Bacon said that knowledge is power, and in healthcare, this is more relevant than ever. Let’s not kid ourselves; we’ve all Googled our symptoms, doing more internet searches than visits to the doctor or pharmacy. A study conducted by the insurance company AEGON concluded that 43% of Spaniards self-diagnose themselves through internet search engines or social media networks, a trend that health professionals have long been aware of and that has pushed them to use their social media channels to...

As 2023 begins, it is time to reflect on the goals we want to achieve for the year. Thus, Top Comunicación published an article titled “Expectations for 2023: what the CEOs of 50 communication agencies think,” which gathers the expectations of 50 CEOs and managing directors of communication agencies that operate in our country; among them, Asun Soriano, CEO of ATREVIA. This is what she shared with us:  “2023 looks promising, full of global, geopolitical, economic, and social complexities. –...

The PRWeek Global Awards 2023 are just around the corner! Ana Margarida, president of ATREVIA Portugal, will be a jury member for these awards, which recognize the best agencies, internal teams, campaigns, and international communication professionals, showcasing the transformational work of brands and what enables the growth of the company at an international level.  Participants have until Thursday, January 26, 2023, to submit their entries. Over a few weeks, the judges will discuss and analyze all the entries, and in...

There’s nothing better than starting the year off by reviewing our accomplishments in order to motivate us for 2023. In line with this idea, Top Comunicación has recently published an article highlighting the best communication campaigns of 2022, in which three of the projects carried out by ATREVIA made the list: the campaign launched with influencers to promote the reissue of the nostalgic Baticao, the release of the innovative Oliba beer, and our second campaign for Brico Depôt:  Mass mailing...

Latin American Keys is an informative and analytical summary regarding the political and economic situation in the Latin American region. These key takeaways, prepared monthly by ATREVIA´s Analysis and Research team, serve to be a useful tool in understanding the evolution of the political-institutional state of Latin America, a need that the pandemic has further exaggerated Latin America was marked last month by what several analysts call the attempted coup in Brazil with the invasion of the three powers in which Bolsonaro supporters...

Latin American Keys is an informative and analytical summary regarding the political and economic situation in the Latin American region. These key takeaways, prepared monthly by ATREVIA´s Analysis and Research team, serve to be a useful tool in understanding the evolution of the political-institutional state of Latin America, a need that the pandemic has further exaggerated. In recent weeks there has been a significant increase in the number of Covid-19 cases in the region, prompting several countries to consider resuming some health control...

Nutrition labeling is a tool that aims to help citizens choose foods that are beneficial to their health. Thus, institutions are currently promoting and developing various systems to ensure consumers’ right to information.  Health and its care are, therefore, one of the European Union’s main priorities for the coming years, as indicated in the Farm to Fork Strategy, and it is expected that in the autumn of this year, a system of frontal nutritional labeling will be adopted that will...

In the last General Policy debate in the Catalan Parliament, the president of the Generalitat, Pere Aragonés, and the first secretary of PSC, Salvador Illa, disagreed on critical issues for their community’s development. But despite the Government’s outcome in those days, there were also agreements, such as the need to promote the energy transition. And on this issue, both leaders also reached another point of understanding, which was to highlight the management model based on social dialogue with the territory...

ATREVIA, a global Communication and Corporate Affairs company, announced the launch of a new division, led from its Barcelona office, specialized in Influencer Marketing. Aware of the growing increase in demand in the communication, marketing, and advertising sector for actions and strategies that include influencers with these profiles, the company has consolidated its own Influencer department, focusing on transversality as a hallmark of its work dynamics. With this methodology, it will be possible to respond to the new needs of...

La República, one of Colombia’s most important economic and financial newspapers, published the latest article by the president of ATREVIA, Núria Vilanova, titled Evolutionary leadership in a new context. The world is accelerating. New technologies and values are transforming how we inform ourselves and make decisions. We are no longer innocent. In the past, we took for granted that everything on television was true. Today, 85% of people believe that there is a deliberate intention to manipulate them through social...

The ATREVIA Corporación group has acquired the production unit of LUIKE, a recognized company specialized in the automotive world, which was undergoing bankruptcy. Specifically, the purchase includes the publishers of Autofácil and FórmulaMoto and the incorporation of 12 LUIKE employees. The objective is to create a new company specialized in demand activation and precision marketing, a fast-growing industry with increasing opportunities. This new company will be included in the ATREVIA Innovation and Venture Capital division, independent of the traditional ATREVIA...

Latin American Keys is an informative and analytical summary regarding the political and economic situation in the Latin American region. These key takeaways, prepared monthly by ATREVIA´s Analysis and Research team, serve to be a useful tool in understanding the evolution of the political-institutional state of Latin America, a need that the pandemic has further exaggerated. After an intense election campaign, Luiz Inácio Lula da Silva was once again elected president of Brazil. A victory that represents the consolidation of the...