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“The participation from the spouse gives an image of being closer to the citizen. It is something that generates empathy”: Yolanda Román
“The participation from the spouse gives an image of being closer to the citizen. It is something that generates empathy”: Yolanda Román

MIA magazine published a report which included an interview with Yolanda Román, director of Public Affairs at ATREVIA.  A report from Vicente Bustillo, titled “The president’s husband”, asks people what they know about who is behind great women like Angela Merkel and Dilma Rousseff. In Spain, there are four regional female presidents, Cristina Cifuentes, Susana Díaz, Francina Armengol and Uxue Barkos, and almost no one would be able to put a face to their husbands. We include Yolanda Román’s opinion...

ATREVIA, one of the finalists in the 2015 EMEA SABRE Awards

ATREVIA is finalist in the 2015 EMEA SABRE Awards  with the campaigns “Un cóctel con nueces, por favor” (A cocktail with walnuts, please) for The California Walnut Commission and “Pasión por asistir”(Passion to help) for SCA. Nominations: Gold SABRE Award in the Iberian category with the campaign for California Walnuts. Gold SABRE in the category by sectors of the industry for health services providers for the campaign developed for SCA. The winners, selected by a jury of over 40 leaders in the communications and public relations sector, will be announce...

Núria Vilanova among the most influential

Núria Vilanova, president of ATREVIA,  participates in the report of Yo Dona, La imagen de la empresa en sus manos (The company image in your hands), which reveals the secrets of ten of the most influential women in the world of communication in Spain who confess that the credibility is the weapon that allows them to work every day. “The format was changed and also the content. Today we have to be more creative, spontaneous, fast and with more strategy”, Núria emphasizes when mentioning the social media and...

Communication on Twitter from politicians during the vacations
Communication on Twitter from politicians during the vacations

ATREVIA, leading communications consultant in Spain, analyzed the communications from the Spanish politicians and the image that they presented during the summer from their Twitter profiles. ATREVIA carried out a report on what politicians do during their vacations on social media by mircoblogging. It was analyzed if they use this social network as a tool for communication to show their personal side during these days or not. In general, the politicians activity on Twitter has increased this year. This is...

“Communicating in difficult times”, Núria Vilanova in Cinco Días

The newspaper Cinco Días published an article called “Communicating in difficult times”, written by Núria Vilanova, president and founder of ATREVIA. It described the key aspects of institutional communication in politics and also business. The article can be found below: The problems of organizations are frequently – whether business or political – attributed to bad communication. We are told that we do not communicate well. The diagnostics do not seem wrong to me. In recent years, communication has acquired a...

ATREVIA works for equal opportunities for men and women

The company founded and managed by Núria Vilanova was always sure: “women are essential”.  So since its foundation, ATREVIA (that was Inforpress before) in 1988, has worked for equal opportunities for men and women. One of the initiatives that is achieving more results in this area is Foro de Buen Gobierno (Forum of Good Governance), which for over 3 years published, together with IESE, the report “Las Mujeres en los Consejos de Administración de las compañías del Ibex 35”, a study that...

“We need SME’s to change their tune and think about internationalization”, Núria Vilanova in Puerto Rico

Núria Vilanova, president and founder of ATREVIA attended the 2nd CEAL Extended Board as the president of the Iberian CEAL. She was the only Spanish person in the meeting of Iberian American business people where more than a hundred leaders attended. Amongst them were the governor of Puerto Rico, Alejandro García Padilla, the secretary of Economic Development in Puerto Rico, Alberto Bacó Bagué and the ex-president and Mexican business man, Vicente Fox. More than a hundred business people from all over...

Alex Bonet, new director at ATREVIA Peru

Alex Bonet has been nominated as new director at the office of ATREVIA Peru. The company is committed to Alex Bonet to lead the projects in the country, strengthen ATREVIA as the leading global communications consultancy in the Peruvian market, and promote new services through which the relations of enterprises and institutions with interest groups are forged. With more than 10 years of experience, Bonet has designed and managed institutional strategies, communication and public relations in the corporate, financial, institutional...

Inforpress, now ATREVIA, was present at the Iberian Private Equity Conference

Inforpress, now ATREVIA, was present at the second edition of the Iberian Private Equity Conference, a big event about venture capital funds and private equity where 50 important speakers talked about their ideas on the current market situation and the distressed assets, fund raising, as well as exit opportunities. The manager of the finance communication department at ATREVIA, Susana Graupera, was moderator on the panel dedicated to analyze the market perspectives in Spain and Portugal which included the participation of: Juan...

Innovation in Chile as a motor for development and social inclusion
Innovation in Chile as a motor for development and social inclusion

The influence of innovation and the incorporation of new technologies to the service of people as tools to solve problems in different areas of life was the central axis from the 3rd Chile-European Union Forum organized by the Euroamerica Foundation in which ATREVIA Chile participated. The different speakers discussed the importance of innovation as a motor for development and social inclusion. Alicia Bárcena, executive secretary for the Economic Commission for Latin America and the Caribbean (ECLAC), highlighted the importance of the...

Inforpress, now ATREVIA, receives an honourable mention on the Mercury Excellence Awards with the project BE ON for Astellas Pharma Spain

BE ON Newsletter for Astellas Pharma, one of the main 20 pharmaceutical companies at global level, received an honourable mention on the Mercury Excellence Awards 2014-2015. This international communication contest awarded Inforpress, now ATREVIA, in the category of “Employee Publication: Internal” for this project developed for Astellas Pharma Spain. BE ON is the title of the internal newsletter which intends to inform in an appealing and different way Astellas’s employees. The team specialized in communication tools (online and offline) who works for the company at ATREVIA...

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