 12 de octubre N24-660 y Francisco Salazar, planta baja).

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