Own cultural strength and long term vision are the two biggest competitive advantages in a family business and the reason for its survival. This is the main conclusion from the study “communication and values in a family business”, elaborated by ATREVIA and the Chair of Family Businesses from the IESE Business School that was presented today in Madrid. “The transmission of fundamental values to the following generations marks the success or the failure of family businesses in the next generation”,...

Recently the final of The Venture Spain was celebrated, a competition which was organized by Chivas that met with the best social entrepreneurship projects in Spain. Five Spanish startups passed the national phrase and will now compete in the international phase. Núria Vilanova, founder and president of ATREVIA, formed part of the Chivas Council, a panel of experts where personalities from the business world also participated world such as Antonio Fontanini (CEO of Erasmus Equities), Pedro Moneo (Founder and CEO...

La República, one of the most important daily financial and economic newspapers in Columbia, published a commentary from Núria Vilanova titled “2016: year for peace and new challenges”, where it deepened the necessity to create an atmosphere of PEACE in Columbia. Only focusing on PEACE (written in capital letters) provides the ability to tackle challenges and generate new opportunities in the countries with the most future in Latin America this 2016. From the point of view of people who don´t...

ATREVIA is in luck. Two of our clients have recently “taken the leap” and we have been able to share these unique moments with them. The departure of ThinkSmart and Oryzon from Bolsa was a true milestone in the history of these Spanish companies, of which we are partners in communication. ThinkSmart is a Spanish multinational, founded in 1998, that is incorporated in the Alternative Investment Market (AIM) which manages strategic projects in more than 70 companies, in 20 different...

Every company pays special attention to Christmas celebrations. They are the perfect excuse to offer good wishes and gratefulness as well as sharing happiness with whoever we contact on a daily basis during the normal working week. Companies are seeking to prepare spots more exciting, original and endearing, surpassing the success of the previous year, capturing the values and essences of a company in a unique spot. The objective is that all the different stakeholders, like workmates, feel part of...

Madrid and Barcelona were the two cities chosen to open Coloquios ATREVIA, a series of events for a small group of guests which are intended to serve the exchange of ideas and knowledge between professionals from the world of communication. “How to communicate in Latin America” was the title chosen for the first Coloquio ATREVIA and it was attended by two of our directors of LATAM: Carlos Ruiz-Ocaña, director of ATREVIA Mexico and Elena Fernández, director of ATREVIA Ecuador. The...

The Forum of Good Governance and Shareholding celebrated their recent meeting with the participation of Javier Vega de Seoane, president of Círculo de Empresarios, Fujitsu and DKV, as the main speaker of the event. The event, organized by ATREVIA and IESE Business School was celebrated in the Eurostars Madrid Tower Hotel. This event brought together presidents and senior management from companies in distinct sectors.  El Círculo de Empresarios is an entity that was created 38 years ago working for the...

ATREVIA participated in the SABRE Awards Latin America 2015 which is the most important awards in the world of communication and public relations in Latin America, sponsored by The Holmes Report. This was the first edition of the awards in Latin America, the most prestigious awards in the area of public relations in the United States, Asia, Europe, the Middle East and Africa; as well as the Global SABRE Awards, which grants world recognition status. The opening ceremony of the...

Political Communication, as much intuitional as electoral, confronts today new and greater transparencies and interaction requirements with the public. This need for interaction, which brings to mind the spin doctors, define a new model of dialogue between institutions, companies and the public, which is changing the rules of influence and lobby. Yolanda Román, director in the division of Public Affairs at ATREVIA discussed these topics in the Conference of the Trends in Political and Electoral Communication that was organized by...

The magazine Yo Dona published a special issue dedicated to the 500 most influential Spanish women in the country, a list in which included Núria Vilanova, founder and president of ATREVIA. This guide to the distribution of female power in Spain has gathered profiles of women leaders who for their career, performance and talent serve as an inspiration and reference not only the female gender, but also to the whole society. Profiles of political, business and social sphere of our...

The delivery of the Domestic Communication Observatory Awards took place recently in Madrid. The ceremony took place in Hotel Hesperia and the winning companies received the recognition of having carried out the best practices in Domestic Communication in 2015. The 7th edition of the awards counted with the participation of 54 companies that presented 74 applications in the different proposed categories. The awards confirmed the excellence of 9 winning Domestic Communication projects which have marked a difference in terms of...