ATREVIA, leading communications consultant in Spain, analyzed the communications from the Spanish politicians and the image that they presented during the summer from their Twitter profiles. ATREVIA carried out a report on what politicians do during their vacations on social media by mircoblogging. It was analyzed if they use this social network as a tool for communication to show their personal side during these days or not. In general, the politicians activity on Twitter has increased this year. This is...

The newspaper Cinco Días published an article called “Communicating in difficult times”, written by Núria Vilanova, president and founder of ATREVIA. It described the key aspects of institutional communication in politics and also business. The article can be found below: The problems of organizations are frequently – whether business or political – attributed to bad communication. We are told that we do not communicate well. The diagnostics do not seem wrong to me. In recent years, communication has acquired a...

The company founded and managed by Núria Vilanova was always sure: “women are essential”.  So since its foundation, ATREVIA (that was Inforpress before) in 1988, has worked for equal opportunities for men and women. One of the initiatives that is achieving more results in this area is Foro de Buen Gobierno (Forum of Good Governance), which for over 3 years published, together with IESE, the report “Las Mujeres en los Consejos de Administración de las compañías del Ibex 35”, a study that...

Núria Vilanova, president and founder of ATREVIA attended the 2nd CEAL Extended Board as the president of the Iberian CEAL. She was the only Spanish person in the meeting of Iberian American business people where more than a hundred leaders attended. Amongst them were the governor of Puerto Rico, Alejandro García Padilla, the secretary of Economic Development in Puerto Rico, Alberto Bacó Bagué and the ex-president and Mexican business man, Vicente Fox. More than a hundred business people from all over...

Alex Bonet has been nominated as new director at the office of ATREVIA Peru. The company is committed to Alex Bonet to lead the projects in the country, strengthen ATREVIA as the leading global communications consultancy in the Peruvian market, and promote new services through which the relations of enterprises and institutions with interest groups are forged. With more than 10 years of experience, Bonet has designed and managed institutional strategies, communication and public relations in the corporate, financial, institutional...

Inforpress, now ATREVIA, was present at the second edition of the Iberian Private Equity Conference, a big event about venture capital funds and private equity where 50 important speakers talked about their ideas on the current market situation and the distressed assets, fund raising, as well as exit opportunities. The manager of the finance communication department at ATREVIA, Susana Graupera, was moderator on the panel dedicated to analyze the market perspectives in Spain and Portugal which included the participation of: Juan...

The influence of innovation and the incorporation of new technologies to the service of people as tools to solve problems in different areas of life was the central axis from the 3rd Chile-European Union Forum organized by the Euroamerica Foundation in which ATREVIA Chile participated. The different speakers discussed the importance of innovation as a motor for development and social inclusion. Alicia Bárcena, executive secretary for the Economic Commission for Latin America and the Caribbean (ECLAC), highlighted the importance of the...

BE ON Newsletter for Astellas Pharma, one of the main 20 pharmaceutical companies at global level, received an honourable mention on the Mercury Excellence Awards 2014-2015. This international communication contest awarded Inforpress, now ATREVIA, in the category of “Employee Publication: Internal” for this project developed for Astellas Pharma Spain. BE ON is the title of the internal newsletter which intends to inform in an appealing and different way Astellas’s employees. The team specialized in communication tools (online and offline) who works for the company at ATREVIA...

The president of ATREVIA, Núria Vilanova was granted an honorary recognition among the most influential women in Spain. Therefore, this mention is awarded to those reference personalities that within three consecutive editions, was selected for the ranking of the Top 100 Female Leaders in Spain. As well as Núria Vilanova, Rosa Oriol, Ana María Matute, Marina Subirats, Pepa Bueno, Ana Pastor, Adela Cortina, Maria Escario and Nuria Chinchilla was given the honorary recognition. This honorable mention aims to make female...

Managing communication and relationships with interest groups is good for all companies, even more so in the process of internationalization. It is essential to know firsthand the characteristics of each country to adapt the business account to the different markets and public: thinking globally but acting according to geographic environments, adapting to digital environments, managing influence, involving employees… Núria Vilanova, president of ATREVIA, analyses the key aspects and the evolution of communication in Latin American companies in the Communication Annual...

On the 14th of July, we were able to enjoy, in the offices of ATREVIA Barcelona, the success experiences in Internal Communication from Orange and Bankinter. These were the winning companies in the 5th edition of the Best Practices in Internal Communication Awards Observatory. The first presentation was given by Guillermo Catalán, director of Internal Communication at Bankinter. “Social intranet: Transformation of 2.0 channels” is the name of their project that was the winner in the category “Global social media...

ATREVIA Colombia opens offices in EL Parque 93, a trendy tourist area and the center for business and culture in the north of Bogota. It is one of the most developed zones in the city in terms of commerce, finance and hospitality activities which were experienced in recent years. The opening of the new headquarters in Colombia forms part of a strategic consolidation and expansion plan at ATREVIA. Colombia is a country in which the global communications consultant has been...