Isabel Lara, vice-president at ATREVIA, attended the 3rd Auto Finance Forum, an event that supported the global vision on the financial automotive industry and its future. It analyzed regulatory aspects, great changes in the sector and identified the disruptors in this industry. Isabel Lara gave the speech Generation Z: beyond millennials, which introduced the essential points of the report Generation Z: The latest generational gap with the objective to define the key aspects to arrive and understand the new consumer. The...

Recently, Puerto Rico’s Commonwealth government, in collaboration with the office in ATREVIA Colombia, celebrated in the JW Marriott Hotel Bogotá the conference Doing Business in Puerto Rico, the business meeting that set the stage to publicize the new perspective of the island as a destination for Colombian business investment. The event held the presence of more than 100 companies interested in this topic, having also a great impact at media level. The opening of the conference was carried out by...

“Internet, irreverence, immediacy and uncertainly helps us to understand Generation Z”. This was one of the main conclusions of the presentation on the report Generation Z: The latest generational gap elaborated by ATREVIA, global communications consultancy with Latin spirit No. 1 in Spain, and Deusto Business School, business school from the University of Deusto and dean of business schools which celebrated its 100 year anniversary in 2016. The report was presented this morning in the ESADEFORUM in Barcelona. The authors...

The Digital Director for ATREVIA Latin America, Sergio Montes, intervened as an international speaker in a conference organized by the National Association of Advertisers in Guatemala (AAG). The presentation of the event, sponsored by the operator Tigo, was carried out by Ofelia Elías, executive director at AAG. Later, the expert at ATREVIA exposed the implication of the Digital Transformation process in businesses, their repercussion and impact on the economy. During his address to more than one hundred people who attended the...

Carlos Ruiz-Ocaña, director at the office of ATREVIA Mexico participated as a speaker in the Good Corporate Governance Conference which was celebrated in the Executive Development Center in Mexico City. Over the three days, experts, organizations and regulatory bodies shared their vision on the legal framework that governs the rules of Corporate Governance in Spain and Mexico. Carlos Ruiz-Ocaña’s conference with the title Good Governance and reputation of companies, laid the foundation to understand the importance of transparency and communication....

Núria Vilanova, founder and president of ATREVIA, was personally invited to the 9th IESE Alumni Meeting in A Coruña. The conference was named “Internal and external communication in the company, main source of success”, in which Núria Vilanova centered her debate on “Communication and the capacity to influence towards success”. The president of ATREVIA wanted to highlight how having studied in the IESE almost 18 years ago transformed her and has directly influenced all of the changes that her company...

Álex Bonet, director at the office of ATREVIA Peru and accredited professional, participated for the second consecutive year in the Advanced Communication and Image Program which was organized by the Postgraduate School Gerens. He will participate and share his experience and knowledge in the field of strategic communications in companies and institutions, in Peru as well in Spain. The Gerens Advanced Program is run by communication managers, opinion leaders and communication professionals, aspiring to serve as directors of the specialty. The...

Recently, ATREVIA carried out the presentation of the study “Values and communication in a family business” held in Sao Paulo. It was an event in which the IESE Business School collaborated. Members of family businesses in Brazil, Latin America and European companies with headquarters in Brazil attended the event. Daniela Agra, director at the office of ATREVIA in Brazil, was in charge of presenting the fundamental key aspects of the study and she shared different examples with the purpose of...

Generation Z is the first generation to be formed by digital natives. They are young people who are early entrepreneurs and have practically been educated and they socialize with the Internet in their pockets. In order to take advantage of all the talent and labor potential of this generation, companies should adapt their structures and their activities. In fact, the initial emergence of the young Z’s in the labor market is already changing some of the selection and hiring patterns...

La República is one of the most important economic and financial newspapers in Colombia. Núria Vilanova published an article in this newspaper called “Digital natives revolutionize communication”, in which it shared some reflections on the new digital native generation and how brands and organizations should know their habits, motivations and environment so that they can reach them. “The world is witnessing a silent revolution that is changing the communication parameters, relationships between different generations and brand communications. It is an...

The ATREVIA Movement returns! Due to the great success from the last two announcements last April, a new deadline for submitting applications opens for the next notice for the ATREVIA Movement: On the 27th of June in Madrid and for the first time in Barcelona on the 30th of June, you can show us that you are the young communicator that we have been looking for. We would like young people with the following attributes to be part of the...