The Domestic Communication and Corporate Identity Observatory which is a center of investigation created by ATREVIA, the IESE Business School and the magazine Capital Humano will deliver its Awards to the best practices in Domestic Communication next Wednesday the 25th of November. In their 7th edition, the jury awarded the companies Mahou San Miguel, Bankia, Caixabank, TUSSAM, Lafarge España, Gonvarri Steel Services, COSENTINO, Avon Colombia and Colombia´s National Police for their projects in domestic communication and corporate identity carried out...

Núria  Vilanova, founder and president of ATREVIA, has been selected as the most outstanding person in the world of communications and public relations, according to the latest PR Scope 2015. The fifth edition of this magazine which was recently published and based on a poll of unprompted answers from participants, determined who the most influential person in the world of communication and public relations is. Núria Vilanova has been selected by respondents as top of mind from a list of...

Asunción Soriano participated in the conference held by the Corresponsables Foundation whose purpose is to extent the concept of Corporate Social Responsibility both in organizations, independent of their type and also society in general. During the conference, one could take advantage of asking the CEO of ATREVIA on the CSR strategy of the company and her presence and plans for the future at a medium and long term. Asunción Soriano highlighted the value of ATREVIA as a multinational consulter, as...

ATREVIA has been selected as one of the finalists for the European Excellence Awards which is one of the most important at a global level. The European Excellence Awards in the area of PR and communication have appointed ATREVIA as a finalist in three categories: Fashion & Beauty with Twitter, Internal Communication with Bel Portugal and in the category by country, Portugal with a project from Deloitte. It is the 9th edition of these prestigious awards that annually recognizes the...

Years don’t only bring you professional experience but also the opportunity to situate yourself as the most powerful women in the Spanish business, political and social panorama. There are the 10 most influential women in their fifties in Spain, a list that was elaborated in the newspaper la Vanguardia and in which Núria Vilanova, founder and president of ATREVIA is situated as one of the most prominent female names in our country. In this article, La Vanguardia wanted to reunite...

La República, a financial and economic newspaper from Columbia, published a commentary from Núria Vilanova titled, “Millennials, a new era of communication”, which goes deep into explaining the importance of this new type of consumer. This article has placed a special emphasis on the necessity for current companies to strive to know how to communicate, attract and finally to position themselves in the minds of Millennials, because undoubtedly, these are the users and future targets of companies. There are many...

Núria Vilanova, founder and president of ATREVIA, was interviewed by the digital economic newspaper Empresa Exterior, on the current need for Latin American companies to internationalize themselves in the European market. Núria Vilanova, also president of CEAL Ibérico, stated that Spain plays a big role in commercial relations with Latin America, assuring that “time and geographical zones can be an advantage in itself because it allows access to Asian markets in the mornings, Latin America in the evening and establish...

Given today´s complicated and globalised world; companies have been exposed to the crisis years ago. It is therefore why you should present them an ecosystem of anticipation and transparency that is able to deal with these situations quickly and effectively. This is what follows the article published in the newspaper La República where they ask experts in material ways to stand up to a complicated situation and emerge stronger. Among them is Juan Eduardo Prada, director of ATREVIA Colombia. He...

The business school EDEM launched another year of the course 15 X 15: 15 days with business leaders, a program that has been strengthened as an essential reference in the formation of business people and high level managers. Núria Vilanova, founder and president of ATREVIA will participate again as a lecturer in this course. It is solely managed by business people that want to share their knowledge in the areas of strategy, business management and leadership which contributes by improving...

The Comunição M&P Awards was celebrated recently, organized by the prestigious magazine Meios & Publicidade. This year ATREVIA were winners of the project titled “Stories that make cheese”, a campaign that was selected as the best idea of the year in the category Motivational Actions in Internal Communications. The project was created and developed by ATREVIA for BEL Portugal. Its main objective was internal promotional commitment of teams and the reinforcement of the feeling of membership to the brand, as...

A forum organized by the newspaper La República was celebrated in Bogota where the importance of knowing how to communicate with the new generation of consumers, Millennials was discussed. A lot has been discussed on this new way of understanding the relationship between the user and the product. Before very complicated and necessary approaches, it is obligatory to be always aware of innovations in this area. Álex Bonet our director of ATREVIA Peru´s office had the honor of being one...

The Millennials have arrived to stay and revolutionize the social and corporate structures. The new ways of relating and interpreting the environment that involve those that were born between the years 1985 and 1995 are demanding companies to renovate themselves. Now we need to approach digital, hyper-connected consumers with a high educational profile and with great professional aspirations. Knowing who they are and how to meet their expectations is a competitive advantage for organizations. Álex Bonet, director of ATREVIA Peru...